Why is SEO Important in a Digital Marketing Strategy?

Thomas Padula
With over 1 billion visitors a day, consumers head to Google to find everything from a local restaurant to a trusted realtor and everything else in between. As a business owner, if you’re looking to increase sales and reach consumers in a cost-effective way, search engine optimization should be a key part of your digital marketing strategy.

While simple and ultimately invaluable, there are a lot of nuances and planning involved in increasing SEO rankings. The Padula Media group offers best-in-class SEO services in the Philadelphia metro area and beyond to help you improve your digital marketing and reach new customers. We can help you take the guesswork out of SEO and drive results for your business.

While SEO can be complicated, there are two key parts to understand — keywords and content. By doing researching about appropriate keywords, you will know what your consumers are searching for, and how to reach them more effectively. By investing and improving your website’s content, you can improve where your website appears when consumers search. 

Content can come in several different forms, but often include things like web page copy, videos, blogs, or how-to guides. By focusing on your content and keywords, you will optimize your online presence for search engines and consumers alike.

Are you still wondering why SEO is valuable? Here are some benefits to consider:

It helps drive organic traffic

One of the main reasons SEO is important in your digital marketing strategy is that organic search is the main driver of web traffic. This means that if you’re looking to increase your brand awareness or drive conversions for your business, boosting your SEO ranking and appearing higher up on search results is a great way to start.
Most consumers head to Google to get the information they’re looking for, making it the most visited site in the world. Being a top-ranked website means ranking in the first five positions on a Google search, and can work in your brand’s favor to drive organic traffic to your website and increase your visibility. While a top-five position is the end goal, moving up just one spot can increase your click-through rate by over 30%,

You build trust and credibility

By adding SEO tactics to your digital marketing strategy, you will better understand your consumer and what they’re looking for. You can utilize research and tools associated with SEO data to understand many things about your customers, including how they search, what they want, and what they need. 

SEO can give us clear actionable data to understand the best way to reach consumers — something that traditional marketing often lacks. You can research how consumers are finding you, your competitors and understand industry trends overall.

By knowing what a customer whats, you are able to tailor your content, website, and marketing strategies to ensure you’re reaching consumers where they’re searching.

Search engine optimization is also a key way to build credibility and trustworthiness with the public. Companies that appear at the top of Google search results often are perceived as high-quality, trustworthy and popular among other searchers. If you spend the time investing in SEO services and adding content to your site, you will in turn rank higher on search results and improve the perception of your company with those searching. 

Google provides a ranking between 1 to 100 based on how trustworthy, relevant, and the quality of your website. The closer to 100 you are, the higher your website will rank on search results, further driving traffic and increasing awareness.

You’ll reach local customers

For local businesses, SEO is a crucial way to attract searchers who are nearby and ready to buy or hire you. Research indicates that almost 80% of local searches on mobile will lead to a conversion, further driving home the importance of ranking high and investing in SEO services for your Philadelphia area business.

Google has begun to prioritize “near me” searches, further emphasizing the importance of local SEO on digital marketing strategies. If you’re looking to reach consumers in a specific geographic area for a specific business, you should start by setting up a Google My Business page. This includes adding things like your complete business name and address, your hours of operation, categories of services, and customer reviews.
You can reach local consumers by researching and utilizing them in your content. For example, keywords like neighborhoods, cities, and addresses can help increase your visibility when someone searches for businesses “near me.”

It will require you to improve your website infrastructure

A hidden and often overlooked benefit of investing in SEO services is that it will improve your website’s functionality and user experience. By generating relevant content and creating on-page search engine optimization, the usability of your site will increase.

It’s also highly recommended to improve the mobile functionality of your website by making it responsive and decreasing the time it takes to load. The longer the load time for a website, the higher the bounce rate will likely be. 

This can decrease your conversions and impact your ranking on Google. A few other ways to improve your site experience can include adding a search bar, removing redirects, and avoiding using Flash.

Unlocking the power of SEO can help you grow your business and increase your digital presence. By investing in the research and infrastructure on the back end, you can reap rewards! Padula Media offers SEO services to clients in the Philadelphia area and beyond, helping you capture leads and get ahead in digital marketing. Contact us today to learn how we can help you grow your business with SEO!