While SEO can be complicated, there are two key parts to understand — keywords and content. By doing researching about appropriate keywords, you will know what your consumers are searching for, and how to reach them more effectively. By investing and improving your website’s content, you can improve where your website appears when consumers search.
Content can come in several different forms, but often include things like web page copy, videos, blogs, or how-to guides. By focusing on your content and keywords, you will optimize your online presence for search engines and consumers alike.
It helps drive organic traffic
You build trust and credibility
By adding SEO tactics to your digital marketing strategy, you will better understand your consumer and what they’re looking for. You can utilize research and tools associated with SEO data to understand many things about your customers, including how they search, what they want, and what they need.
SEO can give us clear actionable data to understand the best way to reach consumers — something that traditional marketing often lacks. You can research how consumers are finding you, your competitors and understand industry trends overall.
Search engine optimization is also a key way to build credibility and trustworthiness with the public. Companies that appear at the top of Google search results often are perceived as high-quality, trustworthy and popular among other searchers. If you spend the time investing in SEO services and adding content to your site, you will in turn rank higher on search results and improve the perception of your company with those searching.
Google provides a ranking between 1 to 100 based on how trustworthy, relevant, and the quality of your website. The closer to 100 you are, the higher your website will rank on search results, further driving traffic and increasing awareness.
You’ll reach local customers
For local businesses, SEO is a crucial way to attract searchers who are nearby and ready to buy or hire you. Research indicates that almost 80% of local searches on mobile will lead to a conversion, further driving home the importance of ranking high and investing in SEO services for your Philadelphia area business.
It will require you to improve your website infrastructure
It’s also highly recommended to improve the mobile functionality of your website by making it responsive and decreasing the time it takes to load. The longer the load time for a website, the higher the bounce rate will likely be.
This can decrease your conversions and impact your ranking on Google. A few other ways to improve your site experience can include adding a search bar, removing redirects, and avoiding using Flash.