A local SEO strategy is essential to rank for a specific location.
If you run a business in Conshohocken, Pennsylvania, you’ll find this article helpful because today, we will discuss five online marketing strategies that improve local SEO.
When you’re done reading, you’ll realize your business could use some help to attract more customers by improving its position in search engine results pages. We encourage you to contact our SEO company in Conshohocken. We have an online marketing team and a capable SEO team experienced in helping clients with web design projects to improve SEO ranking.
Below are five tactics to help customers in Conshohocken, Pa, find your website.
Optimize On-page Elements
One crucial way to optimize your web pages is with relevant keywords specific to your business and niche in Conshohocken, Pa.
In addition to optimizing your content by adding the right keywords to boost organic search, you should also add keywords in the following areas of your company website:
- Page titles: This is the description of a page on your website as it appears in the browser.
- Headings: Headers break content on a web page and introduce different sections.
- Meta descriptions: Meta descriptions appear on search engine results pages. They aim to inform users what they’ll find when they click on a result.
Optimizing these areas of your site with keywords increases the relevance of your website, making it likely to rank on the first page when a person performs a local search.
And as on-page optimization can be tricky, do something other than DIY this; you should use a Conshohocken SEO agency to ensure everything is set up right.
Create Quality Content
Written content should always be informative, but when it comes to local SEO, it should be specific to Conshohocken, Pa.
Why limit yourself to just Conshohocken, Pa? Why not just create content that everyone can find regardless of their location?
As a leading SEO firm in Conshohocken, we have observed that websites that try to rank outside their local area experience a higher page bounce rate.
For example, let’s assume someone in California is searching for an interior design company, and your website, which is in Conshohocken, Pennsylvania, shows up on the first page results of that search.
That person and everyone else will likely exit your site without scrolling because they can see your company is from somewhere other than their location.
A high bounce rate will negatively impact SEO because it signals search algorithms that your website is irrelevant, pushing it further down the search engines.
Optimize Your Business Profile On Google.
You may know the business profile as Google My Business (GMB).
A business profile is an online listing of your business that people can use to:
- Find your business location on maps.
- Reputation management through reviews. In addition to excellent service, web design is another area that influences customer reviews.
- Showcase your products and services with photos.
- Redirect people to your website.
- Make customers reach you by sharing your contact information.
We regularly experience clients walking into our SEO Company in Conshohocken, Pa, and while some of their business profiles are reasonably good, they need to be search engine optimized. Rather than winging it, it’s always better to work with a provider of local SEO services to show up in search results.
Below is an example of what an optimized business profile looks like:
A complete business profile, especially one optimized with the right search terms, is important for the long-term strategy of any small business, as that business will appear in search results.
Build Local Citations (List In Local Directories)
Put another way: a local citation is a listing in a local directory.
Examples include Yelp, Yellow Pages, and business directories.
If you are still deciding about listing your business, consider that in 2022, Yelp and Google were the top-used platforms for researching local companies, according to a consumer review survey.
Here’s an example of a Yelp search for eateries in the area. Only listed businesses show up in the results. Notice the search filter shows within 1-minute walking distance, so anyone performing this search can walk into those places within seconds. There’s also a map on the right side to give directions.
If you aren’t using Conshohocken SEO services to help you build local citations, you’re missing out on many new clients because you need help finding your business.
Build Local Backlinks
A significant upside of working with a local SEO company in Conshohocken, Pennsylvania, is that they’ll always have a few ideas about other local companies in your industry you can partner with to get more leads.
With the right SEO experts, you can work with the backing of a comprehensive online marketing strategy to build relationships with dozens of businesses and influencers to earn backlinks. Such an SEO strategy will boost your relevance in local searches resulting in more views and clicks.
Note, however, that companies only like to partner with other companies that have professional-looking websites. We emphasize the importance of excellent web design to build links and get more clients.
It takes effort and an excellent digital marketing strategy to rank higher in search engines. But the process is much smoother for businesses that entrust their search engine optimization to top SEO companies in Conshohocken. You can find these companies by typing this search query into your search engine: seo company Conshohocken Pennsylvania.
With the right search engine optimization team, you’ll have access to digital marketing services such as web design, content marketing, google analytics, and social media marketing.