SEO 101: Have You Covered the Basics? – SEO Services in Philadelphia

Search Engine Optimization isn’t going anywhere. Currently, SEO services are the best way to boost your digital marketing strategy and increase your company’s reach online. If you’re looking for SEO services in Philadelphia, then you should understand the basics that make them up.

Today, we’ll cover the essentials of Search Engine Optimization services. Once you understand how search engines can benefit our digital marketing efforts, you’ll have an easier time finding the right SEO company to work with.

Understanding the Basics of Search Engine Optimization Services

Even though SEO isn’t easy by any means, it gets easier to do once you understand how each of its services can benefit your brand. A Philadelphia SEO company will also help you come up with the best strategies to optimize your content and make it rank higher on search engines.

However, what are the Search Engine Optimization basics you should keep in mind at all times? Let’s cover each of them!

1. Keyword Research

Keyword research is one of the first things that digital marketing agencies will focus on. Overall, digital marketing services will ensure you get the right keywords according to the goods and services you offer.

Then, the Philadelphia SEO company will take these keywords and create high-quality content based on them. This is one of the most important digital marketing strategies today, and you can use it to greatly improve your ranking.

Now, how does a Philadelphia SEO company know what keywords work better for your SEO strategy? It will compare the keywords it gets upon research with the ones the competition uses. This will give the SEO agency a better idea of what keywords will suit your needs the best.

2. Content Creation

One of the staples of all SEO strategies is content writing. You can have the best SEO optimization for your website, but if you don’t combine that with high-quality content, it won’t rank higher.

Search engines will always prioritize those websites with higher quality content over the ones that don’t, even if both have good SEO.

The right Philadelphia SEO companies will help you come up with engaging and creative content that will make your website rank as high as possible, and they will achieve that by doing proper research on your preferred topics and offering valuable content to your target audience.

3. Local SEO

Digital marketing solutions often involve local SEO. It may not seem like it, but local SEO can be as important as your online SEO if you have a physical location for your business.

An effective local SEO plan made by the right digital marketing agency will ensure you get customers in your physical store, which may already be your primary goal — you may not even care about getting high ranks online if people aren’t going into your business.

There are many strategies that SEO consultants recommend, including optimized web development, high-quality content, adding your business to directories, having schema on your website, and more.

Local SEO will ensure your target audience finds your physical business much faster, which increases the chances of getting more clients.

4. On and Off-Site SEO

We briefly mentioned on-site SEO with keyword research and content creation, but what is it, exactly?

On-site SEO is everything you can do to optimize your website and make it better. The better, more professional, and more polished your website looks, the more likely it is to rank higher on most search engines.

Now, what is off-site SEO? Quite the opposite; it’s everything that happens outside your website but helps it to rank higher. Many strategies for off-site SEO include backlinks.

In essence, you need both on- and off-site SEO if you want to thrive. Having good on-site SEO, for example, will make it more likely for readers to share your content, which will improve your off-site SEO.

5. Link Building

Let’s explain “backlinks” a bit further. The process of getting backlinks is also known as “Link Building,” and it’s as important as other strategies offered by any digital marketing agency.

Link Building refers to the process of getting other websites to link their content to your pages. There are many “link-building” strategies, including:

  • Content marketing
  • Public Relations
  • Brand mentions
  • Email outreach
  • and more

6. Technical SEO

Keyword research and high-quality content are important, but what about the optimization of the website itself? Not many people enjoy doing technical SEO, as it requires some special skills. However, hiring a reputable Philadelphia SEO company can help you deal with it.

Most search engines prioritize websites that load quickly and look good, among other things. If you want to optimize your search engine marketing knowledge, you should know that technical SEO is something you can’t overlook or leave for later.

Some common tasks that you will do regarding technical SEO include:

  • Creating a sitemap
  • Improving your website’s speed and loading times
  • Creating a mobile version of your website
  • Fixing problems with duplicate content
  • Creating descriptive and unique URLs
  • Focusing on internal linking
  • Compressing images and videos

A reputable digital marketing company will help you come up with the right way to optimize your website. However, remember that having an optimized website won’t do anything for you if you don’t have quality content.

Make sure you work alongside a great digital marketing team that knows how to apply SEO to your website and make it thrive online.

7. Paid Advertising

Even though you can boost your website without paying, ads will certainly give your page an extra boost. Paid search, overall, targets people looking for keywords related to your practice.

If you pay for ads, you will have the upper hand on the SERPs, but if you combine that with great SEO, you will also have a chance of ranking well in the organic search results.

Bottom Line – Start Improving Your Digital Marketing Strategy with the Help of a Reputable SEO Company!

Those are the basics all online and local businesses should know about SEO! Remember that SEO isn’t something you learn to do overnight, so if you’re having issues making the most out of your website, consider creating a great strategy with a reputable company in Philadelphia!

Jordan

TECHNICAL SPECIALIST

Jordan received his B.S. in Electrical Engineering with a minor in Mathematics from Texas A&M and started his first business after graduating. He has started and exited businesses in various industries including education, SaaS, marketing, eCom, SEO, and AI. Outside of work he likes to cook, game, and take leisurely walks around the lake.

Alex

WRITER

Alex Shute is an SEO Strategist and SEO Content Writer renowned for integrating organic search into broader marketing strategies, aiding businesses and professionals in boosting their organic revenue. Passionate about SEO and Content Writing, Alex stays abreast of industry trends and conducts thorough site analyses to enhance SEO metrics and identify improvement areas.

Ethan

WRITER

Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Shannon McLaughlin

MARKETING COORDINATOR

Shannon graduated from Shippensburg University with a major in Communication/ Journalism and emphasis in Public Relations. Outside of work she enjoys running, Philly sports, and spending time with friends and family.

Kyle Toomey

PHOTOGRAPHER

Kyle is our Content Creator. Photography, Videography & Drone. “Creating Content is what I love to do and to be able to do it as a career makes it all the better.” Kyle recently got married and enjoys spending his time with his wife Traveling, watching Philadelphia sports and playing Baseball/Softball.

Owen Pesnell

VIDEOGRAPHER

Owen is passionate about helping clients communicate through video. From the conception of a project all the way through to final delivery, Owen’s focus is on creating video content that is true to your brand and resonates with your target audience. Outside of work, you’ll likely find him walking the Schuylkill River Trail.

Megan

CONTENT CREATOR

Megan is a content creator with a passion for telling stories through intentional design. She holds her bachelor’s degree in Communicative Arts, with emphasis on Public Relations, from Wisconsin Lutheran College. Throughout her career, Megan has worked with dozens of businesses to revamp their marketing materials and strengthen their social strategy. When she is not designing social media graphics and debating the use of the oxford comma, Megan is with her family and friends (and still probably drinking coffee).

Ethan

WRITER

Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Lili

WRITER

Lili is an experienced SEO writer passionate about creating engaging content. When she’s not working, Lili enjoys spending time outdoors, reading books or bingeing shows, and caring for her two fur babies. An avid learner, she also works hard to stay up-to-date on the latest strategies and techniques associated with marketing and SEO.

Cameron

LEAD WRITER

Cameron is a writer and digital marketing expert dedicated to helping small businesses grow through valuable content and digital strategies. With years of experience, she has aided numerous businesses in expanding their reach and establishing themselves as industry leaders. A Virginia Tech graduate, Cameron has worked as a reporter for the Roanoke Times and spent seven years on Compass real estate’s marketing team, working with the nation’s top real estate agents to grow their business. She enjoys building lasting relationships with clients and using powerful content to help them achieve their goals.

Maribeth Woodford

MARKET DEVELOPMENT MANAGER

Maribeth Woodford is a seasoned professional with a rich background in business development, franchise sales, and marketing. Her entrepreneurial journey is highlighted by her successful stint as the owner of a yoga studio for eight years, demonstrating her deep understanding of market trends and customer engagement. This experience underlines her expertise in not only running a business but also in effectively marketing it to a target audience. Her skills in marketing have been instrumental in her ability to help businesses grow, showcasing her knack for creating strategies that resonate with diverse consumer bases. Maribeth’s authenticity shines through in her marketing approach, allowing her to connect with customers and clients on a genuine level. In her personal life, Maribeth is a dedicated mother to two college-aged children and enjoys the lively company of her GoldenDoodle, Munson. Her love for travel and yoga is a reflection of her dynamic personality and continuous quest for knowledge. Overall, Maribeth Woodford’s blend of professional acumen in business development, marketing, and franchise sales, combined with her passions, paints the picture of a well-rounded, driven, and compassionate individual.

Laura

PHOTOGRAPHER

A former biologist, Laura first picked up a camera to photograph the microscopic world of insects. She now enjoys all genres of photography including real estate, events, portraits, and her favorite: family documentary. When she’s not behind the lens Laura can be found with her husband and their five kids camping at the beach or off on some other (mis)adventure.

Maddy

BRANDING AND DESIGN

Maddy is a strategic storytelling expert with a diverse background in digital marketing, videography, and graphic design. She received her B.S. in Interactive Digital Media with minors in Graphic Arts and Film Studies from Immaculata University. Outside of building brands, Maddy is also a trained dancer and teacher, Ben & Jerry’s addict, and dog lover.

Nicole Kavetski

Senior Marketing Manager

Nicole received her B.S. in Criminal Justice with a minor in Psychology from West Chester University and has made her way into the Digital Marketing field as Padula Media’s Senior Marketing Manager. Outside of work, she likes to travel, cook, and attend concerts with her friends.

Sachin

FULL-STACK DEVELOPER

Sachin is a highly skilled full-stack developer. He completed his graduation in website development.

After completing his studies, He started his professional journey as a web developer and worked in an IT organization for three years.

Apart from his professional endeavours, He is also a fitness enthusiast and likes to spend his free time in the gym.

Kari Schneider

EXECUTIVE ASSISTANT & FINANCE

Kari is a longtime entrepreneur and networker. She has a 25+ year background in sales and marketing in the telecommunications industry, real estate, solar and business consulting. She loves balancing books and creating order out of chaos.

Steven Singer

DIRECTOR OF OPERATIONS

Steven, our Director of Operations, is focused on strategy, growth, and the future of Padula Media. He has a background in the real estate industry stemming from sales to operations and management. With Padula Media, Steven will be helping our sales, marketing, and operations teams to give our clients a 5-star experience in achieving their goals.

Thomas Padula

FOUNDER & CEO

Thomas is a creative marketer and leader with determination and enthusiasm for every project and every client. He remains passionate about growing businesses by creating personalized solutions to draw traffic and build an online presence. Thomas has been recognized as one of the most influential leaders in Chester County under the age of 40.

Fred

MASCOT

Fred Chunky Padula is Padula Media’s mascot.