A Beginner’s Guide to Local SEO: Philadelphia-Based Strategies

Search engine optimization, also called SEO, is becoming a prominent method for digital marketing services because of its effectiveness for both large and local businesses.


Any company with a physical location can greatly benefit from optimized local searches to boost business online. Fortunately, if you want to optimize your business with local SEO, Philadelphia has many options.


What Is SEO?


Search engine optimization is the marketing method of optimizing website content so that it ranks high in search engines.


When you type a couple of keywords into Google, the search results displayed are gathered by the search engine’s algorithm. It presents you with the content it thinks is most relevant and generates a positive user experience.


One of the biggest ranking factors for local search results is the use of relevant keywords. Search engine algorithms consider the correspondence between the searched words and the keywords present on a website.


Well-formatted sites with great content also tend to appear higher in search results.

Overall, local SEO efforts work to optimize online content according to what makes search engines happy.


Additionally, local search engine optimization considers the location a search takes place. As a result, local businesses can enhance their marketing tactics with local SEO services because it brings better brand awareness to users in the area.


Is There a Difference Between Standard SEO and Local SEO?


A national-level SEO strategy utilizes target keywords for a broader audience. Meanwhile, local SEO uses centrally focused keyword research that helps the website appear higher in local rankings.


A local search considers the specific targeted keywords in addition to the current location of the searchers. Google, for example, recommends a local business website in the target city to provide the best user experience.


Local SEO can be a great benefit to businesses in the Philadelphia area, especially as there are almost seven billion Google searches every day. As a result, boosting organic search results through local SEO can increase traffic to your site and business overall.


What Makes Good SEO for a Local Search?


Almost half of the daily Google searches seek local listings and utilize local SEO. However, a search engine must think that your content is the most relevant to certain keywords. To do this, there are several local SEO tools and techniques to enhance your relevancy.


The following are some local SEO ranking factors that can boost your online visibility.

  • Local link building with other websites
  • Accurately display your business name, address, and phone number in online listings
  • Enhance your site for Google My Business
  • Appear in local business directories
  • Link to Google Maps or Apple maps
  • Be compatible with mobile search
  • Complete a local SEO audit
  • Produce local content
  • Sponsor local events and get involved in the local community

How Does SEO Help Local Businesses?


Local SEO increases the chances of reaching local customers on search engine results pages. This is a fantastic internet marketing method as potential customers seek a specific service.

If search engines consider you one of the top local services, then you can grow your small business even more without direct marketing tactics.



Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Shannon McLaughlin


Shannon graduated from Shippensburg University with a major in Communication/ Journalism and emphasis in Public Relations. Outside of work she enjoys running, Philly sports, and spending time with friends and family.

Kyle Toomey


Kyle is our Content Creator. Photography, Videography & Drone. “Creating Content is what I love to do and to be able to do it as a career makes it all the better.” Kyle recently got married and enjoys spending his time with his wife Traveling, watching Philadelphia sports and playing Baseball/Softball.

Owen Pesnell


Owen is passionate about helping clients communicate through video. From the conception of a project all the way through to final delivery, Owen’s focus is on creating video content that is true to your brand and resonates with your target audience. Outside of work, you’ll likely find him walking the Schuylkill River Trail.



Megan is a content creator with a passion for telling stories through intentional design. She holds her bachelor’s degree in Communicative Arts, with emphasis on Public Relations, from Wisconsin Lutheran College. Throughout her career, Megan has worked with dozens of businesses to revamp their marketing materials and strengthen their social strategy. When she is not designing social media graphics and debating the use of the oxford comma, Megan is with her family and friends (and still probably drinking coffee).



Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.



Lili is an experienced SEO writer passionate about creating engaging content. When she’s not working, Lili enjoys spending time outdoors, reading books or bingeing shows, and caring for her two fur babies. An avid learner, she also works hard to stay up-to-date on the latest strategies and techniques associated with marketing and SEO.



Cameron is a writer and digital marketing expert dedicated to helping small businesses grow through valuable content and digital strategies. With years of experience, she has aided numerous businesses in expanding their reach and establishing themselves as industry leaders. A Virginia Tech graduate, Cameron has worked as a reporter for the Roanoke Times and spent seven years on Compass real estate’s marketing team, working with the nation’s top real estate agents to grow their business. She enjoys building lasting relationships with clients and using powerful content to help them achieve their goals.

Maribeth Woodford


Maribeth Woodford is a seasoned professional with a rich background in business development, franchise sales, and marketing. Her entrepreneurial journey is highlighted by her successful stint as the owner of a yoga studio for eight years, demonstrating her deep understanding of market trends and customer engagement. This experience underlines her expertise in not only running a business but also in effectively marketing it to a target audience. Her skills in marketing have been instrumental in her ability to help businesses grow, showcasing her knack for creating strategies that resonate with diverse consumer bases. Maribeth’s authenticity shines through in her marketing approach, allowing her to connect with customers and clients on a genuine level. In her personal life, Maribeth is a dedicated mother to two college-aged children and enjoys the lively company of her GoldenDoodle, Munson. Her love for travel and yoga is a reflection of her dynamic personality and continuous quest for knowledge. Overall, Maribeth Woodford’s blend of professional acumen in business development, marketing, and franchise sales, combined with her passions, paints the picture of a well-rounded, driven, and compassionate individual.



A former biologist, Laura first picked up a camera to photograph the microscopic world of insects. She now enjoys all genres of photography including real estate, events, portraits, and her favorite: family documentary. When she’s not behind the lens Laura can be found with her husband and their five kids camping at the beach or off on some other (mis)adventure.



Maddy is a strategic storytelling expert with a diverse background in digital marketing, videography, and graphic design. She received her B.S. in Interactive Digital Media with minors in Graphic Arts and Film Studies from Immaculata University. Outside of building brands, Maddy is also a trained dancer and teacher, Ben & Jerry’s addict, and dog lover.

Nicole Kavetski

Senior Marketing Manager

Nicole received her B.S. in Criminal Justice with a minor in Psychology from West Chester University and has made her way into the Digital Marketing field as Padula Media’s Senior Marketing Manager. Outside of work, she likes to travel, cook, and attend concerts with her friends.



Sachin is a highly skilled full-stack developer. He completed his graduation in website development.

After completing his studies, He started his professional journey as a web developer and worked in an IT organization for three years.

Apart from his professional endeavours, He is also a fitness enthusiast and likes to spend his free time in the gym.

Kari Schneider


Kari is a longtime entrepreneur and networker. She has a 25+ year background in sales and marketing in the telecommunications industry, real estate, solar and business consulting. She loves balancing books and creating order out of chaos.

Steven Singer


Steven, our Director of Operations, is focused on strategy, growth, and the future of Padula Media. He has a background in the real estate industry stemming from sales to operations and management. With Padula Media, Steven will be helping our sales, marketing, and operations teams to give our clients a 5-star experience in achieving their goals.

Thomas Padula


Thomas is a creative marketer and leader with determination and enthusiasm for every project and every client. He remains passionate about growing businesses by creating personalized solutions to draw traffic and build an online presence. Thomas has been recognized as one of the most influential leaders in Chester County under the age of 40.
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