The 5 Best Video Editing Apps To Use In 2022

Video editing software is defined as any software that lets users modify aspects of a recorded video. The video editing process may include things like filters, aspect ratio switching, or cropping features. Advanced tools typically include things like motion tracking and 360-degree videos.

Video editing software is becoming a necessary investment in this digital era. It is not required to be a highly skilled, professional video grapher or editor to work with the features of a nice program. Video editing tools are also beneficial for video features on Instagram, making product videos or sharing YouTube streams.

For today’s creative users, video editing software for video marketing is simple to use. There are all types of helpful products available out there to assist in getting the most out of video clips. Unfortunately, choosing what type of tool to invest money in can be a little tough to evaluate.

In this blog, we will be offering a list of the five best video editing application options for video marketing in 2022.

  1. Adobe Premiere Pro

Also known as the industry-standard video editing platform, Adobe Premiere Pro has a huge collection of features to select from. Whether bought as a stand-alone item or as a component of the Adobe Creative Cloud, Premiere Pro is a feature-filled and strong tool for video editing specialists. This application is typically utilized for the making of short films, TV shows, and YouTube videos.

Adobe Premiere Pro users can design and edit 4K, 8K, and VR videos to fulfill any and all requirements. The program also allows users to create and switch videos in a host of several formats and save documents in a few different ways. They also offer access to other Creative Cloud applications, so users can easily make use of several different photos, effects, and other kinds of tools.

Premiere Pro is also brought in with access to Premiere Rush, which lets individuals film and edit videos directly on their smartphone and easily upload them to their social media profiles.

Advantages:

  • Tons of professional features offered for photo and video editing.
  • Ability to create and edit photos and videos in several file formats.
  • Access to every feature of the Creative Cloud for a final touch.
  • Repeatedly updated feature set.
  • Wide variety of filters, fixes, and adjustment features.

Disadvantages:

  • Takes time to get accustomed with because it offers more advanced features.

Pricing: Charges for the stand-alone Adobe Premiere Pro service begin at around $20.99 per month. The Adobe Premiere Pro can also be added as a component of the Creative Cloud, with a package beginning at $52.99 every month.

  1. Corel Video Studio Ultimate

Corel Video Studio Ultimate is an easy and user-friendly video editing software, perfect for Windows users. This video editing software lets users modify their movies and clips with a variety of features, premium quality effects, video masking, and color grading. Users can also utilize the many editing options offered to enhance video performance.

The ideal and budget-friendly video editing software features an organized, trustworthy and uncomplicated user interface, making it easier for individuals from all backgrounds to begin their video editing process. Once users learn the basics, they can evaluate more specialized features, including 4K video editing, 360-degree videos, and motion tracking. There is also a feature for implementing music and 3D text.

Though Corel Video Studio Ultimate can seem complicated for beginners, it is easier to use among other software available, with a smaller learning curve than programs similar to Adobe Premiere Pro.

Advantages:

  • 4K video editing along with 360-degree videos.
  • Strong color grading and video masking features.
  • Enhanced performance for every video format.
  • Brilliant user interface with uncomplicated features.
  • Perfect for all types of users.

Disadvantages:

  • Layering can be a bit complicated.

Pricing: Corel Video Studio’s charges begin at around $59.99 with a limited-time 25% off sale for new users. The Corel Video Studio team is constantly offering new sales to help their users save money when using their video editing software.

  1. Cyber Link Power Director 365

Cyber Link Power Director is among the most well-known video editing softwares on the market today. If a user is searching to edit parts of specialized videos, or if they just need to edit YouTube clips that appear more stunning, this is the perfect video editing platform. The software offers tons of editing tools for cutting, refining, and implementing effects to video content.

Cyber Link Power Director provides users with an instinctive workflow, so anyone can run advanced features and awaken their videos, making this software a much-needed option for a variety of users. Users will also have access to modern features, including instinctive motion tracking, mask designer features, and zestful key frame controls.

Being tailored to vector shapes means users can implement several innovative customization to their videos, while animated titles assist in gaining audience attention. Users can also switch the aspect ratio of videos continuously for an easier uploading process to social media profiles.

Advantages:

  • Brilliant motion tracking and stabilization features.
  • Quickest rendering and video stabilization.
  • Premium features along with 360-degree video creations.
  • Multi-camera designer facility.
  • Accessibility to simple social media tools.

Disadvantages:

  • A few features are complicated to use for beginners.

Pricing: Power Director from Cyber Link begins with subscription charges of $19.99 every month. Users can get a free trial to try some of the services, but there is no completely free version.

  1. Wonder share Filmora

Perfect for making social media content and online videos, Wonder share Filmora is an easily usable and trustworthy video editing platform. Regardless of the lower price tag, Wonder share Filmora is considerably feature-filled, with access to attributes such as motion tracking and tailored animations to awaken videos. If YouTube content is being created, users can also utilize recommended effects, filters, and titles.

Filmora offers access to a huge library of sound effects and videos that can be used to significantly improve content. There are also tools for easy uploading to several social platforms. The auto-reframing operation allows users to immediately redesign their videos to fit specific aspect radios.

The free version of Filmora covers most of the tools that the premium version offers, but with a watermark added to any created content. It could still be helpful to check out the free version of their services to learn the layout of the software.

Advantages:

  • Simple to access for beginners.
  • Tons of editing tools for social media videos.
  • Simple to resize and adjust content for several platforms.
  • Free version offered for testing operationally.
  • Many animations, filters, and effects.

Disadvantages:

  • Slightly restricted for more professional videos.

Pricing: Charges for Wonder share Filmora begin at around $51.99 per year. This membership is perfect for users who will need to access the continuous updates and new versions of the software. The free version is also always available to users who want to use the base platform or just to give it a try.

  1. Vimeo Create

Providing a host of easy social media videos and clip editing features, the Vimeo Create platform is an up-to-date, web-based editor. For beginners, it is easy to begin creating straight away. Vimeo’s platform does not possess the same abilities as that of a desktop solution, but users can still run the program on any computer device.

Vimeo provides templates, so users do not need to begin making videos from scratch. Vimeo also offers the capability to implement unique fonts, switch content layout, use a logo, or adjust colors. Users can post their completed videos directly to the social media profiles of their choice, along with proper formatting for all channels.

Although the more complicated features, such as layers, are not offered on Vimeo Create, users are able to implement other distinctive features, including marketing tools, to assist in keeping a record of their video’s impact.

Advantages:

  • Easily accessible, web-based editor.
  • Suitable for users who are running out of space on their PC.
  • Social media templates and formatting.
  • A budget-friendly way to edit content.
  • Marketing tools included.

Disadvantages:

  • Not as advanced as desktop-downloadable software.

Pricing: Vimeo Create requires access to Vimeo Plus, which begins at $7 per month when paid yearly or $12 per month when billed monthly.

The ideal video editing software for a user will depend on the different requirements that they have for their collection of creative content. With dozens of video editing software options to choose from, ranging from easy, free solutions to advanced, paid tools, there is something out there for everyone.

Padula Media is a fast-growing, high-energy online marketing agency located in the Greater Philadelphia region, which offers a complete list of services in digital and video marketing. They specialize in internet marketing services, such as SEO, Google advertising, social media specialization, photography, and commercial video production.

Padula Media’s full list of services includes Digital Marketing, Advertising, Organic, Video Marketing, SEO & Local SEO services, Photo, Web Development, Brand & Design, Real Estate, and 3D Tours, which can confidently help businesses in Philadelphia and West Chester to achieve their goals. Padula Media, being an online marketing organization, understands the content requirements as a business and utilizes the most powerful online tools to fulfill the client’s objectives and help their business grow. For more information, visit https://padulamedia.com/ or email info@padulamedia.com.

 

Ethan

WRITER

Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Shannon McLaughlin

MARKETING COORDINATOR

Shannon graduated from Shippensburg University with a major in Communication/ Journalism and emphasis in Public Relations. Outside of work she enjoys running, Philly sports, and spending time with friends and family.

Kyle Toomey

PHOTOGRAPHER

Kyle is our Content Creator. Photography, Videography & Drone. “Creating Content is what I love to do and to be able to do it as a career makes it all the better.” Kyle recently got married and enjoys spending his time with his wife Traveling, watching Philadelphia sports and playing Baseball/Softball.

Owen Pesnell

VIDEOGRAPHER

Owen is passionate about helping clients communicate through video. From the conception of a project all the way through to final delivery, Owen’s focus is on creating video content that is true to your brand and resonates with your target audience. Outside of work, you’ll likely find him walking the Schuylkill River Trail.

Megan

CONTENT CREATOR

Megan is a content creator with a passion for telling stories through intentional design. She holds her bachelor’s degree in Communicative Arts, with emphasis on Public Relations, from Wisconsin Lutheran College. Throughout her career, Megan has worked with dozens of businesses to revamp their marketing materials and strengthen their social strategy. When she is not designing social media graphics and debating the use of the oxford comma, Megan is with her family and friends (and still probably drinking coffee).

Ethan

WRITER

Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Lili

WRITER

Lili is an experienced SEO writer passionate about creating engaging content. When she’s not working, Lili enjoys spending time outdoors, reading books or bingeing shows, and caring for her two fur babies. An avid learner, she also works hard to stay up-to-date on the latest strategies and techniques associated with marketing and SEO.

Cameron

LEAD WRITER

Cameron is a writer and digital marketing expert dedicated to helping small businesses grow through valuable content and digital strategies. With years of experience, she has aided numerous businesses in expanding their reach and establishing themselves as industry leaders. A Virginia Tech graduate, Cameron has worked as a reporter for the Roanoke Times and spent seven years on Compass real estate’s marketing team, working with the nation’s top real estate agents to grow their business. She enjoys building lasting relationships with clients and using powerful content to help them achieve their goals.

Maribeth Woodford

MARKET DEVELOPMENT MANAGER

Maribeth Woodford is a seasoned professional with a rich background in business development, franchise sales, and marketing. Her entrepreneurial journey is highlighted by her successful stint as the owner of a yoga studio for eight years, demonstrating her deep understanding of market trends and customer engagement. This experience underlines her expertise in not only running a business but also in effectively marketing it to a target audience. Her skills in marketing have been instrumental in her ability to help businesses grow, showcasing her knack for creating strategies that resonate with diverse consumer bases. Maribeth’s authenticity shines through in her marketing approach, allowing her to connect with customers and clients on a genuine level. In her personal life, Maribeth is a dedicated mother to two college-aged children and enjoys the lively company of her GoldenDoodle, Munson. Her love for travel and yoga is a reflection of her dynamic personality and continuous quest for knowledge. Overall, Maribeth Woodford’s blend of professional acumen in business development, marketing, and franchise sales, combined with her passions, paints the picture of a well-rounded, driven, and compassionate individual.

Laura

PHOTOGRAPHER

A former biologist, Laura first picked up a camera to photograph the microscopic world of insects. She now enjoys all genres of photography including real estate, events, portraits, and her favorite: family documentary. When she’s not behind the lens Laura can be found with her husband and their five kids camping at the beach or off on some other (mis)adventure.

Maddy

BRANDING AND DESIGN

Maddy is a strategic storytelling expert with a diverse background in digital marketing, videography, and graphic design. She received her B.S. in Interactive Digital Media with minors in Graphic Arts and Film Studies from Immaculata University. Outside of building brands, Maddy is also a trained dancer and teacher, Ben & Jerry’s addict, and dog lover.

Nicole Kavetski

Senior Marketing Manager

Nicole received her B.S. in Criminal Justice with a minor in Psychology from West Chester University and has made her way into the Digital Marketing field as Padula Media’s Senior Marketing Manager. Outside of work, she likes to travel, cook, and attend concerts with her friends.

Sachin

FULL-STACK DEVELOPER

Sachin is a highly skilled full-stack developer. He completed his graduation in website development.

After completing his studies, He started his professional journey as a web developer and worked in an IT organization for three years.

Apart from his professional endeavours, He is also a fitness enthusiast and likes to spend his free time in the gym.

Kari Schneider

EXECUTIVE ASSISTANT & FINANCE

Kari is a longtime entrepreneur and networker. She has a 25+ year background in sales and marketing in the telecommunications industry, real estate, solar and business consulting. She loves balancing books and creating order out of chaos.

Steven Singer

DIRECTOR OF OPERATIONS

Steven, our Director of Operations, is focused on strategy, growth, and the future of Padula Media. He has a background in the real estate industry stemming from sales to operations and management. With Padula Media, Steven will be helping our sales, marketing, and operations teams to give our clients a 5-star experience in achieving their goals.

Thomas Padula

FOUNDER & CEO

Thomas is a creative marketer and leader with determination and enthusiasm for every project and every client. He remains passionate about growing businesses by creating personalized solutions to draw traffic and build an online presence. Thomas has been recognized as one of the most influential leaders in Chester County under the age of 40.
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