Developing Digital Marketing for Solar Companies

Solar panels are growing in popularity as more businesses and households seek the sustainable and financial benefits of renewable energy.

Industry trends exhibit that many users are acting on solar power because of its growing affordability.

Additionally, experts predict that the solar industry is going to continue to grow in the future. It is a great long-term investment for both local businesses and homeowners.

As such, the current market for solar companies is profitable, and building an effective digital marketing strategy can allow your solar business to capitalize on the industry’s current success.

 

Research and Identify the Target Audience for Your Solar Company

 

For solar companies, digital marketing begins with conducting research while putting solar installation trends and other digital marketing efforts into action.

Understanding the solar marketplace and putting the competition into perspective is the first step to great marketing campaigns.

Conducting research can help you get a better idea of potential customers. You can see what people want from solar panel installation and their solar energy company. From there, you can identify your target market.

Identifying your targeted audience increases the likelihood of a successful solar digital marketing campaign. It provides a centralized focus as you can target people based on your services.

 

Build Marketing Strategies with Social Media, SEO, and More

 

The digital age we live in means that we can expand campaigns into the virtual realm. Creating a social media marketing strategy is a prominent and effective way to communicate to both past and potential customers.

Potential customers with social media accounts often use these platforms to get a first impression of a business. As a result, a high-quality social media presence can generate solar leads. Plus, you can use it to build relationships with past customers.

 

Popular applications include:

  • Facebook
  • Twitter
  • LinkedIn

 

Digital and content marketing also allows you to run social media ads and Google ads. This form of online advertising can increase brand awareness and generate leads.

A critical must-have for solar installers–and pretty much any company–is a website. Your solar website should serve as a visually appealing landing page that contains valuable information for website visitors.

It can also contain content like an online brochure and positive reviews from happy clients. In other words, your website is a reflection of your solar energy business and should therefore make a good impression. However, it takes a certain strategy to allow your website to reach potential customers.

 

What About SEO?

Search engine optimization, or SEO, is a technique to gather more website traffic. It is the process of improving content to have relevant keywords.

Implementing SEO properly onto your website can allow it to rank higher on Google search results. In doing this, your site increases its visibility and improves its chances of attracting more customers.

However, adding this method to your solar marketing requires keyword research, as high-ranking sites have relevant content that search engines deem the most likely to offer a preferable user experience.

 

Email Marketing

A final technique your solar energy business can employ is email marketing. It does not reach a wider audience like social media because it involves acquiring email and contact information. However, it still has many benefits.

Email marketing is a cost-effective way of sharing content and building trust with old and new customers.

 

Final Thoughts

Different digital marketing strategies can benefit your solar company. Consider your needs, goals, and resources to pick the best one!

Jordan

TECHNICAL SPECIALIST

Jordan received his B.S. in Electrical Engineering with a minor in Mathematics from Texas A&M and started his first business after graduating. He has started and exited businesses in various industries including education, SaaS, marketing, eCom, SEO, and AI. Outside of work he likes to cook, game, and take leisurely walks around the lake.

Alex

WRITER

Alex Shute is an SEO Strategist and SEO Content Writer renowned for integrating organic search into broader marketing strategies, aiding businesses and professionals in boosting their organic revenue. Passionate about SEO and Content Writing, Alex stays abreast of industry trends and conducts thorough site analyses to enhance SEO metrics and identify improvement areas.

Ethan

WRITER

Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Shannon McLaughlin

MARKETING COORDINATOR

Shannon graduated from Shippensburg University with a major in Communication/ Journalism and emphasis in Public Relations. Outside of work she enjoys running, Philly sports, and spending time with friends and family.

Kyle Toomey

PHOTOGRAPHER

Kyle is our Content Creator. Photography, Videography & Drone. “Creating Content is what I love to do and to be able to do it as a career makes it all the better.” Kyle recently got married and enjoys spending his time with his wife Traveling, watching Philadelphia sports and playing Baseball/Softball.

Owen Pesnell

VIDEOGRAPHER

Owen is passionate about helping clients communicate through video. From the conception of a project all the way through to final delivery, Owen’s focus is on creating video content that is true to your brand and resonates with your target audience. Outside of work, you’ll likely find him walking the Schuylkill River Trail.

Megan

CONTENT CREATOR

Megan is a content creator with a passion for telling stories through intentional design. She holds her bachelor’s degree in Communicative Arts, with emphasis on Public Relations, from Wisconsin Lutheran College. Throughout her career, Megan has worked with dozens of businesses to revamp their marketing materials and strengthen their social strategy. When she is not designing social media graphics and debating the use of the oxford comma, Megan is with her family and friends (and still probably drinking coffee).

Ethan

WRITER

Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Lili

WRITER

Lili is an experienced SEO writer passionate about creating engaging content. When she’s not working, Lili enjoys spending time outdoors, reading books or bingeing shows, and caring for her two fur babies. An avid learner, she also works hard to stay up-to-date on the latest strategies and techniques associated with marketing and SEO.

Cameron

LEAD WRITER

Cameron is a writer and digital marketing expert dedicated to helping small businesses grow through valuable content and digital strategies. With years of experience, she has aided numerous businesses in expanding their reach and establishing themselves as industry leaders. A Virginia Tech graduate, Cameron has worked as a reporter for the Roanoke Times and spent seven years on Compass real estate’s marketing team, working with the nation’s top real estate agents to grow their business. She enjoys building lasting relationships with clients and using powerful content to help them achieve their goals.

Maribeth Woodford

MARKET DEVELOPMENT MANAGER

Maribeth Woodford is a seasoned professional with a rich background in business development, franchise sales, and marketing. Her entrepreneurial journey is highlighted by her successful stint as the owner of a yoga studio for eight years, demonstrating her deep understanding of market trends and customer engagement. This experience underlines her expertise in not only running a business but also in effectively marketing it to a target audience. Her skills in marketing have been instrumental in her ability to help businesses grow, showcasing her knack for creating strategies that resonate with diverse consumer bases. Maribeth’s authenticity shines through in her marketing approach, allowing her to connect with customers and clients on a genuine level. In her personal life, Maribeth is a dedicated mother to two college-aged children and enjoys the lively company of her GoldenDoodle, Munson. Her love for travel and yoga is a reflection of her dynamic personality and continuous quest for knowledge. Overall, Maribeth Woodford’s blend of professional acumen in business development, marketing, and franchise sales, combined with her passions, paints the picture of a well-rounded, driven, and compassionate individual.

Laura

PHOTOGRAPHER

A former biologist, Laura first picked up a camera to photograph the microscopic world of insects. She now enjoys all genres of photography including real estate, events, portraits, and her favorite: family documentary. When she’s not behind the lens Laura can be found with her husband and their five kids camping at the beach or off on some other (mis)adventure.

Maddy

BRANDING AND DESIGN

Maddy is a strategic storytelling expert with a diverse background in digital marketing, videography, and graphic design. She received her B.S. in Interactive Digital Media with minors in Graphic Arts and Film Studies from Immaculata University. Outside of building brands, Maddy is also a trained dancer and teacher, Ben & Jerry’s addict, and dog lover.

Nicole Kavetski

Senior Marketing Manager

Nicole received her B.S. in Criminal Justice with a minor in Psychology from West Chester University and has made her way into the Digital Marketing field as Padula Media’s Senior Marketing Manager. Outside of work, she likes to travel, cook, and attend concerts with her friends.

Sachin

FULL-STACK DEVELOPER

Sachin is a highly skilled full-stack developer. He completed his graduation in website development.

After completing his studies, He started his professional journey as a web developer and worked in an IT organization for three years.

Apart from his professional endeavours, He is also a fitness enthusiast and likes to spend his free time in the gym.

Kari Schneider

EXECUTIVE ASSISTANT & FINANCE

Kari is a longtime entrepreneur and networker. She has a 25+ year background in sales and marketing in the telecommunications industry, real estate, solar and business consulting. She loves balancing books and creating order out of chaos.

Steven Singer

DIRECTOR OF OPERATIONS

Steven, our Director of Operations, is focused on strategy, growth, and the future of Padula Media. He has a background in the real estate industry stemming from sales to operations and management. With Padula Media, Steven will be helping our sales, marketing, and operations teams to give our clients a 5-star experience in achieving their goals.

Thomas Padula

FOUNDER & CEO

Thomas is a creative marketer and leader with determination and enthusiasm for every project and every client. He remains passionate about growing businesses by creating personalized solutions to draw traffic and build an online presence. Thomas has been recognized as one of the most influential leaders in Chester County under the age of 40.

Fred

MASCOT

Fred Chunky Padula is Padula Media’s mascot.