Google My Business Management 101

If you want to improve your local online marketing in Philadelphia and attract more customers to your business, you can consider having Google Business Profiles to boost your local SEO (search engine optimization).

 

What Is a Google Business Profile?

Formerly known as Google My Business, Google Business Profile (GBP) is a tool for business owners to manage and increase their visibility on Google’s platform. To understand the purpose and functionality of a GBP, it’s important to comprehend what a Business Profile is.

In essence, a Business Profile is your company’s business listing on Google, which can be found in Google Maps and local search results on Google.

If you type in “pharmacy,” for example, you will find a list of several pharmacies near you with its addresses, phone numbers, business hours, ratings, and additional information, if applicable.

 

Benefits of Google Business Profile for Local Businesses and Small Business Owners

These are why Google Business Profile Listings are beneficial for you:

Increase Visibility

Provided that you optimize your local listings with accurate information, you can increase your visibility in the search results.

This way, your Google Business Profile may appear at the top of the search results when a potential customer searches for a business or service similar to yours, increasing its visibility.

Enhance Customer Engagement and Experience

By using this platform, you can interact with your customers in various ways, including responding to reviews, answering questions, enabling direct messaging, and more. As a result, customers will have a better experience with your business.

Gain Customer Insight

Like Google Ads, there are tools to track your local performance in Google Business Profile. Free analytics tools are available as well.

With these tools, you can see your Google Business Profile reviews and how your customers like your products or services.

 

How to Set Up Your Google Business Profile

There are two ways to set up your Google Business Profile: add or claim it.

Add Your Business

First, open and sign in to Google Maps. Then type in your business address and click “add your business” on the left side of the Business Profile. After that, follow the instructions provided.

Claim Your Business

To claim your business, enter your business name in the Google Maps search bar. Once you’ve found the correct one, click it, and click “Claim this business” > “Manage now.”

Then you have to follow a few verification steps. After that, you’re all set.

 

Tips for Optimizing Your Google Business Profile

These are tips you can follow:

Provide Accurate Information

Make sure you enter the correct business information, such as category, website address, and operating hours. Inaccurate information can confuse your customers, causing them to doubt the validity of your business.

You should also fill out all the available fields. Aside from the basic information, it’s best to optimize the profile by filling out the description, accessibility, and products or services.

Add Images

Visuals are important in attracting and engaging potential customers, especially for companies with a physical location.

To take advantage of this, you can add images related to your business. If you own a restaurant, for instance, you can add pictures of your menu to your profile.

Add FAQs

Frequently asked questions (FAQ) work by providing answers to common questions about your business on your GBP. That way, you may win over potential clients before they even visit your website.

 

How Digital Marketing Services Help You Optimize Your Google Business Profiles

If you still have a problem with setting up your GBP, digital marketing agencies may be able to help you.

From small businesses and medium-sized businesses to large ones, every local business can benefit from the help of local online marketing. Philadelphia offers some of the best marketing agencies, so you can check them out.

Jordan

TECHNICAL SPECIALIST

Jordan received his B.S. in Electrical Engineering with a minor in Mathematics from Texas A&M and started his first business after graduating. He has started and exited businesses in various industries including education, SaaS, marketing, eCom, SEO, and AI. Outside of work he likes to cook, game, and take leisurely walks around the lake.

Alex

WRITER

Alex Shute is an SEO Strategist and SEO Content Writer renowned for integrating organic search into broader marketing strategies, aiding businesses and professionals in boosting their organic revenue. Passionate about SEO and Content Writing, Alex stays abreast of industry trends and conducts thorough site analyses to enhance SEO metrics and identify improvement areas.

Ethan

WRITER

Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Shannon McLaughlin

MARKETING COORDINATOR

Shannon graduated from Shippensburg University with a major in Communication/ Journalism and emphasis in Public Relations. Outside of work she enjoys running, Philly sports, and spending time with friends and family.

Kyle Toomey

PHOTOGRAPHER

Kyle is our Content Creator. Photography, Videography & Drone. “Creating Content is what I love to do and to be able to do it as a career makes it all the better.” Kyle recently got married and enjoys spending his time with his wife Traveling, watching Philadelphia sports and playing Baseball/Softball.

Owen Pesnell

VIDEOGRAPHER

Owen is passionate about helping clients communicate through video. From the conception of a project all the way through to final delivery, Owen’s focus is on creating video content that is true to your brand and resonates with your target audience. Outside of work, you’ll likely find him walking the Schuylkill River Trail.

Megan

CONTENT CREATOR

Megan is a content creator with a passion for telling stories through intentional design. She holds her bachelor’s degree in Communicative Arts, with emphasis on Public Relations, from Wisconsin Lutheran College. Throughout her career, Megan has worked with dozens of businesses to revamp their marketing materials and strengthen their social strategy. When she is not designing social media graphics and debating the use of the oxford comma, Megan is with her family and friends (and still probably drinking coffee).

Ethan

WRITER

Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Lili

WRITER

Lili is an experienced SEO writer passionate about creating engaging content. When she’s not working, Lili enjoys spending time outdoors, reading books or bingeing shows, and caring for her two fur babies. An avid learner, she also works hard to stay up-to-date on the latest strategies and techniques associated with marketing and SEO.

Cameron

LEAD WRITER

Cameron is a writer and digital marketing expert dedicated to helping small businesses grow through valuable content and digital strategies. With years of experience, she has aided numerous businesses in expanding their reach and establishing themselves as industry leaders. A Virginia Tech graduate, Cameron has worked as a reporter for the Roanoke Times and spent seven years on Compass real estate’s marketing team, working with the nation’s top real estate agents to grow their business. She enjoys building lasting relationships with clients and using powerful content to help them achieve their goals.

Maribeth Woodford

MARKET DEVELOPMENT MANAGER

Maribeth Woodford is a seasoned professional with a rich background in business development, franchise sales, and marketing. Her entrepreneurial journey is highlighted by her successful stint as the owner of a yoga studio for eight years, demonstrating her deep understanding of market trends and customer engagement. This experience underlines her expertise in not only running a business but also in effectively marketing it to a target audience. Her skills in marketing have been instrumental in her ability to help businesses grow, showcasing her knack for creating strategies that resonate with diverse consumer bases. Maribeth’s authenticity shines through in her marketing approach, allowing her to connect with customers and clients on a genuine level. In her personal life, Maribeth is a dedicated mother to two college-aged children and enjoys the lively company of her GoldenDoodle, Munson. Her love for travel and yoga is a reflection of her dynamic personality and continuous quest for knowledge. Overall, Maribeth Woodford’s blend of professional acumen in business development, marketing, and franchise sales, combined with her passions, paints the picture of a well-rounded, driven, and compassionate individual.

Laura

PHOTOGRAPHER

A former biologist, Laura first picked up a camera to photograph the microscopic world of insects. She now enjoys all genres of photography including real estate, events, portraits, and her favorite: family documentary. When she’s not behind the lens Laura can be found with her husband and their five kids camping at the beach or off on some other (mis)adventure.

Maddy

BRANDING AND DESIGN

Maddy is a strategic storytelling expert with a diverse background in digital marketing, videography, and graphic design. She received her B.S. in Interactive Digital Media with minors in Graphic Arts and Film Studies from Immaculata University. Outside of building brands, Maddy is also a trained dancer and teacher, Ben & Jerry’s addict, and dog lover.

Nicole Kavetski

Senior Marketing Manager

Nicole received her B.S. in Criminal Justice with a minor in Psychology from West Chester University and has made her way into the Digital Marketing field as Padula Media’s Senior Marketing Manager. Outside of work, she likes to travel, cook, and attend concerts with her friends.

Sachin

FULL-STACK DEVELOPER

Sachin is a highly skilled full-stack developer. He completed his graduation in website development.

After completing his studies, He started his professional journey as a web developer and worked in an IT organization for three years.

Apart from his professional endeavours, He is also a fitness enthusiast and likes to spend his free time in the gym.

Kari Schneider

EXECUTIVE ASSISTANT & FINANCE

Kari is a longtime entrepreneur and networker. She has a 25+ year background in sales and marketing in the telecommunications industry, real estate, solar and business consulting. She loves balancing books and creating order out of chaos.

Steven Singer

DIRECTOR OF OPERATIONS

Steven, our Director of Operations, is focused on strategy, growth, and the future of Padula Media. He has a background in the real estate industry stemming from sales to operations and management. With Padula Media, Steven will be helping our sales, marketing, and operations teams to give our clients a 5-star experience in achieving their goals.

Thomas Padula

FOUNDER & CEO

Thomas is a creative marketer and leader with determination and enthusiasm for every project and every client. He remains passionate about growing businesses by creating personalized solutions to draw traffic and build an online presence. Thomas has been recognized as one of the most influential leaders in Chester County under the age of 40.

Fred

MASCOT

Fred Chunky Padula is Padula Media’s mascot.