How to Perform a Content Gap Analysis Just Like an SEO Agency – Philadelphia Business Tips

Many digital marketing agencies propose clients take advantage of SEO, or search engine optimization, to boost their content and brand. There are several SEO tools to develop user experience, but quality campaigns go a long way with regular content gap analyses. When it comes to an SEO agency, Philadelphia has plenty of digital marketing experts to conduct this search, but you can do this too!

Continue reading to perform an SEO content gap analysis just like a top digital marketing agency.


What Is a Content Gap Analysis?

The process involves analyzing the existing content of your website and comparing it to competitor websites. In doing this, you can identify content gaps to fill and engage with your target audience.

Routinely performing this kind of investigation can boost your business online, turning more website visitors into customers. Many SEO companies in Philadelphia apply this to their digital marketing strategy, especially for local businesses.


Why Is This Analysis Beneficial for Digital Marketing

Content creation is obsolete. Conducting keyword research is a core part of SEO strategies, but the relevancy of those words changes, and so does the overall content of a website. As such, a comparative study between your site and its competitors can be an effective method of progressing your web development and building more business.

Digital marketing services effectively utilize these analyses to tailor content to search engines. While keeping competition in mind is crucial, your SEO strategy should still focus on optimizing a particular keyword.


How to Complete an Analysis without Search Engine Optimization Services

You don’t need an expert SEO team to perform an effective content gap analysis. Here are the steps to identifying the specific content gaps your site should fill:

  1. Understand the site visitors’ experience
  2. Conduct market research
  3. Analyze the results

The first step involves mapping out the journey of the website visitor. What is their experience from someone who has found cool content online to a customer?

Once you understand how potential customers trek through your platform, expert SEO consultants recommend performing more research about the market. What are some of the biggest questions and concerns regarding the topic or the product?

After this, you can compare the current site content to user interests. Then, make adjustments accordingly and boost your SEO campaign and content marketing strategy.


How a Philadelphia SEO Company Can Help

The SEO services of an internet marketing agency can implement digital marketing strategies, such as a content gap analysis. While it provides helpful insights into the SEO industry, you can conduct research from your own office. However, experts can help fill in gaps.

Having the tools for filling in content gaps is especially important for a small business owner. Local SEO is changing constantly, and Philadelphia SEO experts can assist in this strategy as it can benefit marketing techniques.

Overall, you don’t need an SEO company to perform a content gap analysis. With the proper know-how, you can enhance your SEO campaigns within your own company.



Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Shannon McLaughlin


Shannon graduated from Shippensburg University with a major in Communication/ Journalism and emphasis in Public Relations. Outside of work she enjoys running, Philly sports, and spending time with friends and family.

Kyle Toomey


Kyle is our Content Creator. Photography, Videography & Drone. “Creating Content is what I love to do and to be able to do it as a career makes it all the better.” Kyle recently got married and enjoys spending his time with his wife Traveling, watching Philadelphia sports and playing Baseball/Softball.

Owen Pesnell


Owen is passionate about helping clients communicate through video. From the conception of a project all the way through to final delivery, Owen’s focus is on creating video content that is true to your brand and resonates with your target audience. Outside of work, you’ll likely find him walking the Schuylkill River Trail.



Megan is a content creator with a passion for telling stories through intentional design. She holds her bachelor’s degree in Communicative Arts, with emphasis on Public Relations, from Wisconsin Lutheran College. Throughout her career, Megan has worked with dozens of businesses to revamp their marketing materials and strengthen their social strategy. When she is not designing social media graphics and debating the use of the oxford comma, Megan is with her family and friends (and still probably drinking coffee).



Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.



Lili is an experienced SEO writer passionate about creating engaging content. When she’s not working, Lili enjoys spending time outdoors, reading books or bingeing shows, and caring for her two fur babies. An avid learner, she also works hard to stay up-to-date on the latest strategies and techniques associated with marketing and SEO.



Cameron is a writer and digital marketing expert dedicated to helping small businesses grow through valuable content and digital strategies. With years of experience, she has aided numerous businesses in expanding their reach and establishing themselves as industry leaders. A Virginia Tech graduate, Cameron has worked as a reporter for the Roanoke Times and spent seven years on Compass real estate’s marketing team, working with the nation’s top real estate agents to grow their business. She enjoys building lasting relationships with clients and using powerful content to help them achieve their goals.

Maribeth Woodford


Maribeth Woodford is a seasoned professional with a rich background in business development, franchise sales, and marketing. Her entrepreneurial journey is highlighted by her successful stint as the owner of a yoga studio for eight years, demonstrating her deep understanding of market trends and customer engagement. This experience underlines her expertise in not only running a business but also in effectively marketing it to a target audience. Her skills in marketing have been instrumental in her ability to help businesses grow, showcasing her knack for creating strategies that resonate with diverse consumer bases. Maribeth’s authenticity shines through in her marketing approach, allowing her to connect with customers and clients on a genuine level. In her personal life, Maribeth is a dedicated mother to two college-aged children and enjoys the lively company of her GoldenDoodle, Munson. Her love for travel and yoga is a reflection of her dynamic personality and continuous quest for knowledge. Overall, Maribeth Woodford’s blend of professional acumen in business development, marketing, and franchise sales, combined with her passions, paints the picture of a well-rounded, driven, and compassionate individual.



A former biologist, Laura first picked up a camera to photograph the microscopic world of insects. She now enjoys all genres of photography including real estate, events, portraits, and her favorite: family documentary. When she’s not behind the lens Laura can be found with her husband and their five kids camping at the beach or off on some other (mis)adventure.



Maddy is a strategic storytelling expert with a diverse background in digital marketing, videography, and graphic design. She received her B.S. in Interactive Digital Media with minors in Graphic Arts and Film Studies from Immaculata University. Outside of building brands, Maddy is also a trained dancer and teacher, Ben & Jerry’s addict, and dog lover.

Nicole Kavetski

Senior Marketing Manager

Nicole received her B.S. in Criminal Justice with a minor in Psychology from West Chester University and has made her way into the Digital Marketing field as Padula Media’s Senior Marketing Manager. Outside of work, she likes to travel, cook, and attend concerts with her friends.



Sachin is a highly skilled full-stack developer. He completed his graduation in website development.

After completing his studies, He started his professional journey as a web developer and worked in an IT organization for three years.

Apart from his professional endeavours, He is also a fitness enthusiast and likes to spend his free time in the gym.

Kari Schneider


Kari is a longtime entrepreneur and networker. She has a 25+ year background in sales and marketing in the telecommunications industry, real estate, solar and business consulting. She loves balancing books and creating order out of chaos.

Steven Singer


Steven, our Director of Operations, is focused on strategy, growth, and the future of Padula Media. He has a background in the real estate industry stemming from sales to operations and management. With Padula Media, Steven will be helping our sales, marketing, and operations teams to give our clients a 5-star experience in achieving their goals.

Thomas Padula


Thomas is a creative marketer and leader with determination and enthusiasm for every project and every client. He remains passionate about growing businesses by creating personalized solutions to draw traffic and build an online presence. Thomas has been recognized as one of the most influential leaders in Chester County under the age of 40.
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