How To Perform Local SEO Audits for Multi-location Businesses: Four Philadelphia Local SEO Tips!

When dealing with a growing business, online SEO strategies are everything! In Philadelphia, local SEO is one of the things that is helping businesses stay competitive while being the downfall of organizations that do not understand its significance.

Search engines, such as Google, are becoming an increasingly difficult environment to survive in without the right search engine optimization (SEO) strategy to rely on.

The struggle is worse for a local business that has multiple locations. In such situations, local search engine optimization becomes complicated and a Philadelphia SEO agency will have to adjust its digital marketing strategies.


What Is Multi-location Search Engine Optimization (SEO)?

Multilocation SEO is simply the practice of taking a local SEO strategy that has proved effective and applying it across the board to include all the other business locations. 

All the different locations need to be optimized to rank higher on search engine results pages in each of the cities they are based in.

When implemented correctly, multi-location SEO strategies will allow Google to differentiate between each business location in its local directory listings. 

This means you will be able to see great results from all your various business locations by using a customized local SEO strategy.


Four Local SEO Tips for Improved Search Engine Optimization

When performing technical SEO audits for multi-location SEO, you need to understand the following:

  • Know Your Target Audience

As with any digital marketing strategies employed by Philadelphia SEO companies, knowing who your clients are and what they need from you is paramount.

This part of Philadelphia SEO services does not change simply because the company is located in multiple areas and a good digital marketing agency will understand this.

  • Keyword Research

When conducting keyword research, the strategies used by small local businesses and that of multi-location companies are slightly different.

If you are dealing with more than just your local community, the keywords have to be location specific so that Google can recognize the location of the company and direct web traffic accordingly.

  • Local SEO Services/Elements to Audit

Top SEO companies know which SEO elements to prioritize when helping a small business owner and which ones are more important to multi-location businesses.

In this case, a good Philadelphia SEO company will emphasize, for example, on-page optimization to include structured data onto the page, as well as managing citations, meta descriptions, local listings, and link building.

  • Know What To Include in an Audit Report

Finally, you will need to know what to include in a technical SEO audit report and what to leave out. 

Remember that your goal is to improve search engine rankings for all the different locations that Philadelphia businesses have.


What Does This Mean for Small Local Businesses?

The good thing about search engine optimization is that it puts businesses on a level playing field in terms of their ability to conduct effective business online. 

This means even a very small local business can compete with much larger, well-established competitors for local customers. 

With effective digital marketing services from a reliable Philadelphia SEO agency, all a company needs to compete is a good search engine optimization strategy and the will to do everything possible to improve digital marketing.


Local Businesses That Want to Rank Higher Need the Best Digital Marketing Services in Philadelphia, PA

Hiring digital marketing experts to assist you with the right marketing strategy for a multi-location SEO may be the best option in this case. 

With the best SEO company behind you, you can get all the help you need regarding things like web development and how to use Google analytics to measure how well your SEO audit is doing.

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