As a website development company in Philadelphia, we at Padula Media have learned what makes a great website. For this article, the design will be the focus along with the UI (user interface). When a prospect visits a website, it is important to think about what they should see. For example, messaging, home menu, and about us pages are all important for a potential client to have easy access to. These items are critical to creating and maintaining a successful website design.
Here are the best tips and tricks to designing a successful website.
1. Keep it simple: When building your website design, especially your home page, be sure to keep it simple and avoid overcomplicating or including too much information. Less is more. While the “about us” and “service” pages can be more elaborate, the home page and contact page should be simple. Think about the largest brands, such as Apple and Fitbit. Their home pages are simplistic, yet effective. When Padula Media, a website design firm in Philadelphia, designs a website, we aim to keep the home page simple, but informative enough to make sure we connect with the audience.
a. https://www.apple.com/
b. https://www.fitbit.com/global/us/home
2. Mobile users are most of your visitors: The number of desktop users is shrinking, and users are relying on their mobile devices more every day. According to Statista, 54.8% of website users have visited from mobile devices in 2021. Your website should be designed and optimized for mobile devices, not just desktop computers.
a. https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/
3. Navigation: Users typically know what they are looking for when visiting a website. Is it easy for them to navigate? This not only includes where the navigation menu is and how it works, but it also means that the menu should have the correct copy as well, which allows users to find the content they so desire.
Websites are critical; at Padula Media, we call it “The Heart of your Marketing.” Feel free to reach out to us at info@padulamedia.com or visit our website.