Local SEO is a compelling tool in the marketing world. It is different from general SEO because it targets potential customers in a smaller area. Through proper use, this strategy greatly benefits small business owners. If you are looking for local SEO services, Philadelphia has much to offer.
SEO consultants understand the importance of Google Business Profile in developing SEO strategies. With improved updates, businesses of all sizes can take advantage of the marketing opportunities the platform provides.
Continue reading to learn more about how Google Business Profile and a Philadelphia SEO expert can improve your marketing strategies.
Rebranding of Google Business Profile
Originally known as Google My Business, the company shifted the program to better meet business needs. Now called Google Business Profile (GBP), the platform’s rebranding allows business owners to manage their single local listings within Google Maps and Google Search.
New Features
The update affects all Philadelphia businesses, but local business owners should be mindful of this change, as it can affect their SEO and search engine rankings.
The new features allow owners to claim and verify online listings, communicate with customers, and track critical data similar to technical SEO audits.
Simplified Access
More importantly, the rebranding of the platform allows for a more simplified use. Everyone manages their business online from the same control panel, encouraging people to utilize the Maps and Search services.
How Does GBP Improve Search Engine Optimization?
Search engine optimization, or SEO, is a marketing strategy that uses different techniques to boost a website’s ranking on search engine results pages. The higher a site is on a results page, the more organic traffic it generates.
Strategies to boost SEO include keyword research, link building, meta descriptions, and improved web development. A technical SEO audit using Google analytics can also help small local businesses improve their standing in search engines.
Google Business Profile can improve SEO. Top SEO companies know that the way to improve your website’s placement is by adhering to the algorithm. When employing digital marketing techniques encouraged by Google, Philadelphia SEO clients are more likely to be favored by Google’s algorithm.
A Philadelphia SEO company can provide search engine optimization services and digital marketing strategies using GBP to develop business growth. As such, a digital marketing agency can help your small business get noticed more often.
Why Focus on an SEO Strategy?
Most business gets conducted online – whether explicitly or unknowingly. Internet users are more likely to trust a business if Google recommends it. SEO strategies improve the likelihood that Google recommends your site and includes you in local directory listings to reach your target audience.
There are many more benefits of SEO strategies. The digital marketing experts of a Philadelphia SEO agency can increase your brand awareness and generate more customers.
Digital Marketing Services for Your Philadelphia SEO
Philadelphia SEO services can improve your digital marketing strategy and help you develop a strong online presence. A local search is a powerful tool when it comes to promoting a business. Utilizing the new services of Google Business Profile with the aid of an SEO company can help you stand out online from your competitors.