Social Media Marketing for Insurance Companies | What You Need to Know

Do you want to build a social media presence for your insurance company but don’t know where to start? Insurance marketing through social media helps build brand awareness through engaging posts, leaving a positive impression on potential clients. Plus, the industry of insurance is one of the biggest in the world, therefore with a larger audience to reach.

Agencies specializing in any sector can benefit from this marketing tactic from health insurance to home insurance agencies–and it all stems from mobile devices.

However, you can’t just post anything to your social media profiles. You need to fill social media channels with smart marketing strategies that drive traffic to your website and accumulate new customers.

Before you start creating content, you need to utilize one of the most powerful marketing tools: identifying your target audience. You should research the information they would want to see on your social media pages. 

Explore the needs of the local community as well as national and local competitors to better understand what kind of content you should be creating for your client base.


Social Media Platforms for the Insurance Industry


Social media marketing starts with selecting the right social media channel. Most social media marketing efforts within insurance agencies use Facebook, Twitter, and LinkedIn. 

However, you can also use Youtube in your marketing campaign, as it is a site dedicated to video content. It never hurts to use other social media platforms in your insurance marketing strategy–as long as you create quality, engaging content.

Once you set up your social media account, it is time to create content for social media posts. However, you need to post quality content marketing to your social media page, which can enhance your online reputation. 


A few examples of posts that engage social media users include:

  • Promoting a guest blog post from your site
  • Promoting networking events
  • Providing insurance industry expertise
  • Explaining how to purchase insurance
  • Sharing positive online reviews
  • Professionally participating in social media trends
  • Answer frequently asked questions
  • Educate consumers on a commonly misunderstood topic in your industry
  • Introducing or highlighting an insurance agent
  • Describing available policy options
  • Supporting the community by promoting local sports team or arts festivals


One of the best insurance marketing ideas is to stay active on your social media accounts. If you run out of ideas for your social platform, conduct more research to see what other agencies are posting for their target market and read reviews online of any online feedback you receive.


How Social Media Benefits Your Insurance Agents and Overall Insurance Business


Your insurance agency relies on its relationship with clients. Utilizing your social platforms can enhance these relationships and even build relationships with new clients.

Create an intuitive user experience on your chosen social platform and interact with clients. A great way to do this is to respond to comments. You should maintain professional yet friendly language. However, you should avoid anything from your personal life.

To benefit even more from your social media content, take an active approach by creating a consistent flow of posts and using industry language. This can build brand recognition, leading to more website traffic from target customers and increased search results on the internet.


The Bottom Line on Marketing for Insurance Companies


It’s not necessary to hire a trusted digital marketing agency to create your own content marketing strategies. Social media provides a unique opportunity to employ broad marketing strategies that lower customer acquisition costs and avoid paid ads.

There are many other critical insurance marketing strategies that you can apply, such as influencer marketing, email marketing, and PPC campaigns. However, social media marketing for insurance companies allows you to connect with existing clients and even pursue qualified leads.

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