Search engine optimization (SEO) is the process of optimizing your website for search engines to improve visibility and drive more traffic. One of the best tactics is to focus on long-tail keywords, and the leading SEO company in West Chester, PA, can help improve your business’s online presence.
What Are Long-Tail Keywords?
Long-tail keywords are keyword phrases that are more than a few words long. Unlike head keywords that are short and direct, long-tail keywords are more specific and targeted. These phrases are often used by people looking for information or a product that is relevant to their specific needs.
“Burgers,” for example, is a general keyword, while “best burger in California” is a long-tail keyword. It’s beneficial for businesses to use longer phrases rather than shorter ones as there is less competition for them. The more specific the keyword, the better the search engine will match the query with the most relevant content. It can help increase your chances of ranking higher in the search results.
Long-tail keywords tend to be at least three words and are part of a local SEO strategy. They have higher conversion rates as they’re targeting people who are looking for that exact product or service, meaning they’re more likely to make a purchase.
How to Find Long-Tail Keywords for Your Industry?
You can start your search for long-tail keywords with the highest search volume by using the data available in Google Analytics and Webmaster Tools.
Google’s Adwords Keyword Tool, Google Search Console, or Google Keyword Planner can also help you carry out keyword research, giving you insights on search volume, competition, and other metrics.
It is also important to note that traditional methods of keyword research are slowly losing relevance, especially after the Hummingbird update in 2013. Instead of analyzing user queries based on the keyword, Google’s new algorithm analyzes the search intent behind the keyword.
If you’re searching for “the best burger in California,” Google won’t give you search results with this exact phrase. Instead, it now analyzes the intent behind it and gives you the most relevant result.
Suppose you place the “best burger in California” phrase all over your website. In that case, Google may not give your webpage relevance if it knows you’re operating in Texas or another state. Even if you’re in California, but your business has negative reviews, the algorithm is highly unlikely to recommend your business as the most relevant result.
Long-Tail Keyword Content Strategy to Boost Traffic
Potential customers looking for a particular product or information make long-tail keywords important for your website. It’s crucial that you use keyword tools and brainstorm keyword ideas based on your audience’s questions or interests. The best place to start is by analyzing your competitor’s website to determine which long-tail keyword phrases they’re targeting.
After you’ve determined which long-tail keywords you should use, it’s time to optimize your content with them using the following tips:
- Make sure you use the long-tail keyword in your page’s title and meta description.
- Include the long-tail keyword in the first paragraph of your content.
- Use different variations of the long-tail keywords, but make sure you avoid keyword stuffing.
- Focus on creating high-quality and engaging content that satisfies the user’s search intent.
Top Search Engine Results Pages with the Best SEO Agency in West Chester, PA
If you’re a business owner, focusing on a long-tail keyword strategy to improve your website’s traffic and appear in local searches can be time-consuming. It’s best to leave it to the leading SEO company West Chester, PA, has to offer while you focus on expanding your business!