Should You Hire a Video Marketing Agency in Philadelphia? How to Create Authentic Video Content from Scratch

Positioning your brand and making sure people know you take time and effort, and in many cases, you’ll have to make different types of content, including videos. With a video marketing agency in Philadelphia, things could be easier. However, you should know how to get started on your own.

 

Why You Must Create Video Content That Works

You need to spend a long time organizing ideas and identifying the best options to make truly authentic video content.

However, if it takes so long, why do so many people do it? The truth is that nowadays, digital marketing is so specialized that there are millions of content creators out there.

If you want your video content to stand out from the crowd, you have to make sure that it’s different. It must add value to your potential audience.

 

What Is Authenticity?

Many people wonder if authentic video production is even possible in the marketing industry since you need to seduce and persuade people to engage with you and buy your products or services.

However, creating content is much more than that. 

When you spend time making an actual video with valuable content, you’re giving your audience something that no one else is offering. Primarily, you’re being empathetic because you understand what they’re going through and try to fill that need.

Authentic content is empathetic, and even though you’re still trying to sell, you’re subtle in offering your help.

 

Why Can’t You Do Things the Easy Way?

You can follow your own path when you’re making video content. Nonetheless, if you want to grow your audience, you must be authentic, work on your value proposition, and make your videos stand out from the crowd.

Since there are so many options out there, part of making video content requires you to embrace spontaneity and tell a good story. Otherwise, your public won’t feel connected with you.

 

Short Guide to Making Top-tier Content

Creating top-notch content for your business requires time, but it will get easier once you get used to it. Here’s a short guide to get started.

 

Find the Best Ideas

Firstly, you need to identify your pain point. What is your company addressing? Is there a specific problem that your brand will help your audience solve?

Once your team knows the topic you’re discussing, you can narrow down ideas and write the best ones in a list. If you’re working with a specialized agency, it’ll be much easier because experts will do much of the work themselves.

 

Use Real Situations and Tell a Story

Now that you know what you’ll talk about in your video, you have to tell a story using real-life situations.

Don’t try to come up with many fictional ideas during this stage. Viewers wish to know you, and if you want them to become your clients, you need to open your authentic self to them.

 

Foster Engagement and Measure Metrics

Lastly, no brand can grow unless you’re constantly measuring metrics to see what went well. Once you post your video, see if it worked or not.

Overall, developing authentic content for your brand is possible. However, if you want to deliver the best results, working with a video marketing agency in Philadelphia is the best idea because you’ll get expert help.

 

Wrapping Up

Anyone can create good and authentic content in video format, but if you want to wow your audience, you need to do things right. Hire experts and get the best results!

Jordan

TECHNICAL SPECIALIST

Jordan received his B.S. in Electrical Engineering with a minor in Mathematics from Texas A&M and started his first business after graduating. He has started and exited businesses in various industries including education, SaaS, marketing, eCom, SEO, and AI. Outside of work he likes to cook, game, and take leisurely walks around the lake.

Alex

WRITER

Alex Shute is an SEO Strategist and SEO Content Writer renowned for integrating organic search into broader marketing strategies, aiding businesses and professionals in boosting their organic revenue. Passionate about SEO and Content Writing, Alex stays abreast of industry trends and conducts thorough site analyses to enhance SEO metrics and identify improvement areas.

Ethan

WRITER

Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Shannon McLaughlin

MARKETING COORDINATOR

Shannon graduated from Shippensburg University with a major in Communication/ Journalism and emphasis in Public Relations. Outside of work she enjoys running, Philly sports, and spending time with friends and family.

Kyle Toomey

PHOTOGRAPHER

Kyle is our Content Creator. Photography, Videography & Drone. “Creating Content is what I love to do and to be able to do it as a career makes it all the better.” Kyle recently got married and enjoys spending his time with his wife Traveling, watching Philadelphia sports and playing Baseball/Softball.

Owen Pesnell

VIDEOGRAPHER

Owen is passionate about helping clients communicate through video. From the conception of a project all the way through to final delivery, Owen’s focus is on creating video content that is true to your brand and resonates with your target audience. Outside of work, you’ll likely find him walking the Schuylkill River Trail.

Megan

CONTENT CREATOR

Megan is a content creator with a passion for telling stories through intentional design. She holds her bachelor’s degree in Communicative Arts, with emphasis on Public Relations, from Wisconsin Lutheran College. Throughout her career, Megan has worked with dozens of businesses to revamp their marketing materials and strengthen their social strategy. When she is not designing social media graphics and debating the use of the oxford comma, Megan is with her family and friends (and still probably drinking coffee).

Ethan

WRITER

Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Lili

WRITER

Lili is an experienced SEO writer passionate about creating engaging content. When she’s not working, Lili enjoys spending time outdoors, reading books or bingeing shows, and caring for her two fur babies. An avid learner, she also works hard to stay up-to-date on the latest strategies and techniques associated with marketing and SEO.

Cameron

LEAD WRITER

Cameron is a writer and digital marketing expert dedicated to helping small businesses grow through valuable content and digital strategies. With years of experience, she has aided numerous businesses in expanding their reach and establishing themselves as industry leaders. A Virginia Tech graduate, Cameron has worked as a reporter for the Roanoke Times and spent seven years on Compass real estate’s marketing team, working with the nation’s top real estate agents to grow their business. She enjoys building lasting relationships with clients and using powerful content to help them achieve their goals.

Maribeth Woodford

MARKET DEVELOPMENT MANAGER

Maribeth Woodford is a seasoned professional with a rich background in business development, franchise sales, and marketing. Her entrepreneurial journey is highlighted by her successful stint as the owner of a yoga studio for eight years, demonstrating her deep understanding of market trends and customer engagement. This experience underlines her expertise in not only running a business but also in effectively marketing it to a target audience. Her skills in marketing have been instrumental in her ability to help businesses grow, showcasing her knack for creating strategies that resonate with diverse consumer bases. Maribeth’s authenticity shines through in her marketing approach, allowing her to connect with customers and clients on a genuine level. In her personal life, Maribeth is a dedicated mother to two college-aged children and enjoys the lively company of her GoldenDoodle, Munson. Her love for travel and yoga is a reflection of her dynamic personality and continuous quest for knowledge. Overall, Maribeth Woodford’s blend of professional acumen in business development, marketing, and franchise sales, combined with her passions, paints the picture of a well-rounded, driven, and compassionate individual.

Laura

PHOTOGRAPHER

A former biologist, Laura first picked up a camera to photograph the microscopic world of insects. She now enjoys all genres of photography including real estate, events, portraits, and her favorite: family documentary. When she’s not behind the lens Laura can be found with her husband and their five kids camping at the beach or off on some other (mis)adventure.

Maddy

BRANDING AND DESIGN

Maddy is a strategic storytelling expert with a diverse background in digital marketing, videography, and graphic design. She received her B.S. in Interactive Digital Media with minors in Graphic Arts and Film Studies from Immaculata University. Outside of building brands, Maddy is also a trained dancer and teacher, Ben & Jerry’s addict, and dog lover.

Nicole Kavetski

Senior Marketing Manager

Nicole received her B.S. in Criminal Justice with a minor in Psychology from West Chester University and has made her way into the Digital Marketing field as Padula Media’s Senior Marketing Manager. Outside of work, she likes to travel, cook, and attend concerts with her friends.

Sachin

FULL-STACK DEVELOPER

Sachin is a highly skilled full-stack developer. He completed his graduation in website development.

After completing his studies, He started his professional journey as a web developer and worked in an IT organization for three years.

Apart from his professional endeavours, He is also a fitness enthusiast and likes to spend his free time in the gym.

Kari Schneider

EXECUTIVE ASSISTANT & FINANCE

Kari is a longtime entrepreneur and networker. She has a 25+ year background in sales and marketing in the telecommunications industry, real estate, solar and business consulting. She loves balancing books and creating order out of chaos.

Steven Singer

DIRECTOR OF OPERATIONS

Steven, our Director of Operations, is focused on strategy, growth, and the future of Padula Media. He has a background in the real estate industry stemming from sales to operations and management. With Padula Media, Steven will be helping our sales, marketing, and operations teams to give our clients a 5-star experience in achieving their goals.

Thomas Padula

FOUNDER & CEO

Thomas is a creative marketer and leader with determination and enthusiasm for every project and every client. He remains passionate about growing businesses by creating personalized solutions to draw traffic and build an online presence. Thomas has been recognized as one of the most influential leaders in Chester County under the age of 40.

Fred

MASCOT

Fred Chunky Padula is Padula Media’s mascot.