Why Companies Should Introduce Video Marketing to their Marketing Plan in 2022

Video marketing is becoming more and more popular each year. By 2022, it is estimated that video will account for 82% of all internet traffic. That is a huge percentage! Video marketing is the future of marketing, as it provides a more personable experience for customers who are used to social media and short attention spans. It also provides companies with an opportunity to show their personality through videos that showcase the company’s culture, values, and purpose in just 60 seconds or less. Video marketing can be done at any budget level, but it will take time to plan out the strategy before launching a video campaign.

Video marketing is a huge trend in the digital marketing world. In recent years, it has become a favorite strategy used by brands because it helps them reach more people and build stronger connections with their customers. Video marketing also helps companies boost conversion rates by up to 80%. Video content can be used as an introduction to your company, as well as for training purposes or tutorials on how to use your products. Considering video production costs have decreased significantly over the past few years, it is easy to see why many companies are starting to incorporate this type of marketing into their overall plan.

The best way for companies to get started with video marketing is by using tools like Animoto or Wideo, which allow users to create professional-quality videos in minutes without any editing knowledge whatsoever. Another option would be to hire someone who is an expert in the video marketing field, which is where Padula Media would come into play. The team at Padula Media specializes in video marketing and provides all the tools necessary to produce a successful campaign.

What is Video Marketing?

Video marketing is a content marketing strategy that is used to promote or inform a targeted audience about a product or service. There is an abundance of creative freedom offered from this form of marketing, allowing businesses to create unique content to stand out from their competition. To have a successful video marketing campaign, video software must be carefully selected based on a company’s needs.

So why is video marketing so popular for 2022? There are several reasons. First, videos are engaging. People are more likely to watch a video than read a paragraph of text. Second, videos are versatile; they can be used for a variety of purposes, such as advertising, education, and entertainment. Third, videos are easy to share. People can share videos on social media or send them in emails. Finally, videos are effective. They can help businesses achieve their marketing goals, such as increasing brand awareness and generating leads.


If you’re not using video marketing yet, it’s time to get started. Check out these video statistics from eMarketer that show the importance of video marketing in 2022:

• By 2021, online video will make up 85% of all consumer internet traffic.
• 81% of online marketers consider video to be the type of content with the best return on investment (ROI).
• 64% of businesses are investing in the video because they want more leads and sales.
• 74% of companies have used or plan to use live videos on social media channels this year.
• More than half (57%) of marketers believe that branded video is one of the most effective forms of content marketing for their business.
• Videos are 2 times more likely to appear higher in Google search results than other content.
• 80% of executives would choose video if they could only watch one form of online media.
• 60% of people who view a branded video on social media are likely to recommend the brand to their family and friends.
• 92% of marketing professionals worldwide agree that video positively impacts marketing activities such as increasing brand awareness, generating leads, and driving sales.


Creating a video marketing campaign can be a great way to bolster a company’s brand and increase awareness of its products or services. Videos can be used to inform potential customers about the features and benefits of a product or to show off company culture and values. No matter what they are used for, videos are a powerful tool that can help to reach a company’s target audience.

In 2022, video marketing is going to be a must for any company that wants to remain competitive. As time goes on and the internet becomes more and more crowded with content, it will become increasingly difficult for businesses to stand out without using videos as part of their content strategy. If a business wants to succeed in 2022 and beyond, it is important to invest in video production now to reap the benefits later when no one else has them.

Companies should begin planning their video marketing campaigns for 2022 as soon as possible to see the best results, and Padula Media is ready to help. For questions or more information, visit www.padulamedia.com or email info@padulamedia.com.

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