Where to Go for Video Production – Philadelphia Company Selection Considerations

Starting a new content marketing campaign is exciting, but you’ve got to think about the information you provide and the avenue you choose. While text with images is nice, you may want to branch out into video production. Philadelphia, PA, businesses should be focused on multiple content-viewing options to engage customers and keep them coming back.

However, Philadelphia video production isn’t as easy as you might think. In fact, most company owners can’t do it themselves. Therefore, you need the right team created for you, and a branding agency or marketing company might be the best choice. 

Let’s learn more!

video production philadelphia company

What to Ask the Video Production Company Located in Philadelphia, PA

The most important thing to consider is that your budget should not be a crucial factor when choosing a video production company. Philadelphia brands know they’re putting money into making the video content, and they want it to be good! 

Low-quality and poorly-executed brand videos can do significantly more damage to your brand’s reputation. 

Here are a few questions to ask:

The Experience of Top Video Production Companies Philadelphia Offers

Video production isn’t easy to do, so you must ensure that the team focuses on your needs and has experience. That doesn’t always mean a specific number of years in the industry. For example, the advertising agency could have over a decade of years in business, but they’ve never handled a broadcast video for the industrial supply association.

Experience focuses on the amount of work accomplished, its quality, and client satisfaction. Often, this question allows you to ask for samples from past work. The best companies aren’t afraid to show you their corporate video production. Philadelphia business owners must ensure everything lines up with their digital strategy.

You can actually see how the creative agency puts videos together and how they build the content! It should focus on search engine optimization, but it must also fit in with your social media marketing strategy.

video grapher philadelphia
video Grapher Philadelphia

The Education of the Video Production Crew

Find out where the project lead, group account director, and creators went for their education. While they don’t have to attend the Pennsylvania Virtual Charter School, they should have a formal education background.

The Niche of the Video Production Agency

You want the best video production companies Philadelphia, PA, has to offer, but it needs to be tailored to your niche. They might have tons of viral ideas, but they’re not part of your marketing strategy.

For example, a homeopathic medicines company might not want a broadcast video that showcases aerial shots from drones, but that’s what the video production brand offers. Make sure their branding expertise fits your requirements.

Likewise, economic development industries may not want a video with animals, though that’s what the video production company is best at.

Types of Videos the Video Production Company Can Produce

You need the best video production services Philadelphia can offer, and the company you choose should be able to create all types of marketing materials. These can include tutorials, about-us videos, live-action broadcasts, and product videos. 

Though you might not need those video production options now, you may require them in the future. Make sure their creative vision matches yours so that you can create a digital strategy that meets all your goals.

Information about Company Culture for the Video Production Agency

You must ensure a new employee fits in with your company’s culture, and that’s true for luxury commercial video production. Philadelphia business owners must ensure that the company they choose has the same successes and values. 

Talk to past clients to ensure that content was consistently over-delivered, the staff features a very professional feel, and they offer customized solutions for video production to meet your needs sufficiently.

How Does the Video Production Company Located in Philadelphia Measure Success?

Understand the metrics used by the video production company. How do they know they’ve delivered quality goods before post-production?

What’s the Production Process Like?

Ask the company what their video production process is from beginning to end. That tells you how much resources, effort, and time they’ll put into your digital strategy.

What Ideas Does the Senior Video Marketing Manager Have for Your Video?

Once you speak to the video production company about your needs, ask them how they would approach the situation. They won’t give you their secrets, but they will present ideas that they’d use for you.

Work out the Logistics 

You know that Philadelphia video productions are hard to create, which is why you’re hiring someone for the job. Here are a few more questions to consider:

  • How long is a normal timeline for similarly sized projects?
  • When can you start video production?
  • Do you use custom or stock designs?
  • What potential delays might we hit, and how might you overcome them?
  • What music will you use?
  • Do you provide the actors or voiceovers?
  • What backdrop settings and locations are included?
  • Is there a professional screenwriter available?
  • Do you include editing before post-production?
  • What equipment do you use?

Can You Provide Professional-grade Videos?

While most video production brands can’t offer an immediate response time, they should respond to you quickly and be responsive at all times. Make sure you ask if they’re extremely flexible and provide quality animations or live scenes, depending on your needs.

video editing
video editing

Do You Have Marketing Expertise Along with Video Production?

You’re making this video for a reason – to market yourself in some way. Therefore, you require a video production company that will partner with you and ensure it’s all done correctly.

What Other Services Are Available?

Usually, ad agencies don’t offer only one service. The team specializes in search engine optimization, web development, or social media marketing, but they also handle video production. It’s best if you can get everything possible from one business.

Conclusion

Are you interested in the best video marketing Philadelphia has to offer? Padula Media provides various services to meet all of your needs. Video production isn’t easy, but it’s possible to promote your brand more if you utilize it effectively. Now is your chance to get assistance. Contact us today!

Ethan

WRITER

Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Shannon McLaughlin

MARKETING COORDINATOR

Shannon graduated from Shippensburg University with a major in Communication/ Journalism and emphasis in Public Relations. Outside of work she enjoys running, Philly sports, and spending time with friends and family.

Kyle Toomey

PHOTOGRAPHER

Kyle is our Content Creator. Photography, Videography & Drone. “Creating Content is what I love to do and to be able to do it as a career makes it all the better.” Kyle recently got married and enjoys spending his time with his wife Traveling, watching Philadelphia sports and playing Baseball/Softball.

Owen Pesnell

VIDEOGRAPHER

Owen is passionate about helping clients communicate through video. From the conception of a project all the way through to final delivery, Owen’s focus is on creating video content that is true to your brand and resonates with your target audience. Outside of work, you’ll likely find him walking the Schuylkill River Trail.

Megan

CONTENT CREATOR

Megan is a content creator with a passion for telling stories through intentional design. She holds her bachelor’s degree in Communicative Arts, with emphasis on Public Relations, from Wisconsin Lutheran College. Throughout her career, Megan has worked with dozens of businesses to revamp their marketing materials and strengthen their social strategy. When she is not designing social media graphics and debating the use of the oxford comma, Megan is with her family and friends (and still probably drinking coffee).

Ethan

WRITER

Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Lili

WRITER

Lili is an experienced SEO writer passionate about creating engaging content. When she’s not working, Lili enjoys spending time outdoors, reading books or bingeing shows, and caring for her two fur babies. An avid learner, she also works hard to stay up-to-date on the latest strategies and techniques associated with marketing and SEO.

Cameron

LEAD WRITER

Cameron is a writer and digital marketing expert dedicated to helping small businesses grow through valuable content and digital strategies. With years of experience, she has aided numerous businesses in expanding their reach and establishing themselves as industry leaders. A Virginia Tech graduate, Cameron has worked as a reporter for the Roanoke Times and spent seven years on Compass real estate’s marketing team, working with the nation’s top real estate agents to grow their business. She enjoys building lasting relationships with clients and using powerful content to help them achieve their goals.

Maribeth Woodford

MARKET DEVELOPMENT MANAGER

Maribeth Woodford is a seasoned professional with a rich background in business development, franchise sales, and marketing. Her entrepreneurial journey is highlighted by her successful stint as the owner of a yoga studio for eight years, demonstrating her deep understanding of market trends and customer engagement. This experience underlines her expertise in not only running a business but also in effectively marketing it to a target audience. Her skills in marketing have been instrumental in her ability to help businesses grow, showcasing her knack for creating strategies that resonate with diverse consumer bases. Maribeth’s authenticity shines through in her marketing approach, allowing her to connect with customers and clients on a genuine level. In her personal life, Maribeth is a dedicated mother to two college-aged children and enjoys the lively company of her GoldenDoodle, Munson. Her love for travel and yoga is a reflection of her dynamic personality and continuous quest for knowledge. Overall, Maribeth Woodford’s blend of professional acumen in business development, marketing, and franchise sales, combined with her passions, paints the picture of a well-rounded, driven, and compassionate individual.

Laura

PHOTOGRAPHER

A former biologist, Laura first picked up a camera to photograph the microscopic world of insects. She now enjoys all genres of photography including real estate, events, portraits, and her favorite: family documentary. When she’s not behind the lens Laura can be found with her husband and their five kids camping at the beach or off on some other (mis)adventure.

Maddy

BRANDING AND DESIGN

Maddy is a strategic storytelling expert with a diverse background in digital marketing, videography, and graphic design. She received her B.S. in Interactive Digital Media with minors in Graphic Arts and Film Studies from Immaculata University. Outside of building brands, Maddy is also a trained dancer and teacher, Ben & Jerry’s addict, and dog lover.

Nicole Kavetski

Senior Marketing Manager

Nicole received her B.S. in Criminal Justice with a minor in Psychology from West Chester University and has made her way into the Digital Marketing field as Padula Media’s Senior Marketing Manager. Outside of work, she likes to travel, cook, and attend concerts with her friends.

Sachin

FULL-STACK DEVELOPER

Sachin is a highly skilled full-stack developer. He completed his graduation in website development.

After completing his studies, He started his professional journey as a web developer and worked in an IT organization for three years.

Apart from his professional endeavours, He is also a fitness enthusiast and likes to spend his free time in the gym.

Kari Schneider

EXECUTIVE ASSISTANT & FINANCE

Kari is a longtime entrepreneur and networker. She has a 25+ year background in sales and marketing in the telecommunications industry, real estate, solar and business consulting. She loves balancing books and creating order out of chaos.

Steven Singer

DIRECTOR OF OPERATIONS

Steven, our Director of Operations, is focused on strategy, growth, and the future of Padula Media. He has a background in the real estate industry stemming from sales to operations and management. With Padula Media, Steven will be helping our sales, marketing, and operations teams to give our clients a 5-star experience in achieving their goals.

Thomas Padula

FOUNDER & CEO

Thomas is a creative marketer and leader with determination and enthusiasm for every project and every client. He remains passionate about growing businesses by creating personalized solutions to draw traffic and build an online presence. Thomas has been recognized as one of the most influential leaders in Chester County under the age of 40.
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