Video production is a powerful tool that can be used as part of your digital marketing strategy to boost brand awareness and attract customers. It has also risen to the top of most marketing plans because it strikes a balance between the development of technology and the boundless potential of creativity.
With the proper implementation, your campaign can achieve greater success and generate a more significant return on investment.
Additionally, video production in Wilmington, DE, makes it easier for you to present your company’s goods and services. Your target demographic, who values straightforward, timely, and relevant information, will appreciate a brief explanation or teaser film.
Let’s explore some benefits of hiring a creative Wilmington video production company to create valuable media for your business.
1. Videos Build Personal Connections
Incorporating video content into your marketing strategy is crucial since consumer behavior indicates that sales are more likely if a brand builds a personal connection with the potential customer.
Because creative videos tell a story, they have the potential to cause your target audience to feel things rather than just listen to a few facts about your brand. By building trust with the consumer in this way, you increase the likelihood that they will take an interest in your project and make a purchase.
2. Professional Video Content Offers an Excellent ROI
Many business owners believe hiring a Wilmington, DE, video production company is too costly to add value to their projects. After all, you may have to pay for studio space and other pre-production costs.
However, statistics show that 83 percent of companies that use this type of creative media correctly in their projects receive a considerable return on their investment. This is because video marketing boosts brand awareness and customer retention. If you want your organization to grow, investing in video production is important.
3. Keep Users on Your Web Pages for Longer
Users tend to spend more time on web pages if there are videos for them to watch. This can help your business in the following ways:
Better Organic Rankings
Telling your story through creative video content can improve your SEO rankings. In fact, brands are 53 times more likely to increase their odds of appearing on the first page of Google search results when you include videos on your web pages.
Google can tell when users are spending more time on your website. A webpage is viewed as having greater value when visitors stay on it for longer.
The search engine will therefore give your webpage a higher ranking since it believes that it is beneficial for users.
Increased Customer Retention
When there are videos on a webpage, users stay longer. Your audience will view videos and pay attention to the information rather than just scrolling through text articles. Statistics show that 65 percent of viewers will see a video through to the end.
Additionally, users are more inclined to view the whole video if it is two minutes long (or less). 60 percent of viewers will stick around for a four to five-minute video, compared to 75 percent that will stay on a webpage for a one to two-minute film.
More Consumer Engagement
You must give consumers relevant, interesting information if you want them to understand your brand and eventually use it. Wilmington, DE, video production can help you do just that!
Potential buyers are 10 times more likely to interact with a creative clip than reading text. Video is popular because it helps users save time. They can learn just as much in a short video as they might after spending 15 minutes reading text.
4. They’re Easy to Share
The goal of any marketing campaign is to spread the word. You want your readers to share your content with their peers, relatives, and friends to boost brand awareness. Video production in Wilmington, Delaware, can help you create content that can be shared easily online.
Sharing videos is made simple by social media platforms. People will share videos they find funny or interesting, which is free marketing for your company and boosts your social media presence.
5. Stand Out from the Competition
Because no two videos are the same, you can use them to stand out from the competition. Consumers who see your creative ability and learn more about your core values are more likely to trust you over your competitors. Moreover, better search engine rankings mean rising to the top of results pages, above your competition!
6. Let Your Target Audience See Your Product in Motion
Gone are the days when all consumers had to go by were pictures and descriptions seen in newspapers and magazines. You can bring your ideas to life and let your audience know how the product or service works. Users are more likely to trust your claims when they see your product in motion.
Choosing the Right Wilmington Video Marketing Agency
Finding a creative consulting team that understands your goals and objectives is essential if you want to enjoy the many benefits of video content. However, with so many video production companies in Wilmington, DE, you might be wondering who to choose to tell your brand’s story.
Here are a few qualities to look for in a Wilmington, DE, video production agency:
- A robust portfolio and years of experience in the industry
- Affordable services that are within your budget for the project
- The creative ability to tell your story
- Quick turnaround – it shouldn’t take months to produce a two-minute video!
- Excellent editing skills
Looking for a Reliable Video Production Company? We Can Help!
At Padula Media, our Wilmington video marketing team knows how to produce videos that are engaging, informative, and relevant. Let us create the perfect media to boost the effectiveness of your digital marketing campaign!
Whatever your vision or idea for your project is, our creative team of experts will produce something that exceeds your expectations!
To find out more about our Wilmington, Delaware, video production services or see more of our past projects, please get in touch with our team!