Advantages of Digital Marketing

In today’s world, people are glued to their screens. Phones, computers, TVs — technology in general — is our main source of information and how we connect with others. If you’re not utilizing digital marketing in your brand’s growth strategy, you’re missing your consumers where they are. 

Digital marketing can be considered as any action carried out using electronic media to promote a good or service. It encompasses anything and everything from email, social media, SEO, content marketing, and more. Primarily focused on the internet, digital marketing allows you to target your ideal consumer in a way that is quantifiable, low cost, and precise. 

Padula Media, located in Chester County, is well-versed in the tools and strategies required to excel at digital marketing. Our team of seasoned digital marketing professionals can help you grow your business whether you’re in the Philadelphia metro region or beyond. 

If you’re looking to expand your digital marketing, consider these advantages. 

Digital marketing is quantifiable and trackable

One of the most valuable parts of digital marketing is that you’ll be able to see the results of your campaign and how it performed. Whether you’re sending out an email campaign or running a digital ad, you will be able to collect metrics like views, click-through rate, engagement, and more. Aside from a paid marketing campaign, you’ll be able to discover insights and metrics from digital marketing channels like social media and blogging that are free to utilize.

By examining the metrics and results that come from digital marketing, you’ll be able to determine how effective your marketing is and if your message is resonating with the consumers you’re trying to reach. On the paid side, you’ll be able to understand how cost-effective your marketing campaigns are and identify the specific return on investment. This is quite different from traditional marketing like print advertising, where you are unable to track the results of your campaign and are left to estimate what the results actually are. This can make it difficult to attribute successes related to traditional marketing. 

Digital marketing is more cost-effective

It’s no secret that marketing and advertising costs can be a large financial obligation for business owners looking to grow their business and reach new customers. Integrating digital marketing strategies into your business can be a low-cost way to reach those consumers without breaking the bank. 

The first step is to identify what your business goals are and then determine what marketing channels will be the best fit for you based on the goals and your budget. For example, if you are a smaller business or have a lower budget, SEO or content marketing might be the best place to start. But if you are more established and have more money to allocate, you can look at PPC campaigns or programmatic advertising.

The great thing about digital marketing is that it can work within your individual budget parameters to reach consumers in a targeted and efficient way. By activating on a simple digital ad, you can save thousands compared to a print ad that has a broad reach and often costs more. Additionally, as you run campaigns and start to receive results, you are often able to optimize your camping to ensure you’re running a cost-effective campaign. It is much more difficult to adjust traditional marketing campaigns if you’re not receiving the results you want. 

There are several free strategies to incorporate as well. Posting on social media or sending an email campaign costs next to nothing and can help you raise brand awareness or promote a service or special. Once you have built up channels that are free to run, you can supercharge those platforms by running paid campaigns to promote them, further adding to the reach and impactfulness. 

Digital marketing is precise and global

Marketing on digital platforms allows you a targetted approach to reach customers based on things like their preferences or demographics. This means that customers are usually viewing or receiving marketing content that relates to them. For example, a customer could opt-in to your newsletter, showing they have an interest and desire to receive more information about your goods or service. In traditional marketing, you will likely reach a substantial amount of people who are not interested in what you are offering, and in turn, you waste money reaching them. 

By utilizing digital marketing strategies, you are able to capitalize on smart algorithms or behavioral targetting to reach a specific consumer. To do this most effectively, you should spend some time developing consumer personas and segmenting your customer database to ensure you’re sending personalized recommendations and content. This will help drive the sales funnel and ultimately cuts down on your marketing costs — a win-win scenario!

While you’re able to precisely target people, you’re also able to reach people globally with digital marketing, breaking down the geographic barriers that traditional marketing has. Since the internet is a global village for the world, with the right targetting, you can reach consumers anywhere with your marketing campaigns. Alternatively, traditional marketing is often limited to a specific reach or area, minimizing your marketing potential.

The best part about digital marketing? It’s totally customizable to you, your business, and your budget. When you utilize these digital strategies you are able to market more broadly and effectively — which, in turn, allows you to understand your customer even better. Just like with any marketing strategy, the key is to remain consistent and constantly optimize your campaigns.

If you’re looking to improve your digital marketing, our team at Padula Media is able to help clients in Chester County and beyond reach their goals. We are experts at the forefront of the latest digital marketing trends and strategies that can help you grow your business. Contact us today to get started!

Ethan

WRITER

Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Shannon McLaughlin

MARKETING COORDINATOR

Shannon graduated from Shippensburg University with a major in Communication/ Journalism and emphasis in Public Relations. Outside of work she enjoys running, Philly sports, and spending time with friends and family.

Kyle Toomey

PHOTOGRAPHER

Kyle is our Content Creator. Photography, Videography & Drone. “Creating Content is what I love to do and to be able to do it as a career makes it all the better.” Kyle recently got married and enjoys spending his time with his wife Traveling, watching Philadelphia sports and playing Baseball/Softball.

Owen Pesnell

VIDEOGRAPHER

Owen is passionate about helping clients communicate through video. From the conception of a project all the way through to final delivery, Owen’s focus is on creating video content that is true to your brand and resonates with your target audience. Outside of work, you’ll likely find him walking the Schuylkill River Trail.

Megan

CONTENT CREATOR

Megan is a content creator with a passion for telling stories through intentional design. She holds her bachelor’s degree in Communicative Arts, with emphasis on Public Relations, from Wisconsin Lutheran College. Throughout her career, Megan has worked with dozens of businesses to revamp their marketing materials and strengthen their social strategy. When she is not designing social media graphics and debating the use of the oxford comma, Megan is with her family and friends (and still probably drinking coffee).

Ethan

WRITER

Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Lili

WRITER

Lili is an experienced SEO writer passionate about creating engaging content. When she’s not working, Lili enjoys spending time outdoors, reading books or bingeing shows, and caring for her two fur babies. An avid learner, she also works hard to stay up-to-date on the latest strategies and techniques associated with marketing and SEO.

Cameron

LEAD WRITER

Cameron is a writer and digital marketing expert dedicated to helping small businesses grow through valuable content and digital strategies. With years of experience, she has aided numerous businesses in expanding their reach and establishing themselves as industry leaders. A Virginia Tech graduate, Cameron has worked as a reporter for the Roanoke Times and spent seven years on Compass real estate’s marketing team, working with the nation’s top real estate agents to grow their business. She enjoys building lasting relationships with clients and using powerful content to help them achieve their goals.

Maribeth Woodford

MARKET DEVELOPMENT MANAGER

Maribeth Woodford is a seasoned professional with a rich background in business development, franchise sales, and marketing. Her entrepreneurial journey is highlighted by her successful stint as the owner of a yoga studio for eight years, demonstrating her deep understanding of market trends and customer engagement. This experience underlines her expertise in not only running a business but also in effectively marketing it to a target audience. Her skills in marketing have been instrumental in her ability to help businesses grow, showcasing her knack for creating strategies that resonate with diverse consumer bases. Maribeth’s authenticity shines through in her marketing approach, allowing her to connect with customers and clients on a genuine level. In her personal life, Maribeth is a dedicated mother to two college-aged children and enjoys the lively company of her GoldenDoodle, Munson. Her love for travel and yoga is a reflection of her dynamic personality and continuous quest for knowledge. Overall, Maribeth Woodford’s blend of professional acumen in business development, marketing, and franchise sales, combined with her passions, paints the picture of a well-rounded, driven, and compassionate individual.

Laura

PHOTOGRAPHER

A former biologist, Laura first picked up a camera to photograph the microscopic world of insects. She now enjoys all genres of photography including real estate, events, portraits, and her favorite: family documentary. When she’s not behind the lens Laura can be found with her husband and their five kids camping at the beach or off on some other (mis)adventure.

Maddy

BRANDING AND DESIGN

Maddy is a strategic storytelling expert with a diverse background in digital marketing, videography, and graphic design. She received her B.S. in Interactive Digital Media with minors in Graphic Arts and Film Studies from Immaculata University. Outside of building brands, Maddy is also a trained dancer and teacher, Ben & Jerry’s addict, and dog lover.

Nicole Kavetski

Senior Marketing Manager

Nicole received her B.S. in Criminal Justice with a minor in Psychology from West Chester University and has made her way into the Digital Marketing field as Padula Media’s Senior Marketing Manager. Outside of work, she likes to travel, cook, and attend concerts with her friends.

Sachin

FULL-STACK DEVELOPER

Sachin is a highly skilled full-stack developer. He completed his graduation in website development.

After completing his studies, He started his professional journey as a web developer and worked in an IT organization for three years.

Apart from his professional endeavours, He is also a fitness enthusiast and likes to spend his free time in the gym.

Kari Schneider

EXECUTIVE ASSISTANT & FINANCE

Kari is a longtime entrepreneur and networker. She has a 25+ year background in sales and marketing in the telecommunications industry, real estate, solar and business consulting. She loves balancing books and creating order out of chaos.

Steven Singer

DIRECTOR OF OPERATIONS

Steven, our Director of Operations, is focused on strategy, growth, and the future of Padula Media. He has a background in the real estate industry stemming from sales to operations and management. With Padula Media, Steven will be helping our sales, marketing, and operations teams to give our clients a 5-star experience in achieving their goals.

Thomas Padula

FOUNDER & CEO

Thomas is a creative marketer and leader with determination and enthusiasm for every project and every client. He remains passionate about growing businesses by creating personalized solutions to draw traffic and build an online presence. Thomas has been recognized as one of the most influential leaders in Chester County under the age of 40.
Skip to content