In today’s world, people are glued to their screens. Phones, computers, TVs — technology in general — is our main source of information and how we connect with others. If you’re not utilizing digital marketing in your brand’s growth strategy, you’re missing your consumers where they are.
Digital marketing can be considered as any action carried out using electronic media to promote a good or service. It encompasses anything and everything from email, social media, SEO, content marketing, and more. Primarily focused on the internet, digital marketing allows you to target your ideal consumer in a way that is quantifiable, low cost, and precise.
Padula Media, located in Chester County, is well-versed in the tools and strategies required to excel at digital marketing. Our team of seasoned digital marketing professionals can help you grow your business whether you’re in the Philadelphia metro region or beyond.
If you’re looking to expand your digital marketing, consider these advantages.
Digital marketing is quantifiable and trackable
One of the most valuable parts of digital marketing is that you’ll be able to see the results of your campaign and how it performed. Whether you’re sending out an email campaign or running a digital ad, you will be able to collect metrics like views, click-through rate, engagement, and more. Aside from a paid marketing campaign, you’ll be able to discover insights and metrics from digital marketing channels like social media and blogging that are free to utilize.
By examining the metrics and results that come from digital marketing, you’ll be able to determine how effective your marketing is and if your message is resonating with the consumers you’re trying to reach. On the paid side, you’ll be able to understand how cost-effective your marketing campaigns are and identify the specific return on investment. This is quite different from traditional marketing like print advertising, where you are unable to track the results of your campaign and are left to estimate what the results actually are. This can make it difficult to attribute successes related to traditional marketing.
Digital marketing is more cost-effective
It’s no secret that marketing and advertising costs can be a large financial obligation for business owners looking to grow their business and reach new customers. Integrating digital marketing strategies into your business can be a low-cost way to reach those consumers without breaking the bank.
The first step is to identify what your business goals are and then determine what marketing channels will be the best fit for you based on the goals and your budget. For example, if you are a smaller business or have a lower budget, SEO or content marketing might be the best place to start. But if you are more established and have more money to allocate, you can look at PPC campaigns or programmatic advertising.
The great thing about digital marketing is that it can work within your individual budget parameters to reach consumers in a targeted and efficient way. By activating on a simple digital ad, you can save thousands compared to a print ad that has a broad reach and often costs more. Additionally, as you run campaigns and start to receive results, you are often able to optimize your camping to ensure you’re running a cost-effective campaign. It is much more difficult to adjust traditional marketing campaigns if you’re not receiving the results you want.
There are several free strategies to incorporate as well. Posting on social media or sending an email campaign costs next to nothing and can help you raise brand awareness or promote a service or special. Once you have built up channels that are free to run, you can supercharge those platforms by running paid campaigns to promote them, further adding to the reach and impactfulness.
Digital marketing is precise and global
Marketing on digital platforms allows you a targetted approach to reach customers based on things like their preferences or demographics. This means that customers are usually viewing or receiving marketing content that relates to them. For example, a customer could opt-in to your newsletter, showing they have an interest and desire to receive more information about your goods or service. In traditional marketing, you will likely reach a substantial amount of people who are not interested in what you are offering, and in turn, you waste money reaching them.
By utilizing digital marketing strategies, you are able to capitalize on smart algorithms or behavioral targetting to reach a specific consumer. To do this most effectively, you should spend some time developing consumer personas and segmenting your customer database to ensure you’re sending personalized recommendations and content. This will help drive the sales funnel and ultimately cuts down on your marketing costs — a win-win scenario!
While you’re able to precisely target people, you’re also able to reach people globally with digital marketing, breaking down the geographic barriers that traditional marketing has. Since the internet is a global village for the world, with the right targetting, you can reach consumers anywhere with your marketing campaigns. Alternatively, traditional marketing is often limited to a specific reach or area, minimizing your marketing potential.
The best part about digital marketing? It’s totally customizable to you, your business, and your budget. When you utilize these digital strategies you are able to market more broadly and effectively — which, in turn, allows you to understand your customer even better. Just like with any marketing strategy, the key is to remain consistent and constantly optimize your campaigns.
If you’re looking to improve your digital marketing, our team at Padula Media is able to help clients in Chester County and beyond reach their goals. We are experts at the forefront of the latest digital marketing trends and strategies that can help you grow your business. Contact us today to get started!