Branding and Design Services

Attract clients effortlessly, without saying a word.



With a powerful combination of design and strategic branding, Padula Media will guide you and your business towards your mission and achieving your brand design goals. Our experienced and talented team of savvy social media experts and creative graphic designers will work closely with your business to get you to the place you want to be.

Branding Consulting

Business cards

Marketing collateral

Brand Design

Chateau De Pietro

Cafe Gourmino

Logo design 

Alonzo Adams

Alonzo Adams personal branding

MAB sqaure

MAB Contracting and Design

Padula Engineering

iD8 Strategies

West Chester Communities that Care

wealth enhancement group



Social media design

FAQ about the Branding Process and Developing a Brand Strategy

brand design process, brand identity, brand designer, visual representation, style guide

In a crowded marketplace with millions of companies and brands, it is crucial to make sure your personal brand and product stand out on its own. Your brand strategy and visual elements give your brand’s products and company a unique and distinct visual identity and personality that ensures it sticks in the minds of your current and any potential customer base you’re trying to reach.

If you do not have a clear vision for your brand or are looking to go through the brand creation process, let Padula Media help. Our expert team of digital marketers will work to understand your company and its business goals, helping to outline what makes it unique and improve your brand perception. From the brand values to the color palette, your brand elements should stand out.

we stay on the same page and provide a step by step guide, we do a deeper dive into other logos and useful articles to create a mood board

When you think of the companies you spend money with, do they stand out to you? Can you recall the last commercial jingle that got stuck in your head? Or a really great use of color in an advertisement? These aspects of your company’s personality should resonate with customers and help you stand out from the competition.

Investing in high-quality and consistent design from a team like Padula Media can help you underline your company’s strong brand presence and credibility, making you noticeably unique from your competitors. Our team of creative graphic designers can work closely with your business to create and consistently apply your brand identity across all customer touchpoints.

From social media channels to a thorough brand style guide, you want your brand identity to capture customers’ attention, ensuring they remember you — not your competitors — when it comes time to leverage your services or product.

previous steps might include brands that create style that you want to stay tuned about

Are you thinking of going through the rebranding process? Who you work with matters deeply when you consider refreshing your brand personality. You want a partner in the process that not only understands your core values but has a shared vision of what your brand positioning should consist of.

You will want a branding agency that has extensive industry experience, great customer reviews, a full-service skill set and a deep understanding of your industry and business strategy.

When you work with Padula Media, you’ll get a deeply experienced team that understands your mission and brand design goals. We’ve helped businesses across the area develop a successful brand to fit their target audience and reach new customers.

Going through a branding project with a full-service marketing firm like Padula Media helps bring your company’s personality to life. Instead of piecemealing your branding guidelines from a freelance graphic designer or internal resources, our team can bring an outside perspective to your brand identity, ensuring you’re relaying the right message to the right audience.

From creating compelling business logos to effective marketing collaterals, we will help develop your brand essence and ensure it is clearly communicated to your current customers and potential new clients.

By using our branding services, you are guaranteed a visually consistent, authentic, and professional image for your business.

At the beginning of our branding process, we will sit down to understand the ins and outs of your business. Understanding the “why” and “who” you’re trying to reach is crucial in helping us develop all the elements that make up your brand.

Part of that initial process includes understanding who your target audience is. This is one of the essential stages of the process that will help us craft the messaging, visual elements, mood board and other visual elements that make up your brand identity.

We can help you outline exactly who your target audience is by analyzing your current customer base, your competitor’s branding and completing market research about the industry you are in. This ensures we are on the right track and creating the most effective brand identity that resonates with your customers.

Not sure where to start? Padula Media can help you identify and understand your target audience at a deeper level and then develop a new brand identity to reach them more effectively. Give us a call today to learn how we can take your business to the next level!

A “brand identity” can seem like a vague and obscure term. But, your brand identity is composed of several different components to relay your overall value proposition and company values. This includes things like:

Your brand name


Color palette


Brand voice

Brand values

When you work with our team to complete a brand identity design, we will develop all the graphics and brand assets you need to execute your new brand guidelines. That’s the benefit of working with a full-service branding agency to go through the branding design process.

So, you have completed your branding design and are ready to get it out there in the world. But how can you gauge the success of the new brand?

There are a lot of ways you can measure the success of additional elements of the branding package. Whether it is an increase in sales, positive customer reviews or better brand recognition, we’ll help you determine which metrics are most important to gauge the effectiveness of your new branding.

Your logo is not just a mark on your business card — it is one of, if not the most, identifiable visual element of your brand.

That is why creating a logo requires time, understanding and communication. Our team will work to design strategically a logo that represents your band while capturing the attention of your customers.

We will present different logo variations to you, ensuring you like the color combinations and visual direction of the logo. Once you have fully approved it, you will get the final files to use as you wish. 

Client Reviews

Ed McLoughlin
Ed McLoughlin
Padula Media is an outstanding marketing company. Steve and Nicole are my primary contacts for my social media and SEO and I can't be more pleased with the lead gemeration. I highly recommed Padula Media. Ed M.
Crystal Clean Canz
Crystal Clean Canz
Padula Media took over hosting our website this year and has done a great job of reviewing what was given to them and updating it appropriately. They are also great and communicating their knowledge of marketing, Social Media presence, SEO Optimization.
Happy to be working with the team at Padula Media. They have helped take our web presence to a whole new level. A seamless experience from start to finish.
Jon S.
Jon S.
Steve at Padula was a patient and creative guide through the process of revamping my company’s website. They did an amazing job. The Padula team is highly recommended!
Eric Suarez
Eric Suarez
Could not be happier with the results of our partnership. Professional, yet comfortable. They walked us through the entire process...
Jason Feller
Jason Feller
Thomas and his team always go above and beyond to ensure my needs are met. Not only do they respond quickly when I have requests, they are proactive in communicating when they see items that may concern our business.
John Evans
John Evans
I have worked closely with Padula Media over the course of the past three months, and have seen nothing short of stellar results. I currently use their media creation, SEO, and social media management for my training studio in Wilmington, Delaware. The team at Padula Media is professional, and communicative. The traction my company has gained both physically and virtually in the community has grown exponentially due to Padula's SEO strategies. Thanks again to the team at Padula Media.
Anika Edrei (she/her)
Anika Edrei (she/her)
Owen was a fantastic liason and videographer for a project we had-- he always communicated to us clear timelines and deadlines for his work and rushed aspects of the projects when we needed them. Highly recommend Padula Media for their professionalism and talent.
Jacob Peifer
Jacob Peifer
Padula Media was extremely efficient and professional throughout my website building process, providing copious rounds of revisions and high quality deliverables on or ahead of schedule. I highly recommend Padula Media to any business or startup requiring a new website or sales page.



Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Shannon McLaughlin


Shannon graduated from Shippensburg University with a major in Communication/ Journalism and emphasis in Public Relations. Outside of work she enjoys running, Philly sports, and spending time with friends and family.

Kyle Toomey


Kyle is our Content Creator. Photography, Videography & Drone. “Creating Content is what I love to do and to be able to do it as a career makes it all the better.” Kyle recently got married and enjoys spending his time with his wife Traveling, watching Philadelphia sports and playing Baseball/Softball.

Owen Pesnell


Owen is passionate about helping clients communicate through video. From the conception of a project all the way through to final delivery, Owen’s focus is on creating video content that is true to your brand and resonates with your target audience. Outside of work, you’ll likely find him walking the Schuylkill River Trail.



Megan is a content creator with a passion for telling stories through intentional design. She holds her bachelor’s degree in Communicative Arts, with emphasis on Public Relations, from Wisconsin Lutheran College. Throughout her career, Megan has worked with dozens of businesses to revamp their marketing materials and strengthen their social strategy. When she is not designing social media graphics and debating the use of the oxford comma, Megan is with her family and friends (and still probably drinking coffee).



Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.



Lili is an experienced SEO writer passionate about creating engaging content. When she’s not working, Lili enjoys spending time outdoors, reading books or bingeing shows, and caring for her two fur babies. An avid learner, she also works hard to stay up-to-date on the latest strategies and techniques associated with marketing and SEO.



Cameron is a writer and digital marketing expert dedicated to helping small businesses grow through valuable content and digital strategies. With years of experience, she has aided numerous businesses in expanding their reach and establishing themselves as industry leaders. A Virginia Tech graduate, Cameron has worked as a reporter for the Roanoke Times and spent seven years on Compass real estate’s marketing team, working with the nation’s top real estate agents to grow their business. She enjoys building lasting relationships with clients and using powerful content to help them achieve their goals.

Maribeth Woodford


Maribeth Woodford is a seasoned professional with a rich background in business development, franchise sales, and marketing. Her entrepreneurial journey is highlighted by her successful stint as the owner of a yoga studio for eight years, demonstrating her deep understanding of market trends and customer engagement. This experience underlines her expertise in not only running a business but also in effectively marketing it to a target audience. Her skills in marketing have been instrumental in her ability to help businesses grow, showcasing her knack for creating strategies that resonate with diverse consumer bases. Maribeth’s authenticity shines through in her marketing approach, allowing her to connect with customers and clients on a genuine level. In her personal life, Maribeth is a dedicated mother to two college-aged children and enjoys the lively company of her GoldenDoodle, Munson. Her love for travel and yoga is a reflection of her dynamic personality and continuous quest for knowledge. Overall, Maribeth Woodford’s blend of professional acumen in business development, marketing, and franchise sales, combined with her passions, paints the picture of a well-rounded, driven, and compassionate individual.



A former biologist, Laura first picked up a camera to photograph the microscopic world of insects. She now enjoys all genres of photography including real estate, events, portraits, and her favorite: family documentary. When she’s not behind the lens Laura can be found with her husband and their five kids camping at the beach or off on some other (mis)adventure.



Maddy is a strategic storytelling expert with a diverse background in digital marketing, videography, and graphic design. She received her B.S. in Interactive Digital Media with minors in Graphic Arts and Film Studies from Immaculata University. Outside of building brands, Maddy is also a trained dancer and teacher, Ben & Jerry’s addict, and dog lover.

Nicole Kavetski

Senior Marketing Manager

Nicole received her B.S. in Criminal Justice with a minor in Psychology from West Chester University and has made her way into the Digital Marketing field as Padula Media’s Senior Marketing Manager. Outside of work, she likes to travel, cook, and attend concerts with her friends.



Sachin is a highly skilled full-stack developer. He completed his graduation in website development.

After completing his studies, He started his professional journey as a web developer and worked in an IT organization for three years.

Apart from his professional endeavours, He is also a fitness enthusiast and likes to spend his free time in the gym.

Kari Schneider


Kari is a longtime entrepreneur and networker. She has a 25+ year background in sales and marketing in the telecommunications industry, real estate, solar and business consulting. She loves balancing books and creating order out of chaos.

Steven Singer


Steven, our Director of Operations, is focused on strategy, growth, and the future of Padula Media. He has a background in the real estate industry stemming from sales to operations and management. With Padula Media, Steven will be helping our sales, marketing, and operations teams to give our clients a 5-star experience in achieving their goals.

Thomas Padula


Thomas is a creative marketer and leader with determination and enthusiasm for every project and every client. He remains passionate about growing businesses by creating personalized solutions to draw traffic and build an online presence. Thomas has been recognized as one of the most influential leaders in Chester County under the age of 40.
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