You have probably seen something like this before: “Click here to find the best SEO services in Philadelphia.”
It’s one of the many strategies in digital marketing. Shortly, you’ll learn what it is and how to use it properly.
What Is Anchor Text?
The text you saw earlier is called anchor text. It is the clickable text in a hyperlink. Usually, it appears in a different color from the surrounding text underlined.
When you click it, it will take you to another webpage.
It is an important digital marketing strategy because it informs search engines about the topic of the linked website.
When search engines crawl a web page, anchor text is one of the things analyzed to determine the context and relevance of the linked page.
This data is then utilized to help in the ranking of the linked page in search engine results pages (SERPs).
Therefore, digital marketers need to know how to utilize it properly.
Anchor Text Ratio
In link-building, anchor text ratio refers to the distribution of different types of anchor text used in links pointing to a website.
Although the optimal ratio for SEO is debatable, some experts recommend a ratio of 50% URL/Brand anchors, 25% topic anchors, and 15% miscellaneous anchors.
If applicable, 10% of the anchor text can be longtail or keyword anchors.
You can consult a digital marketing company if you want a more exact calculation.
Anchor Text Keyword Density
Anchor text keyword density is the frequency of a specific term or phrase that appears in the anchor text of backlinks.
It measures how frequently a given term or phrase connects to a specific page. Again, to make sure about this, you can consult a digital marketing firm or an SEO company.
The Importance of Anchor Text Variations for Search Engines
Anchor text is a factor that search engines evaluate when determining how relevant and authoritative a webpage is.
Therefore, to avoid over-optimization and spamming, it is critical to not use the same anchor text repeatedly and make it as natural as possible.
Otherwise, it may count as an attempt to manipulate the search engines.
Tips and Tricks to Maximize Your SEO Strategy with Anchor Text
Follow these tips to maximize your digital marketing strategies:
Use Different Words or Phrases
If your website sells wooden furniture, for example, instead of just using the exact phrase “wooden furniture” as the anchor text, using phrases such as “best wooden furniture” or “affordable wooden furniture” can help target a more specific audience and increase the relevance of the anchor text.
Mix in Longtail Keywords with Exact Match Anchor Text
Let’s say you have a blog post about “best running shoes for women.” Instead of using the exact anchor text “running shoes for women,” you could use longtail keyword variations such as “best women’s running shoes for flat feet” or “top-rated running shoes for women with wide feet.”
Use Search Engine Optimization Tools from SEO Companies to Help You
SEO tools display a list of all links heading back to the website, as well as the anchor text connected with them.
Alternatively, you can also use the help of digital marketing services or search engine optimization services.
How Digital Marketing Agencies Will Help You Optimizing Anchor Text
A digital marketing team will help you find the best digital marketing solutions. They can help with your web development, anchor text diversity, and apply a proper marketing strategy suitable for your business.
If you have difficulty establishing external anchor text, our digital marketing experts can help with that.