Choosing the Right Philadelphia SEO Expert: Factors to Consider

digital marketers

If you’re looking to choose a Philadelphia SEO company that is perfect for your brand then you’re on the right page. And of course, I’d assume you already know why a local SEO company is best for your local business. Here are some factors you should consider when choosing the best SEO agency in Philadelphia PA;

1. Competence and Proven Experience

One thing you can not substitute for any reason when choosing an SEO brand is competence. An SEO brand that doesn’t know what they are doing will only make you lose money, time, and SEO efforts, which you can’t afford for your business.

Therefore, you must consider the skills and expertise of any SEO team you want to work with. Testimonials, feedback, and reviews about a prospective Philadelphia SEO company will come in handy when choosing. The top SEO companies have a track record that can prove to you that your business will get search engine rankings.

2. In-depth Knowledge of Local SEO

This may sound silly, but effective SEO strategies are not just enough to get your business online. For your business to get higher search rankings, it has to appeal to your target audience.

Knowing how to utilize local searches will ensure that you’re not doing a wild-goose chase but answering the immediate needs of the locals in Philadelphia PA. You should understand that if your audience is constantly searching for businesses in Philadelphia PA but your site is not optimized with the relevant keywords, you will lose organic traffic.

Your digital marketing agency can leverage tools like Google Keyword Planner for content marketing and social media management, and Google Analytics for SEO audits to put your business on search engines.

search engine optimization, search engine

3. Openness to Effective Communication

Aside from just the technical and expert points about the best Philadelphia SEO services for your business, you must strongly consider an SEO agency that will listen to you. Now, this doesn’t mean that you would impress your thoughts and ideas on them and try to control their work. It simply means that they should be willing to listen to your business needs in order to capture the goals of your business and represent them appropriately.

As the saying goes, “different strokes for different folks,” and search engine optimization is no joke. As much as even the best SEO company may have a great deal of experience and expertise, it is important for the individual needs of small businesses to be acknowledged and taken into account.

4. Can they Offer Digital Marketing Services?

You may also want to find out if the company you choose for SEO services offers digital marketing solutions as well. This is necessary because search engine optimization is just one aspect of digital marketing strategies that can give your business organic search rankings. Other strategies used by a digital marketing agency include;

  • Paid advertising with tools like Google Ads
  • Link building
  • Content marketing services
  • Search engine marketing strategy
  • Web development
  • Social media marketing
  • Technical SEO audits
  • Paid search and more.

A digital marketing team can easily put all these services together to place local businesses on search engines.

5. Knowledge of Technical SEO Strategy

Your SEO campaign will not be complete without an integral part of digital marketing. Search engine optimization services exceed the bounds of on-page SEO (keyword rankings, keyword optimization, title tags, and lots more) and off-page SEO services. You must understand that they are all as important as the technical aspect as well. Combined together, they are powerful enough to increase your website traffic on Google’s search results and other search engines.

This being said, while choosing an SEO Philadelphia agency, you have to ask if they can manage the technical requirements for your local SEO success. Surely, you may require web development services, maintenance of your site, issues like broken links, and SEO audits. Your SEO consultants should also be able to enhance the speed of your website and help you with mobile optimization.

Search Engine Optimization (SEO) Strategies No One Talks About

There are some search engine optimization strategies that digital marketing experts believe are not well talked about. These strategies are equally as important to rank your business on search engine results pages and should not be ignored. Here are the search engine optimization strategies that you should check out;

1. Optimizing Images

Using images on your website is one of the SEO best practices that is not talked about so often. However, as much as you have to use images, ensure that you use images with high quality. This will improve your rank on any search engine.

2. Voice Search Optimization

Think about how easy it is for people to search for information these days just by calling on Siri, Alexa, or “Hello Google.” You should consider making your content easy to find on voice searches and gain more traffic.

voice search

3. Rich Snippets

Before anyone clicks on your website while searching what do they see? That is the snippet. Would you click on your own website if you searched for a topic and did not see anything captivating on the search results page? I do not think so. Improve the quality of your snippets and get more clicks. However, you should note that, aside from the meta descriptions that you write, search engines can generate snippets from your webpage.

4. Internal Linking

You may have heard about link-building services before. Adding links to your website content to your posts on your website or social media will be of great advantage to your business.

5. User-Generated Content (UGC)

This has proven to be a successful SEO strategy that will go a long way to support your search engine optimization efforts and will increase your business’ visibility. It is simply the content of reviews and testimonials from your customers. It can take the form of videos, texts, and images. Hearing the good feedback and reviews from previous customers will encourage new or potential customers to patronize your business. This strategy is inarguably an effective one.

hands, ipad, tablet

Final Word

Regardless of which business industry you are in, search engine optimization is guaranteed to add to your digital marketing success. In addition to your pre-existing social media marketing, you will have a greater advantage in the local market and possibly globally.

 

Ethan

WRITER

Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Shannon McLaughlin

MARKETING COORDINATOR

Shannon graduated from Shippensburg University with a major in Communication/ Journalism and emphasis in Public Relations. Outside of work she enjoys running, Philly sports, and spending time with friends and family.

Kyle Toomey

PHOTOGRAPHER

Kyle is our Content Creator. Photography, Videography & Drone. “Creating Content is what I love to do and to be able to do it as a career makes it all the better.” Kyle recently got married and enjoys spending his time with his wife Traveling, watching Philadelphia sports and playing Baseball/Softball.

Owen Pesnell

VIDEOGRAPHER

Owen is passionate about helping clients communicate through video. From the conception of a project all the way through to final delivery, Owen’s focus is on creating video content that is true to your brand and resonates with your target audience. Outside of work, you’ll likely find him walking the Schuylkill River Trail.

Megan

CONTENT CREATOR

Megan is a content creator with a passion for telling stories through intentional design. She holds her bachelor’s degree in Communicative Arts, with emphasis on Public Relations, from Wisconsin Lutheran College. Throughout her career, Megan has worked with dozens of businesses to revamp their marketing materials and strengthen their social strategy. When she is not designing social media graphics and debating the use of the oxford comma, Megan is with her family and friends (and still probably drinking coffee).

Ethan

WRITER

Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Lili

WRITER

Lili is an experienced SEO writer passionate about creating engaging content. When she’s not working, Lili enjoys spending time outdoors, reading books or bingeing shows, and caring for her two fur babies. An avid learner, she also works hard to stay up-to-date on the latest strategies and techniques associated with marketing and SEO.

Cameron

LEAD WRITER

Cameron is a writer and digital marketing expert dedicated to helping small businesses grow through valuable content and digital strategies. With years of experience, she has aided numerous businesses in expanding their reach and establishing themselves as industry leaders. A Virginia Tech graduate, Cameron has worked as a reporter for the Roanoke Times and spent seven years on Compass real estate’s marketing team, working with the nation’s top real estate agents to grow their business. She enjoys building lasting relationships with clients and using powerful content to help them achieve their goals.

Maribeth Woodford

MARKET DEVELOPMENT MANAGER

Maribeth Woodford is a seasoned professional with a rich background in business development, franchise sales, and marketing. Her entrepreneurial journey is highlighted by her successful stint as the owner of a yoga studio for eight years, demonstrating her deep understanding of market trends and customer engagement. This experience underlines her expertise in not only running a business but also in effectively marketing it to a target audience. Her skills in marketing have been instrumental in her ability to help businesses grow, showcasing her knack for creating strategies that resonate with diverse consumer bases. Maribeth’s authenticity shines through in her marketing approach, allowing her to connect with customers and clients on a genuine level. In her personal life, Maribeth is a dedicated mother to two college-aged children and enjoys the lively company of her GoldenDoodle, Munson. Her love for travel and yoga is a reflection of her dynamic personality and continuous quest for knowledge. Overall, Maribeth Woodford’s blend of professional acumen in business development, marketing, and franchise sales, combined with her passions, paints the picture of a well-rounded, driven, and compassionate individual.

Laura

PHOTOGRAPHER

A former biologist, Laura first picked up a camera to photograph the microscopic world of insects. She now enjoys all genres of photography including real estate, events, portraits, and her favorite: family documentary. When she’s not behind the lens Laura can be found with her husband and their five kids camping at the beach or off on some other (mis)adventure.

Maddy

BRANDING AND DESIGN

Maddy is a strategic storytelling expert with a diverse background in digital marketing, videography, and graphic design. She received her B.S. in Interactive Digital Media with minors in Graphic Arts and Film Studies from Immaculata University. Outside of building brands, Maddy is also a trained dancer and teacher, Ben & Jerry’s addict, and dog lover.

Nicole Kavetski

Senior Marketing Manager

Nicole received her B.S. in Criminal Justice with a minor in Psychology from West Chester University and has made her way into the Digital Marketing field as Padula Media’s Senior Marketing Manager. Outside of work, she likes to travel, cook, and attend concerts with her friends.

Sachin

FULL-STACK DEVELOPER

Sachin is a highly skilled full-stack developer. He completed his graduation in website development.

After completing his studies, He started his professional journey as a web developer and worked in an IT organization for three years.

Apart from his professional endeavours, He is also a fitness enthusiast and likes to spend his free time in the gym.

Kari Schneider

EXECUTIVE ASSISTANT & FINANCE

Kari is a longtime entrepreneur and networker. She has a 25+ year background in sales and marketing in the telecommunications industry, real estate, solar and business consulting. She loves balancing books and creating order out of chaos.

Steven Singer

DIRECTOR OF OPERATIONS

Steven, our Director of Operations, is focused on strategy, growth, and the future of Padula Media. He has a background in the real estate industry stemming from sales to operations and management. With Padula Media, Steven will be helping our sales, marketing, and operations teams to give our clients a 5-star experience in achieving their goals.

Thomas Padula

FOUNDER & CEO

Thomas is a creative marketer and leader with determination and enthusiasm for every project and every client. He remains passionate about growing businesses by creating personalized solutions to draw traffic and build an online presence. Thomas has been recognized as one of the most influential leaders in Chester County under the age of 40.
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