Choosing the Right Philadelphia SEO Expert: Factors to Consider

digital marketers

If you’re looking to choose a Philadelphia SEO company that is perfect for your brand then you’re on the right page. And of course, I’d assume you already know why a local SEO company is best for your local business. Here are some factors you should consider when choosing the best SEO agency in Philadelphia PA;

1. Competence and Proven Experience

One thing you can not substitute for any reason when choosing an SEO brand is competence. An SEO brand that doesn’t know what they are doing will only make you lose money, time, and SEO efforts, which you can’t afford for your business.

Therefore, you must consider the skills and expertise of any SEO team you want to work with. Testimonials, feedback, and reviews about a prospective Philadelphia SEO company will come in handy when choosing. The top SEO companies have a track record that can prove to you that your business will get search engine rankings.

2. In-depth Knowledge of Local SEO

This may sound silly, but effective SEO strategies are not just enough to get your business online. For your business to get higher search rankings, it has to appeal to your target audience.

Knowing how to utilize local searches will ensure that you’re not doing a wild-goose chase but answering the immediate needs of the locals in Philadelphia PA. You should understand that if your audience is constantly searching for businesses in Philadelphia PA but your site is not optimized with the relevant keywords, you will lose organic traffic.

Your digital marketing agency can leverage tools like Google Keyword Planner for content marketing and social media management, and Google Analytics for SEO audits to put your business on search engines.

search engine optimization, search engine

3. Openness to Effective Communication

Aside from just the technical and expert points about the best Philadelphia SEO services for your business, you must strongly consider an SEO agency that will listen to you. Now, this doesn’t mean that you would impress your thoughts and ideas on them and try to control their work. It simply means that they should be willing to listen to your business needs in order to capture the goals of your business and represent them appropriately.

As the saying goes, “different strokes for different folks,” and search engine optimization is no joke. As much as even the best SEO company may have a great deal of experience and expertise, it is important for the individual needs of small businesses to be acknowledged and taken into account.

4. Can they Offer Digital Marketing Services?

You may also want to find out if the company you choose for SEO services offers digital marketing solutions as well. This is necessary because search engine optimization is just one aspect of digital marketing strategies that can give your business organic search rankings. Other strategies used by a digital marketing agency include;

  • Paid advertising with tools like Google Ads
  • Link building
  • Content marketing services
  • Search engine marketing strategy
  • Web development
  • Social media marketing
  • Technical SEO audits
  • Paid search and more.

A digital marketing team can easily put all these services together to place local businesses on search engines.

5. Knowledge of Technical SEO Strategy

Your SEO campaign will not be complete without an integral part of digital marketing. Search engine optimization services exceed the bounds of on-page SEO (keyword rankings, keyword optimization, title tags, and lots more) and off-page SEO services. You must understand that they are all as important as the technical aspect as well. Combined together, they are powerful enough to increase your website traffic on Google’s search results and other search engines.

This being said, while choosing an SEO Philadelphia agency, you have to ask if they can manage the technical requirements for your local SEO success. Surely, you may require web development services, maintenance of your site, issues like broken links, and SEO audits. Your SEO consultants should also be able to enhance the speed of your website and help you with mobile optimization.

Search Engine Optimization (SEO) Strategies No One Talks About

There are some search engine optimization strategies that digital marketing experts believe are not well talked about. These strategies are equally as important to rank your business on search engine results pages and should not be ignored. Here are the search engine optimization strategies that you should check out;

1. Optimizing Images

Using images on your website is one of the SEO best practices that is not talked about so often. However, as much as you have to use images, ensure that you use images with high quality. This will improve your rank on any search engine.

2. Voice Search Optimization

Think about how easy it is for people to search for information these days just by calling on Siri, Alexa, or “Hello Google.” You should consider making your content easy to find on voice searches and gain more traffic.

voice search

3. Rich Snippets

Before anyone clicks on your website while searching what do they see? That is the snippet. Would you click on your own website if you searched for a topic and did not see anything captivating on the search results page? I do not think so. Improve the quality of your snippets and get more clicks. However, you should note that, aside from the meta descriptions that you write, search engines can generate snippets from your webpage.

4. Internal Linking

You may have heard about link-building services before. Adding links to your website content to your posts on your website or social media will be of great advantage to your business.

5. User-Generated Content (UGC)

This has proven to be a successful SEO strategy that will go a long way to support your search engine optimization efforts and will increase your business’ visibility. It is simply the content of reviews and testimonials from your customers. It can take the form of videos, texts, and images. Hearing the good feedback and reviews from previous customers will encourage new or potential customers to patronize your business. This strategy is inarguably an effective one.

hands, ipad, tablet

Final Word

Regardless of which business industry you are in, search engine optimization is guaranteed to add to your digital marketing success. In addition to your pre-existing social media marketing, you will have a greater advantage in the local market and possibly globally.