The creation of a success story with online marketing lies in your web design. Web design services form the foundation of a visually attractive and functional website. At this stage, the structure (no matter how complex) is implemented with clear pictures of how the site would look and feel for the users.
You will be a step closer to finding the best man for the job when you understand what is expected of your web designer.
Roles of a web designer
The roles and responsibilities of a web designer are as follows;
Visual design and layout of web design
The overall outlook and feel of websites are the creative masterminds of web designers. How the website looks, arranges, and feels are the responsibilities of a web designer. A brand’s website typically represents a brand and its style.
Web design covers a great percentage of the branding of an organization and the brains you leave behind your website design holds the fate of your brand image. Your site’s visual design and layout encompass how content, images, typography, and many more are organized.
The role of your web designer is to create a website design that is aesthetically pleasing while retaining the core values and essence of your brand.
Typography
Many elements come together to make a perfect fit and add functionality to websites. One of these elements is typography. Typography is simply the font used on a website. It may not seem like a big deal at first until you see the big picture in the overall setting of a site.
The font type and size on sites matter a lot given that it conveys the message about what the site is all about. Where images, graphics, and videos fall short, words make up for them nicely.
Font type and size are essential in web design for the purpose of legibility and clarity. When your audience finds it hard to make out the words on your website (and as easily and fast as possible), they quickly skip through or exit.
This holds a high risk as it increases the bounce rate on your site which is not in your favor in terms of ranking on search engines. Web designers choose the font type and size used for the pages of websites.
Selection of colors
While your brand may have a color palette that is used for all brand-related design, the web designer you hire for your web design will have the responsibility of choosing corresponding colors to make it beautiful and in tandem. How terrifying it would be to see a color carnival on your website.
Some colors appeal to the senses and emotions of users and understanding these things and how they work is one of the ways a professional website designer helps you achieve your goals.
Responsive design
Websites function better when they are responsive to screens and devices of all kinds. Desktop browsers are the safer routes to access any website. However, times have changed and most users access the internet on their mobile devices. Without a responsive design, the web development process will go on without a provision for other screen sizes.
This poses a big danger for businesses that hope to achieve great fits through search engine optimization. SEO services and other digital marketing services using a website will be hindered.
If you must reach your target audience against all odds, having a responsive website is the ultimate. And how can you get one? Hire a freelance web designer from our web design agency today.
UI/UX design and web development
As a business, who are all your services for? Surely, your potential customers. The concept of UI/UX design is about creating websites that resonate with the users and are still unique to your business. This principle can be discussed in two distinct aspects – user interface (UI) and user experience (UX) yet work in tandem to give the best outcome.
- UI design: This element of web design service deals with the interactive elements of the website. Based on the purpose of the website, whether for business and marketing or for education, this aspect of web design is invested in interacting with the users. These features include call-to-action buttons, forms, icons, and many more.
- UX design: The overall journey and experience of the users and customers on a website is captured in this web design service.
Collaboration with developers
After all, has been done with regard to web design, professional web designers have to collaborate with web developers to ensure that the web development process goes effortlessly. This collaboration will ensure the smooth development of a website using the web design to achieve the goals represented in the design.
Creating a professional website for your business will require the service of developers who will replicate the web design created by the designer. More so, web designers may need to know the basics of web development and how concepts like the content management system (CMS) can help to create a standard and functional site.
The web development process requires the expertise of front-end developers (for the client side) and back-end developers (for the server side) who use programming languages to create custom websites with marketing materials. Also, they handle the domain and hosting of websites to ensure that they are visible on the internet.
The collaboration of web designers and developers is one that is very profitable for smooth web development and subsequent launch.
Final Word – Web Design The Woodlands
The responsibilities of a web designer are crucial for the execution of a web development project. Its intensity and importance cannot be easily wavered or shouldered by just anyone, hence the need for a professional team.
Here at Padula Media, we offer web design, development, and other unique online marketing services for any industry. With innovative ideas, technologies, and specialized software, we create user-friendly websites that make a difference.