There are stories everywhere. The ones that are told consciously and the ones we make ourselves. You may call it the universe or whatnot but the juice is, there are stories all around us. And especially in our modern world of technology where information is all in our faces, getting the wrong gist is inevitable.
When it comes to your business, you have to take charge and own your brand story. This would reduce the risks of misconceptions and misrepresentations. Here is how web design companies like ours change the narratives with compelling stories.
Web Design Storytelling Elements
Websites are a powerful outlet to reach target customers. Most times they are the signatures of businesses online. In fact, websites are tools in many good ways.
First, the web design itself serves as the branding of a business. In other words, everything that the business represents and identifies is captured in the web design. This simply means that a web designer in Fort Lauderdale tells the brand story in the design of the website.
Here are a few storytelling elements for a good St Augustine web design;
Interactive elements
The technique of interactive element is one way that a web designer tells engaging stories about a brand on a website. The use of interactive elements is one of the techniques that web design companies adopt to tell stories that not just engage users but also shape their perception of brands.
The following are some interactive elements used by St Augustine web design companies;
- Clickable buttons: This feature enables users to conveniently switch between pages, sections, and other websites different from the one they are currently exploring. Clickable buttons are buttons on the site but this time, with links embedded into them to redirect users to other aspects of the web. Notably, clickable buttons may lead users out of your website completely. However, there is also an option for them to just open the link in a new tab without existing on the current page.
- Animation: This is used to engage users while they are interacting with the website. It provides feedback to users through cursor movement, clicks, and more.
- Quizzes and polls: Quizzes and polls are mainly helpful to gather information and customers’ preferences. Now, it doesn’t just keep the users engaged but is a useful tool for data collation.
- Forms: This is another interactive feature that works for data collation. Here, users fill out information and details that are helpful for the business. This may be embedded in links or pop-ups. An example is getting the consumers to join the business mailing list.
- Carousels: These are in the form of slides and transitioning graphics. They basically spice things up and bring perspective to the experience of the consumers.
Navigation
Navigation in itself may not tell a story, however, it serves as a compass to engage and lead users through the story on the site.
When users have a sense of direction from the navigation element, they have a better experience which increases their time on your web page. The tool of navigation helps your users enjoy the branding and story.
Graphic design
This is art itself. Using different design elements, a web design team creates masterpieces in the form of graphics to engage the audience. These designs need to be of high quality in order to have a much-expected effect on the clients.
A good graphic design captures a message about a brand that is conveyed in a quick yet systematic manner.
Color palette
The meanings and sensations that come with colors are more than meets the eye. Colors add to the creative feel of a design but more than that, they bear some psychological consequences. For instance, colors like blue are closely associated with warmth and calmness, and green with nature and growth.
While branding and designing websites for businesses, a web design agency in Fort Lauderdale must consider the colors carefully and the effects they would have on potential customers. If the colors are too harsh and loud, they may be a complete turnoff and send them off.
More so, as it has been established already, colors have meanings and effects beyond what we see. The color palette that your brand and web design team in Fort Lauderdale settles with tells a story.
Impact of St Augustine Web Design on Digital Marketing
Search engine optimization
Web design in Augustine FL impacts search engine optimization services immensely. When an experienced team designs a website, they include features that enable successful digital marketing and search engine optimization.
Features like mobile optimization, page load time, and all the other features that make a website engaging boost the experience of users which in turn increases traffic.
After web developers create a website using the design, a digital marketing agency goes on to implement SEO services necessary to drive traffic and increase sales for a business in Fort Lauderdale. Some of these SEO services include content creation using targeted keywords, optimization, and more.
Social media marketing & Social media management services
As separate as social media marketing may seem in terms of digital marketing, it cannot be detached from web design services. A marketing agency in Fort Lauderdale collaborates with every team for the proper management of all digital marketing services. This is good for the businesses in the area as the joint effort would attract more customers and increase conversion rates.
Social media marketing is connected to web design in that, they (web designs) include integrations that connect people to the social media platforms of a business. This makes social media management a lot easier given that they can get more business from the website.
From another perspective, advertising and social media marketing may lead right back to the website. Social media marketing agencies adopt this method whether or not they are connected to web design or development companies.
Email marketing
Pop-ups and forms that promote and encourage email sign-ups are included in website designs to ensure continuity in the relationship with brands and their followers. Personalized messaging through email marketing is one of the tools used to achieve marketing success.
Regardless of the market or industry, a marketing company ensures conversions for its clients through emails.
Final Word from Social Media Marketing Agencies
You can create a custom web design that answers the specific needs of your company with our digital marketing agency in Fort Lauderdale.
We can handle the management of all digital marketing services from web design to its development, advertising, social media management services, and overall public relations. Our custom-made strategy shines a light on the uniqueness of your brand and uses it to your advantage.
Contact our agency today for further discussion on ideas that can change the narratives of your business.