Back in the day, the only avenues available to businesses looking for ways to attract more customers were newspapers, mail, radio, and television. However, technology has changed the business landscape and ad agencies in Philadelphia have responded well.
Hiring advertising agencies to help achieve a company’s goals has become a norm among Philadelphia businesses.
However, there are many types of advertising agencies to choose from. In this article, we will look at six types of ad agencies to consider for your marketing campaign strategies.
What Is an Advertising Agency?
The definition of an advertising agency seems to change each day as technology advances. In simple terms, an advertising agency is a business that works to assist its clients with marketing solutions designed to boost sales, brand recognition, etc.
With so many different types of businesses out there, and such a wide range of platforms available, it is no wonder that full-service ad agencies are being replaced by niche-specific agencies designed to connect with a specific audience.
Six Types of Advertising Agencies Found in Philadelphia
The first step to developing an effective advertising strategy is to find the right ad agency to partner with. Here are six types of ad agencies in Philadelphia to choose from:
1. Full-service Advertising Agency
As the name implies, a full-service agency aims to provide a comprehensive marketing solution for its clients by covering all advertising services under one roof.
Unlike the specialized agencies we see today, when you hire a full-service advertising agency, you get a wide range of services, such as:
- Public relations
- Media planning
- Optimization of specific industry websites
- Multi-channel campaigns
- Print advertisements
- Web design
- Direct mail
- Many other services provided by full-service agencies
2. Digital Advertising Agency
As we experience the Technological Age, digital advertising agencies are all that businesses are talking about these days. Digital ad agencies focus on designing marketing strategies for digital marketing platforms.
These digital marketing agencies also handle a wide range of services, such as:
- Content marketing
- Email marketing
- Ads for mobile phones
- Personal messages
- Web development
- Ad optimizers
- Social media management
- Search engine optimization
3. Social Media Marketing Agencies
It seems that every day you hear about a new social media platform that has gained gathered a huge online community.
If you want your business to have access to this particular target audience, you will need a creative team that understands social media users, which is where social media advertising agencies come in.
4. Traditional Marketing Agencies
Traditional marketing agencies focus on old-fashioned technologies, such as radio, television, and newspapers. As the world continues to evolve, hiring a traditional ad agency is no longer a viable option.
5. Media Buying Agencies
A media buying agency focuses on placing ad campaigns in optimal locations that will achieve the best results. They will suggest a time frame and budget that needs to be set aside for each campaign.
6. Creative Boutiques
If you’re looking for specialized creative design services, you need to hire a creative boutique agency. These are graphic designers that work with companies that want to monitor and place their ad campaigns but do not have the creative team to do so.
The Right Ad Agencies Are Key Elements of Search Engine Optimization
If you are trying to stay one step ahead of your competitors in Philadelphia, hiring the right advertising agencies for your needs is the key. Consider the six types of agencies in this article and go for one that is best suited to your business.