Why they came to us: Keeping up with the fast-changing social media best practices is difficult. Chick-fil-A Oxford Valley Road had regular content on their social channels, but they wanted to outsource social media marketing to help drive engagement and save time. They came to Padula Media looking for a strategic partner to help with social media video content that could emphasize their community-focused mission without sacrificing their brand.
What we did to help: Immediately, Padula Media got to work on a video marketing plan to increase engagement with their local community by conducting regular video shoots in their restaurant location intended to resonate with brand loyalists local to the area. With our expertise in local video production, we were able to help double the engagement on the Chick-fil-A Oxford Valley Road social channels.
Chick-fil-A Oxford Valley Road trusted that we’re up to date on the latest strategies and trends, helping them grow their business and improve their brand in the process.
Over 125K reached on Facebook in 90 days
Increase in Instagram reach by 45%
Over 200% increase in Facebook page visits
2x engagement compared to competing restaurants