Home remodeling services are usually a big deal for the clients and why shouldn’t they? The home is where a family is created along with lifelong memories. The way it is built lives with the family for the rest of their lives and it matters a great deal.
A general contractor marketing plan is the best way to position yourself for a lifetime journey with your target audience. Your marketing efforts are proof of diligence and extra care to get it right with your customers.
One outstanding strategy out of the many Internet marketing strategies is email marketing. With this contractor marketing strategy, you can nurture your leads and drive conversions that help your business grow.
Email Marketing Tactics for Digital Marketing for Home Remodeling Contractors
Get on your email marketing A-game with these simple strategies and enjoy the best results.
Bull’s Eye Marketing
The best marketing strategies have a central storyline. This means that they are all aligned with one voice. The goals and messaging of a brand are carefully passed on using these strategies.
The email marketing strategy is no different. An email marketing campaign maintains the overall messaging of the brand in question and for you, that’s the unique messaging of your home remodeling business.
Taking it a step further, you’ll find that beyond just marketing a precise brand message, you can market a very specific remodeling service at a time.
In other words, you can target a specific audience from your mailing list for definite messages unique to them. Email marketing allows you to categorize your target audience and client base based on shared factors and relate with them likewise.
As a result, you don’t lose any set of prospective clients in the crowd. Instead of overloading your potential customers with all sorts of content that is not useful to them, you can engage them with valuable content just for them.
Useful content for your potential customers may be lost if they also get content that is unuseful to them. This can move them to unsubscribe from your mailing list or just not engage with your marketing campaigns.
You kill two birds with one stone using this strategy. First, you reach all your potential customers leaving no one behind and second, you actually reach them spot-on. When your contractor marketing strategy is right on point using segmentation and personalization, your success rate is high.
Optimized landing pages
An email marketing campaign isn’t complete without a landing page. This may be a singular page on your website or a separately designed landing page. However, ensure that the landing pages from your marketing campaigns are well-optimized.
The simple implication of this is that your prospective customers have little or no stress accessing your landing page. It should be user-friendly, useful, and intuitive. Every landing page you create for your contractor marketing services should be able to convey everything you want to communicate with it.
The information and design should be equally clear and your potential customers should know the next things to do on the go.
How to optimize your landing pages to convert
Here are simple but profound steps on how to optimize your contractor marketing landing pages for better results;
Quality visuals only
Never settle for less. Whether it’s your copy, the design, or the graphics for the landing page, never settle for quality. You have one shot to not just nurture your leads and retain your audience but to make them convert, don’t blow it with poor quality.
Your pictures, designs, and even the copy itself should hold much quality and value. Your online reputation and brand identity are also on the line. Settling in quality may cause you to lose an audience who loses trust in the credibility of your home improvement brand.
Use catchy headline
The first thing your audience sees when they open your landing page can determine whether they stay on or not. What will be the reaction of your potential customers when they open your landing page? Disappointed? Fulfilled? Indifferent?
Make it clear and straight to the point. Summarize the point of the landing page and include the value you have to offer before you go into your marketing campaign fully. If you do not get your headline right, you may lose your audience immediately.
Simplify the form fields
Less is more – this is not a cliche but a simple secret to optimizing your landing page. Forget everything you’ve heard about designs in the past and embrace the new trend. Keep it simple and classy. Yes, you can have both at the same time.
Nobody wants to spend so much time on one task, especially not your busy client base. Minimize the number of fields for them to fill and only ask for important details that would make conversion a success.
Craft an irresistible copy
This is where the major work lies. All you have to say to your existing and new customers about your campaign is here. And mind you, it’s just a page. The secret to overall success with your copies is to make them compelling.
Capture all the information and value propositions that should make your audience buy into your offer. Again, keep it simple – with your words now. It is a marketing campaign, not a dissertation.
Leverage online reviews
What your previous clients have to say about your home remodeling services is a great source of content. It is a validation and mark of approval that encourages prospective clients to dive. Most times, it’s a leap of faith, no one wants a broken bone.
Encourage customers to give positive reviews about your services and include them on your landing page. Endorsements like this from your clients and influencers take your digital marketing efforts to the next level.
Optimize for mobile devices
Chances are, you’re reading this blog post with your mobile phone in one hand and your coffee in another. Probably not with coffee. Nonetheless, whether you’re using your mobile device right now or not, you’ve definitely accessed the internet with it in the last 24 hours.
A backing study shows that more Internet users access the Internet with their mobile devices. Maybe not always but surely and you can bet that your potential clients are in this lot.
Make accessing your landing page easy for your clients and your home improvement business. Optimize your landing page to respond fully to mobile devices as it would desktops.
Clearly state your value proposition
What are you offering at the moment? Don’t make your audience second guess your offers and get disappointed when they are wrong. Spell out your value propositions to the letter in a way that they cannot be missed or mistaken.
Automated marketing
Marketing is a world of its own, little wonder it’s branched out into industry. The cumulative task of digital marketing is endless and must be consistent to drive desired results. How do you achieve more with fewer hands and more work?
The technology of automation has made it easy for digital marketing campaigns to reach their full potential. With automation, you can keep the work flowing even when you’re not readily available to attend to everything and every one carefully.
More so, while your customer base is growing, you can keep up with all of them without missing a detail. Tasks like welcoming new subscribers are readily covered with an automation system.
You can also schedule email campaigns beforehand, organize your tasks, and stay consistent with your contractor marketing services.
Valuable content
Online marketing strategies generally ride on the waves of quality content – useful, impactful, and relevant to the audience. For your home contracting business, content relating to home improvement is of high impact.
Above all else, video content is the content form that you should take the most advantage of. However, the priority for your email marketing campaigns is not videos but well-written copies.
Whichever form you choose, ensure that your content is of high relevance to your audience. It may take an educational or informative shape. However, your email content should be relevant to your customer base.
Most importantly, engage your audience with your content. Emotion-provoking content will always have more impact than a conventional one.
Get your audience to be stuck on your home improvement brand with the content you feed them. If it’s irresistible, you’ve already won them over. Use quizzes, polls, and the like to interact with them so it goes both ways.
Call to action
A beautiful copy and action-provoking content, so what next? When you’ve got your customer’s adrenaline pumping, you also need to have an outlet for them.
The entirety of your campaign’s purpose will be wasted if you do not have a clear next step for your audience. Outline in very clear terms what you expect of them in your email campaigns.
For example, you’ve talked about everything you want them to know- the next big deal on home improvement, the discounts available to the first 10 clients, the free home remodeling services for the season, and more, the next thing is how to access these offers.
Give them a clear roadmap on how to enjoy the offers you’ve outlined with terms and conditions applied.
Client testimonials and social proof
Your social identity matters just as much as the quality of your home remodeling services. So, your business’s online presence matters greatly when it comes to email marketing among other marketing strategies.
A home remodeling marketing company upholds your online reputation using reputation management strategies.
These strategies are not limited to one or two aspects of online marketing but can be used across the board.
Positive reviews from your clients are testaments of your home remodeling service quality. It remains a theory until proven so by users who have firsthand experiences with it.
Client reviews and your social proof speak highly of your credibility as a home remodeling business. This builds confidence and trust with your customer base.
Exclusive offers
Spice things up with your audience. Keep it fresh and exciting constantly. When your customers always have things to look forward to in your emails, they will keep coming back and more so, anticipate them.
Offers that are exclusive to the different segments of your customers keep things green. Give incentives that turn qualified leads into conversions. They could be in either of these forms;
Discounts and promos: A free remodeling service for customers that refers new customers to your business is not a bad deal. Promotions like this encourage your customers to take your contractor marketing personally.
More so, consistent customers or special occasions can warrant discounts that make the remodeling budget of your clients breathable.
Sneak peeks: Early access to new or special home remodeling services can be an incentive to your clients. A new technology or outlook that could improve the outlook and home experiences of your clients.
Most of your clients will be eager to try out new upgrades for their homes and testing options on your email can give you insights into such clients.
Time-bound offers: If offers and promos last too long, you may not get conversions out of them. A sense of urgency to offers and limited access to certain remodeling services will gain quick response time.
Offers without time constraints may cause your clients to linger and procrastinate and eventually forget to take advantage of them.
Special packages: Exclusive bundles to a certain group of customers like those subscribed to your email will generate leads and grow your mailing list.
Testing and data analytics
Thankfully, the marketing strategy of emails gives you evaluation room, so take advantage of it. You can test out campaigns and get real-time data on how each campaign is doing. The click-through rates, conversion rates, and more are accessible for analysis.
When you analyze the performance of your emails, you can know what works and make appropriate adjustments. It helps with insights into market trends, changes, and data that give you an edge in your home remodeling business.
Other Digital Marketing Strategies that Boost Email Marketing Campaigns
These are some contractor marketing ideas that contribute to the success of email marketing;
Search engine optimization
Search engine optimization sets the tone to generate qualified leads for your home improvement company. SEO is an online marketing strategy that drives organic traffic to your business website. A high website traffic equals more leads which are likely to convert through email campaigns.
The mechanism is quite easy. As you increase brand awareness from search engine optimization, you also gain more website traffic which translates to more leads. A successful SEO means high ranking on search engine results pages which is where your audience is for answers to their search queries.
From the search results which apparently, you made the cut, they get into your website where they interact with your business closely. With the right SEO tactics in place, their experiences lead to further steps which may include joining your mailing list.
First, you have to understand that ranking high on major search engines like Google already puts you at a high place above your competition. This comes with credibility, a look of authority, a boost to brand reputation, and trust.
It means that search engines recognize your relevance in the home remodeling industry based on some criteria. As a result, you already have an advantage that makes your email marketing process seamless.
Furthermore, SEO strategies like local SEO offer incredible online visibility in your local area that rates you high among the local community. A Google Business Profile amongst other business listings puts you on the Maps for both consumers and other local businesses like construction companies for partnerships.
Social media marketing
Social media sites are another major platform for improving your email marketing. Your social media platforms are the reference points for your target audience regarding your social proof. How well you engage with your audience using your social media posts can make them comfortable enough to take the next steps with your home remodeling business.
This digital marketing strategy attracts more customers in a unique way. Useful content with basic information about your business and the latest updates are easily accessible on social media. Both organic and inorganic traffic can be derived from social media marketing campaigns.
Digital marketing experts use social media marketing strategies to engage the audience and create massive awareness about the brand. Likewise, it is a funnel that leads to the mailing list where interested prospects are indoctrinated.
Paid advertising
Email internet marketing can also benefit largely from PPC ads. Paid advertising across various digital platforms like social media, search engines, and the like is quick to attract more customers. Most importantly, the dynamics and nature of paid ads make it easy to segment and classify the gained leads.
Home remodeling companies like yours have a specific target audience that makes you distinct from others. Based on certain criteria like demography, location, and more, you target a specific audience.
Likewise, PPC ads target your specific audience based on the features you’re looking out for. From there, you can easily segment them from the ad leads going to your email. This makes it easier for you to host distinct campaigns for your audiences.
Generic content and marketing messages are reduced significantly thereby making connecting with them on a personal level possible.
User experience optimization
The experience of your target audience with your digital platforms has a lot of impact on your leads and conversions. How fast your pages load and their responsiveness to mobile devices contributes to your bounce rates.
Now, you don’t want to lose potential clients to a miscalculation like this. When your pages take too long to load, prospects may lose interest and never return. Especially for your home contractor website, ensure that it is optimized to load as fast as possible.
Furthermore, consider the journey of your target audience on your digital platforms. How do you want it to be? A priority with all your contractor marketing ideas as well as digital marketing strategies is to put the audience first. This way, you can actually get their minds.
A simple way that this is evident is by the user experience. The designs, graphics, content, tone, colors, and many more must all align together to produce a user-friendly outcome. More so, your email templates above all should be extra optimized for your customers.
Content marketing strategies
A general contractor digital marketing for your home contractor business is wrapped around content marketing. Every home remodeler marketing plan depends on quality content to succeed. Content marketing may include testimonials from clients, video marketing content from your previous projects, and a lot more.
From your search engine optimization to social media marketing, and the like, useful content relating to the home remodeling market is important for brand visibility and lead generation. These leads are therefore the basics on which your audience becomes a part of your mailing list.
Especially for your home remodeling business, video marketing among other content marketing materials will engage your potential clients well enough to get interested further. Collaborate with your digital marketing team to make it worthwhile.
Final Word
Get personal with your audience using the email digital marketing strategy. With the right approach to it, you can gain more conversions that will turn your home contractor business around for good. And you don’t have to worry about the intricacies, we got you covered.
Contact our full-service digital marketing company now for local services on all your home remodeler marketing needs and get the best deal available.