From: “Help! My Business is Growing” Podcast
Growing a marketing agency or any service-based business can be challenging.
You need a skilled workforce on hand to consistently provide the quality and service your clients expect and require. This is on top of finding and retaining clients, keeping up with the competition, and ensuring the business stays profitable.
So for today’s episode of Help! My Business Is Growing; we’re so excited to have Thomas Padula, President and CEO of Padula Media Digital Marketing Agency as our featured founder for the second installment of our mini-series “How I Grew”, featuring CEOs, leaders, and founders who have successfully grown their businesses.
Thomas has been recognized as one of Chester County’s 40 Under 40 millennial superstars. He’ll share how he successfully grew his agency, Padula Media, into one of the best advertising agencies in Pennsylvania within a relatively short time.
We’ll talk to Thomas, hear his story, and discuss tips, resources, and other valuable insights on how you can grow your business.
In this week’s episode, we discuss:
- 05:40 What specific advice did the “money people” you hired provide?
- 17:52 How did implementing systems and processes evolve for you?
- 21:26 How do you maintain a consistent culture even if the company and its team members have grown and evolved?
- 28:19 What do you think has made the most significant impact on your business so far?
- 30:07 What tip would you give other business owners that would positively impact their business?
Listen to the podcast here:
To Recap:
- Thomas believes that the right "money people",namely a Coach, Bookkeepers, Accountants, Personal Financial Advisers, and Fractional CFO, should be in your business early on to help you make the right financial decisions.
- He shares that implementing systems and processes will be a work in progress. You'll have to know your business and how it flows and understand the full capabilities of whatever platform you work with before you build it out to work for you. And even then, expect to make many adjustments as you evolve.
- Remember the importance of your mission and core values, which directly relate to your corporate culture. It is based on the people you hire and something you create or decide to be. Your culture just happens.
- For Thomas, networking is the most impactful thing he has done for his business and one he focused on in the earlier stages of his business. It has borne fruit, and all his digital and branding efforts have supported that.
- Finding a mentor can help you build your business because people either don't know what to do when growing a business and need help or even worse, they think they know what they are doing and are unwilling to get help or make changes.
About Thomas Padula
Thomas Padula has been recognized as one of Chester County’s 40 Under 40 millennial superstars. His agency, Padula Media, has been recognized as one of the best advertising agencies in Pennsylvania.
Most marketing agencies develop client solutions based on their list of offerings. Padula Media takes a client-first approach, acting as an internal CMO and offering each client the best and highest ROI-driven services. They begin developing client strategy with an understanding of their business model and then determining specific success metrics to configure the right marketing plan.
Both internally and externally, Padula Media has established a growth pattern through data-driven decisions. As a firm, hiring the right people in the right seats has been critical to its success. Building a team with shared values has created an effective and positive workplace culture.
Padula Media also promotes personal growth with the understanding that stronger individuals make up a stronger team. Goal-setting and continuing education, especially in the evolving world of digital marketing, are common topics in their frequent company meetings.
In 2018, Thomas began following the model of meeting transparent, determined, and selfless people, regardless of whether they could be a client. By expanding his network and building impactful relationships, Thomas has created networking groups, cultivated strong professional relationships, and driven his own personal network to be more successful.
Website – https://padulamedia.com/
Facebook – https://www.facebook.com/padulamedia/
By Kathy Svetina
Kathy is a Fractional CFO and the founder and director of NewCastle Finance LLC. She is a financial puzzle solver, focusing on women-owned businesses, and providing financial insights needed for a healthy and sustainable business.