Digital marketing is all about connecting with your target audience online. To carve a path for your contractor business online, you will need an enthusiastic and loyal client base willing to support your mission.
As simple as this may sound, it takes a lot of effort and a dedicated marketing team to see this through.
Out of the many contractor marketing strategies available to you, we will focus on content marketing strategy today. This is because no other digital marketing strategy truly functions without content.
Tips for the Best Marketing Strategies for Contractors Using Content
Follow these tips to step up your content marketing game;
Make it compelling
We are all relational beings and with the right move, you can connect with just about anybody. This tiny detail may be the single string that connects all the dots you need for effective contractor marketing.
However, it is mostly possible through content. Content marketing is what makes it possible for all marketing campaigns to relay your messaging to your target audience.
If this is how your messages get passed across to your potential customers, what about it convinces them to choose you? You have one opportunity to get your audience on your side, don’t blow it with poor content.
The ability of your digital marketing team to craft compelling and captivating content for your contractor marketing determines how far it goes. Your content can not only attract more leads to your business but also convert them to devoted customers.
What Makes a Content Compelling?
There are key elements that make content compelling for your contractor digital marketing. Make your content;
Relevant
This covers the overarching reason why potential customers listen to your messages. In other words, it must bear meaning to them.
Your content should be purposeful to your audience covering their interests, concerns, questions, and pain points. This way, they can trust your contracting business wholly and also engage with your digital marketing services.
Original
There’s already enough noise in the industry as well as the Internet. Tune out all the noise for your prospective clients using your content. Bring fresh perspectives and ideas concerning the contracting business.
Captivate your audience anew even on topics that have already been discussed by other businesses.
Authentic
Your unique brand identity is what sets you apart from the rest. Harness this strong point. Your unique identity imprints a sense of credibility and trust in your audience.
You’re in it to win it, hence, the extra marketing efforts in branding and connecting through your content. With this, you give your audience something substantial to believe in – your values, personality, and overall identity.
Valuable
A digital marketing campaign that keeps your audience coming back for more has to be of value to them. It means that they can lean toward your contracting business for solutions, valuable information, and insights that help them in one way or another.
It may be educational, inspirational, or even entertaining. Either way, you must spot what is valuable to your audience and include that in your digital marketing campaigns.
Emotional
Various forms of emotion like empathy, excitement, curiosity, and more are triggered by good content. High-quality content gives an emotional appeal to spur customers to action.
Connecting emotionally with your audience builds a bond and relationship that sustains the partnership for a long time.
Clear
Contractor marketing strategies for your business should be vivid and straight to the point. If you want your audience to get your message, simply make it clear and easy to understand.
From your marketing message to the action points, ensure that your potential customers encounter little or no problem relating to your content.
Engaging
You can tell for sure that your audience is flowing with your digital marketing campaigns when they engage with your content. And this goes both ways.
You have to create content that allows your client base to interact with your contracting business. You may employ storytelling techniques, visuals, and attention-grabbing special effects.
Digital platforms for customer engagement
Social media
Social platforms like Instagram, X, YouTube, Facebook, and the like are especially instrumental to customer engagement. You can post a variety of your content depending on the platform.
For example, platforms like YouTube are only used for video content while others prioritize texts and visuals. Having this in mind, you can share content about your contracting business across social media.
Content marketing on this platform allows users to interact better with businesses through comments, direct messages, likes, and shares. This promotes your business even better as your content can be shared.
Just like direct mail sent to the personal mailboxes of customers, emails are private and personal to each customer. Custom email marketing campaigns are used to reach potential customers in segments.
Using email marketing campaigns, you can deliver a more personalized message to your audience based on some specific characteristics. Their histories, preferences, and the like are some factors that determine their placement.
Search engine optimization
Visibility on search engine results pages drives quality traffic to your contractor business page. A major factor for ranking on search engines is having valuable content.
This means that you have to engage your contractor website with high-quality content that not only puts your business website on search results but also engages your clients.
Search engine optimization feeds on good content to market local businesses on search engines. By optimizing your website, you gain website traffic, generate leads, and be well-positioned for other contractor marketing strategies.
Community forums
There are online communities where users round up. They ask personal questions and concerns and professionals answer these questions. Quora and Reddit are examples of such platforms where questions and answers for an industry are divulged.
Here is another opportunity to impress your audience with quality content and establish your authority in home remodeling.
Paid ads
Paid advertising is another contractor digital marketing strategy that relies on good content. Without compelling copies, you may not generate leads from your paid advertising campaigns.
Whether it’s pay-per-click ads or social media advertising copies, the content must be compelling enough to get a click from your prospective customers.
Benefits of engagement for your contractor marketing
Customer engagement bears a lot of advantages for your home remodeling business. These perks solve a great part of your digital marketing campaign goals.
First, you can rest assured that your digital marketing campaigns are effective when your audience engages with your content. This means that they find it helpful in one way or another. It could be educational or even just entertaining. Whichever way, you got the attention of your audience.
Also, this opens up a trend of dependence. Your client base depends on your contracting company for all relevant information in the industry. With consistency, you become their one reliable source for both information and contractor services.
In addition to that, you build up your credibility and authority to the point that you gain a competitive advantage and a pool of ardent followers. This could be through your SEO marketing efforts or email marketing campaigns.
You also create a bond between you and your audience and strengthen a relationship that will later benefit your business in more ways than one. Loyal customers are born as a result and they can even go as far as marketing your business with word-of-mouth.
More so, engagement increases your website traffic and lead generation. As you gain more leads to your digital platforms, they meet an established system of engagement that encourages them to interact as well.
Enlighten your potential clients
Content that can change the lives of your customers is the kind you need to prioritize for your contractor marketing. This is what your online marketing services depend on to survive. Educate your clients on the things that can improve the longevity of their homes, quick hacks and fixes for their homes, and other related content that can help preserve their homes. Blog posts, social media posts, video marketing content, and many others can be used for this very purpose.
Professional guidance to decisions related to home remodeling and management will not only improve their living standards but can also boost your digital marketing services for good.
Sell your craft
The path to internet marketing largely depends on the quality of your contractor services as well. As much as you may engage in robust online marketing services for your home remodeling business, the quality of your work retains your leads and turns them into customers.
However, even with the best remodeling services, you will need to communicate your worth to your audience. How will they know if you don’t tell them? One thing content marketing offers you is an avenue to sell yourself. And in this case, you are selling your craftsmanship.
Given this opportunity, you can showcase your work by creating a portfolio for your company. This may take different forms depending on the platform you intend to show it on. They may be in the form of social media posts, incorporated in your video marketing, or a straight-up portfolio.
While creating your portfolio, choose your best works and present them with high-quality content and visuals. Include your certifications and skills in the area of home remodeling. You may also include your areas of specialization when it comes to home remodeling. After all, there are many aspects to it. If you have expertise in all fields, why not? Feel free to write it all up.
Go all the way out. Blow your trumpet in this case and be your number one cheerleader. How else will your audience and everyone know your full worth if you don’t profess it through your works? For this one time, leave no detail behind. It is not arrogance but confidence in what you can do. This boosts your audience’s confidence in you as well.
Also, incorporate testimonials from your clients about previous projects into your portfolio. Again, this may be in any form. But whichever it may be, you can still include this element. Having client testimonials in your portfolio is proof of your work. An undeniable evidence that you can deliver on your words.
Leverage visuals
You cannot dispute the power of visuals when it comes to marketing. Especially with contractor digital marketing, you will need more than just words to convince your audience of your expertise.
If you can use visuals, why not? It is the best strategy to convey your marketing message and capture your work in real time.
Let your marketing tactics be more visual to draw in and engage new clients as well as old ones. Images, graphics, and videos are better choices for marketing your company as they can be used in several ways.
First, you can introduce your clients to a world of transformative art through before and after clips or images of your past projects. They can see possibilities and be confident that their homes too can be transformed.
Furthermore, virtual tours and walkthroughs of remodeled homes are such beautiful sights that they can move your audience emotionally. Taking action becomes a necessity for your clients when they can relate to your remodeling company in that manner.
Videos are much easier to share across platforms. They can even get into places that blogs may not especially when they are highly valuable and captivating.
How to Get the Best Contractor Marketing Strategy for Your Contractor Business
Articulate your marketing goals
To get started with some contractor marketing strategies, you need to be certain what you’re getting into. What do you hope to achieve for your contracting business using these strategies?
This will help you set your expectations right and prepare you beforehand for the appropriate digital marketing strategies. Also, your decisions will be appropriate and on point from the get-go.
You may even need to write them with timelines of when you hope to achieve these goals including the actionable steps you’d have in place.
For example, if you will use an in-house marketing team or you will partner with a digital marketing company. This can help you plan your digital marketing resources as well as your marketing budget accordingly.
Speaking of budgets, this is the time to map out your marketing budget so you do not spend too much or too less on your online marketing services.
Know your target audience
In attracting new clients to your business, you have to know who you want. All marketing tactics are not for everyone. If you’re in home remodeling, a construction company audience is not exactly yours.
The audiences for these remodeling and construction companies may overlap at some point but they’re essentially not the same. Hence, a clear differentiation.
Know your target audience like you know your craft. So research and study them for the benefit of your marketing. This is because they play a crucial role in making it a success or not. They are the focal point.
Understand the behavior of your audience which influences their choices and decisions. Also, know their demography – their age, occupation, and whatnot as well as their preferences.
This data comes together to impact your contractor marketing ideas as they will be aligned to create the perfect marketing strategy for your contracting business.
Choose your marketing platforms
Different online platforms have their code language and if you don’t understand what works for which, you may miss the whole essence of their uniqueness.
Social media posts and social media advertising are specifically for social media marketing while newsletters are peculiar to email marketing. Each platform has its special purpose and understanding them opens the door to proper use.
In addition to major marketing platforms like e-mail, social media, and search engines, you may want to consider business listings and directories for your local business. They push you to local search results rankings and visibility.
A Google Business Profile for instance sets you up for quick accessibility by your local audience. It showcases your business contact information for users searching for home remodeling businesses in your local area.
All you have to do is update your Google Business profile with basic information like your Business name, phone number, address, website address, and more. This drives local traffic to your business.
Using this local SEO strategy and other specialized marketing strategies, you can maximize business growth rightly.
Map out your unique selling points
Everything about your business in your branding already says “different” so why stop? Apart from your branding collateral, spell out the things that separate your business from others in the industry.
If it’s the audience you target or the unique services you provide as a business, state it all out clearly so that your online marketing services will communicate likewise.
Your USPs are what your digital marketers will leverage to draw in your audience. This means that they are enticing enough to capture and retain your audience.
It may be as simple as your pricing, technological advantage, or personalized service. Regardless of how simple or inconsequential it may seem, put it forward in your planning stage so it can be used as a vital tool.
Partner with a digital marketing agency
Even the greatest business needs a solid partner to navigate the brutal fronts of the digital market. No matter how good you are at home remodeling, you still need professional help for your digital marketing.
This is something an in-house marketing team may not even have the expertise for. Instead of trying out different marketing methods that may or may not work out, employ a professional marketing agency to exercise their expertise and experience in marketing.
You can better manage your marketing resources as well as your efforts when you work with experts in the field. This can also save you a great deal of time and money.
For each digital marketing campaign, an expert marketer can maximize resources and even know what works best. Handling all online marketing services for contractors along with your remodeling services may be a bit unrealistic.
Even down to your online reputation management, a marketing company will know best how to manage even negative reviews and use them to your advantage.
Lead generation is one thing in having an online marketing strategy and nurturing those leads over time to become dedicated customers to your business is another. A home remodeler marketing company is better equipped for generating leads and much more.
Develop a custom marketing strategy
All fingers are not equal and all businesses are not the same. Understanding this single fact could save you a lot of stress and heartache that comes from trying to copy another business.
Trying to build a business based on another seemingly successful business can tarnish the uniqueness of a business. As we talked about earlier, state your unique selling points.
This is what will direct the flow of your branding and marketing in such a way that your distinct mark cannot be missed at all. Based on your unique qualities and characteristics, you can develop a digital marketing strategy that is specific to your audience and business needs.
Your strategy may range from having a solid social media presence to being in a contractor growth network to collaborating with construction marketing and enterprises for more visibility.
Either way, your contractor marketing strategy will be crafted based on your level as a business and the needs you have at the moment as opposed to running with a general contractor marketing strategy which may not be relevant to your business at the moment.
Final Word
While you set out to conquer the home remodeling industry with your profound contractor internet marketing strategies, bear your unique identity in mind. This is the one factor that can sustain the trust and credibility you need with your audience.
Most importantly, invest in quality content. All your marketing tactics will revolve around it and you don’t want to be caught dead in average content marketing.
With these tips, you can scale up your overall contracting marketing game and become the best yet in your industry. And all these wouldn’t be possible without the help of an expert marketing company.
Contact our home remodeler marketing company today for an all-around digital marketing service and take a step further into enjoying ease and growth in your remodeling business.