What do you do when all your contractor marketing ideas generate leads but have no lasting impact? This can be especially discouraging when you bank on it for your company’s growth and sustenance.
It doesn’t have to be that way though. There is so much more to contractor marketing than meets the eye. With it, you can change the trajectory of your remodeling company and steer it in the right direction.
How Contractor Internet Marketing Can Transform Your Remodeling Business
Contractor marketing can transform your remodeling company for the better by doing these;
Makes you visible to prospective clients
The chances that you may be known by a wide range of your audience using traditional marketing strategies are quite slim. Especially in an advanced world where everyone is searching for everything online, relying on just traditional marketing may disappoint you.
Using digital marketing strategies for your home remodeling business guarantees more visibility and awareness to your target audience. Contractor internet marketing expands our business reach beyond your immediate location to active online audiences.
In other words, your remodeling company’s marketing ideas can attract potential customers from all around your business. Nonetheless, this is only possible when you adopt the right digital marketing strategies for your business needs.
Some digital marketing strategies that improve your online visibility
Content marketing
Content that is relevant and of value to your audience can be leveraged to increase your online visibility. They are constantly searching for tips and answers related to home remodeling and home remodeling services and bearing answers to these questions puts you at an advantage.
Through blog posts, videos, images, and graphs, you can illustrate and help your audience digest keynotes in home remodeling. Not only will your audience become steady visitors because of your content, but they will also help you increase your visibility by sharing this content with other potential clients.
Search engine optimization
Search engines are great for pushing your brand to be seen by your audience. As your audiences search online, they get acquainted with your remodeling company when your site has a culture of ranking Google search results and the search results page of other search engines.
This is both visibility and organic traffic right there. You not only gain the audience of your potential customers but you also drive organic traffic to your business. Your website visitors come to your page out of their own volition and this increases the chances of repeat visits from them and other customers.
An optimized website climbs the charts of search engine results thereby attracting more leads. When you keep up your search engine optimization, your website visitors increase, boosting your contractor SEO marketing.
Paid ads
An ad from your contracting business can generate more leads in a limited time than any other digital marketing strategy may be able to. Due to its nature, paid advertising services can reach many potential customers in the home remodeling industry.
You can bid on ad placements for your remodeling company on search engines and social media platforms to reach your target audience. These PPC ads like Google Ads are spot-on unlike print ads and they use basic information about your target audience to reach them – demography, location, preferences, and more.
Business listing
It may amaze you how popular your remodeling company may become just from being on online databases – directories and business listings. Having accurate information about your business online makes it easy for your audience to access it.
Especially on local directories and listings, your business information gives you visibility and traffic. Just being on these local directories makes you accessible to your audiences. Directories like Google My Business put you on the Maps when interested prospects search for home remodeling companies close to them.
Influencer marketing
One digital marketing strategy for contractors is influencer marketing. Partnering with influencers and authorities in home remodeling and other related businesses gives you a quick boost for brand visibility. Your audience quickly comes to the knowledge of your home remodeling company from this strategy.
Influencer marketing takes advantage of the existing audience of influencers to create awareness about businesses like yours. All you have to do is ride the waves with the buzz that their marketing will create.
Social media marketing
The online marketing services available on social media platforms make it easier for your brand identity to be communicated and known among your potential clients. With social media, you can market content, especially visual content, collaborate with influencers, host ads, manage your online reputation, and more.
You can already tell that in many ways, you can increase your visibility online by leveraging social media platforms. Even potential clients who aren’t actively searching for home remodeling companies can know your business and begin their journey to being loyal customers.
Benefits of being visible to prospective customers
More visibility online means more awareness of your remodeling company. You can already see the many opportunities that follow this. You can gain more leads, engagement with your potential clients, higher conversion rate, and most especially, opportunities for business growth.
When your business is visible to online searchers, you stand a better chance of gaining them as leads thereby having a fair competitive advantage. Visibility is the first step to capturing the attention of your audience for further digital marketing services.
Aims your marketing services rightly
Having the best marketing strategies in the bag is one thing and using them rightly is another. You may have all the armor you need to conquer in the digital marketing battle but when you are unable to wield them properly, you run a risk of being vulnerable.
This means that you can lose pretty badly if you don’t use your strategies properly. Thankfully, contractor internet marketing has structures that make it easy to target your marketing appropriately. However, you will need an expert marketing company to appropriate and manage all your digital marketing services.
Our digital marketing company, Padula Media has a wealth of experience and expertise with home remodeling marketing and can give your remodeling company the win it deserves. Book a consultation with us today for more details.
Our remodeling company marketing ideas stay within the boundaries of your needs and goals. We create a custom home remodeling marketing strategy based on your unique field and features. This way, we can tailor all marketing services to tend to this uniqueness.
Distinctions in your specific target audience (with details about their demography, geography, interests, and more), your business goals, and other related details will contribute to developing a tailored home remodeling marketing strategy for your remodeling company.
Benefits of aimed marketing
The totality of your marketing materials and budget is maximized as a result of targeted marketing. When your marketing campaigns are hosted with the right audience in mind, the leads you generate are apt and qualified.
That means that your leads are highly likely to convert with good nurturing. On the other hand, it is possible to gain more leads and they are not qualified leads. In this case, you can tell them your marketing efforts were futile.
Not only are your marketing materials and efforts well managed, but you also gain qualified leads for your business when you target your marketing. More so, your marketing is more effective and serves its purpose.
Engages your audience
Contractor marketing is an absolute engagement tool with your audience. Whether the marketing strategies are on your home remodeling company’s website or your social media channels, through email marketing, or just your reputation management, you engage with your audience.
Engagement with your customers doesn’t always have to be direct. Every single campaign done for your contractor marketing is an opportunity to interact with your clients. Valuable information and updates about your business are conveyed to your customers for synergy.
More often than not, your remodeling company needs to be on the same page with your audiences in that you understand their behaviors, preferences, and needs and likewise, they are aware of relevant information that concerns your business.
Relatable and educational content in the form of videos, blogs, and the like keeps your customers hooked. Before and after clips of your home remodeling projects, Dos and Don’ts for home maintenance, Need-to-knows of home remodeling, and many more are content marketing ideas for engagements.
More so, engagement may come in the form of polls, quizzes, and forms about your audience’s preference based on a new trend in the market. It can also be your customers inquiring about your services and the company at large.
Benefits of engaging your audience
The first and most important thing to remember with your contractor marketing is that you compete. If you do not up your game, your competition will sweep off your clients. With this in mind, you can already guess that when you don’t have the attention of your customers, another remodeling company will.
Engaging your customers consistently communicates dedication and increases your rating as a remodeling contractor. This earns you a point with your customers in a way that it takes more than just your marketing ideas to keep them loyal to your business.
Additionally, you build a relationship with your customers when you engage with them. They look to you for valuable content related to the industry and can trust your services. Showing up online consistently could mean that you are consistent with your clients as well.
This speaks about your integrity and gives them quality assurance. They can count on you to hear them out even after a project and it’s not just a thing of money. Value beyond the services you offer in home remodeling is a virtue that converts your customers from being loyal.
Shows off your expertise
Online marketing for remodeling contractors helps them showcase their expertise. Don’t play it easy with your expertise. When you’re good, show it. Your current customers may have a good knowledge of your expertise but do your new clients?
No one would want to settle for less – not you and definitely not your clients. The only way your clients can know how good you are at your craft is by seeing. As they say, seeing is believing. However, they may need to see it first before experiencing it for themselves.
You can leverage your search engine rankings, social media, and web presence, as well as other digital marketing platforms to showcase your capabilities. Create a digital portfolio and make it available for your clients.
Benefits of showcasing your expertise
Showing what you can do does not only sell your expertise, it also communicates your confidence in your abilities. If you want your clients to trust you, you have to show you trust yourself first. Who would want to leave their home to chance?
You earn the trust of your clients when you confidently flaunt your expertise and craftsmanship online. It is a call to association. Without many words, they understand what you can offer and proceed to queue into the existing order.
There is no wonder about your ability to deliver quality services. More so, the perceived value of your remodeling company is heightened. You become more desirable and less desperate to your clients.
Streamlines customer service
No matter how small a business may seem, it will take a lot to manage and organize all customer information. From gathering customer details to tracking each customer activity, and many more, more errors are likely to occur or cases or missing important details.
This is a common occurrence with traditional marketing. However, with digital marketing, every single detail and campaign can be tracked to the latter. With the help of digital marketing tools, you can automate and manage marketing campaigns effortlessly.
For example, email marketing campaigns are segmented and personalized to suit each customer based on their unique history and experience with a business. Unuseful marketing is eliminated and clients get specialized mails that are beneficial to them.
Benefits of streamlining customer service
This screams efficiency first of all. There are no risks of miscommunication or delays that can make a client lose interest in a deal or your remodeling company as a whole. When your communication is apt and straight to the point, nothing is missed or misunderstood.
Your brand reputation is increased as a result and the bond with your audience is strengthened. Also, your brand messaging is preserved when it is not misconstrued. This means that your message is getting across and will most likely achieve its purpose.
Also, streamlined customer service improves customer satisfaction because when you are paying close attention to each client, you can know how to serve them better. You have access to your customers’ data and can analyze them for improvement.
More so, this offers you an opportunity to know the minds of your customers through online reviews. After offering local services, you can encourage customers to leave reviews and feedback to enhance your services.
Offers data for contractor marketing
The best thing you can do for your local remodeling company is to market it using accurate data. Now, you don’t have to go far away to find it, it’s all in the package that digital marketing offers. For every marketing strategy, there is data available for it.
First, you can start with general data to develop your custom home remodeling marketing strategy. This would include market research and analysis of the prevalent and obtainable in the contractor industry.
Equip yourself with basic information on what is in the market as well as your competition. After that, you do research into your target audience. This however means that you have decided who your audience is. Their demography, location, behavior, preferences, and more are needed.
Moving forward, you can also gain insights into data about your marketing campaigns. Performance tracking for all your campaigns will give you better insights on how to carry on with your internet marketing.
Using tracking tools like Google Analytics, you can gather data about the performance of your marketing strategies. Data on things like your website visitors, email marketing, search engine rankings, PPC ads, and more are basic areas of concern for your remodeling company.
Benefits of data-based marketing
Access to data improves your general marketing efforts. It equips you to face any challenge with your marketing. Data helps you understand market trends and this helps you forecast future possibilities and prepare for them.
Additionally, you can personal customer experiences more using information about their history with your remodeling company, preferences, behavior, and more. You can also recommend services for them based on this information and improve your relationship as a result.
Your marketing services will be on point when your decisions are based on data. Click-through rates on your campaigns, conversion rates, and ROI will tell you how well you are doing with your campaigns. You can also readjust your approach and make better-informed decisions.
Already, you can think of a way or two that this alone will impact your budget and resources positively. Your remodeling company gets to save more and spend less on strategies that are ineffective for it.
Builds ultimate trust with your audience
The highlight of how digital marketing changes the course of your remodeling company is gaining the trust of your audiences. At this point, they go from being leads to loyal customers. This is where you know for sure that your campaigns and strategies are yielding positive fruits.
Online marketing builds trust with your clients, both new and past clients through various ways. First, it communicates your consistency and commitment to them beyond just the services. This is certain because regardless of conversions, you engage with your potential clients consistently.
The process of nurturing this lead is what comes together to foster trust with your audience. And even as you gain more leads and more customers, you leave no one behind due to the organized system of digital marketing.
Instead, every customer is placed in a fitting segment and attended to personally as in the case of email marketing. Your portfolio in the form of online videos or text also contributes to establishing trust with your audience out of the many other ways that online marketing does so.
Benefits of gaining the trust of your audience
As for the benefits of online marketing for your remodeling company, a simple summary is that it is the single element that converts leads to loyal customers. Regardless of the noise and competition, trust is the bond that glues your customers to your business.
In addition to that, customers who trust your brand will stick with you through thick and thin. Whether there is a recession or a negative event involving your brand, they will stay with you till the end of it instead of jumping ships.
Your business will also enjoy positive reviews that build your reputation from your clients even without having to solicit for it. To top it up, they will gladly take it upon themselves to market your remodeling company through word-of-mouth.
This will open up many doors of opportunity for your business and create room for expansion. And your company’s conversion rate will also offshoot thereby transforming your home remodeling company for good.
Final Word
After all is said and done, the ultimate way to turn your leads into loyal customers is by gaining their trust. In all your remodeling company marketing ideas and efforts, strive to build a connection with your audience. You lose them from the moment they lose your trust.
To build trust successfully, you also have to know trust. Take our hand on this journey to transforming your remodeling company using digital marketing and reap the lifetime benefits. Experience an unwavering trust with our contractor marketing agency and see for yourself.
Click on our contact page now and schedule a consultation with us.