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WEBSITE

Overview

Why they came to us: When it comes to marketing for a niche product, the small details can make all the difference in your business. Pedal Pad came to us with an old, outdated website that wasn’t working to their benefit. Everything from the user interface to the imagery was preventing users from converting and slowing down their business growth. After we sat with them and began to understand their vision, we went back to the drawing board as a team to develop a plan that would get their website modernized for today’s customer.

Approach

What we did to help: We worked diligently to build a new site from the ground up that focused on improving the user experience, which involved building a custom studio that allowed customers to select from a simple menu to order. We also took time to optimize SEO for product descriptions and elevate their brand front and center.

When that phase was complete, we dove deeper to build out their brand authority with corporate video production, improved product photography and a clear content marketing plan to increase their marketing for the long term.

After launching the new site and improving their SEO, Pedal Pad has seen monthly visitors grow every month and is up 80% in 6 months since partnering with us. It’s a testament to the wide range of skills and expertise the Padula Media team has to offer clients like Pedal Pad.

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Custom web development

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80% increase in visitors

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Commercial video production

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Niche SEO analysis and optimization

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