Web Design and Search Engine Optimization with Padula Media | Digital Marketing Agency
How Padula Media helped a local business double its inbound leads with digital marketing and SEO services
For many small businesses, outdated websites can have a huge impact on your brand awareness and your ability to generate leads.
Rose Tree Construction, a locally owned and operated general contracting and home renovation business in West Chester, PA, came to Padula Media with the goal of doubling their business with an improved, more modern website.
With the help of our digital marketing agency, Rose Tree Construction improved its website optimization and content marketing strategy to reach its business goals and improve its brand awareness.
Rose Tree Construction came to Padula Media with an ambitious goal – they wanted to double their overall lead flow and, in turn, double their business.
Their existing website design and structure were holding them back, and they knew they needed the help of a small business digital marketing agency like Padula Media to support them. Their website, created in 2017 and long neglected, was filled with broken PHPs, themes, and plug-ins, rendering it pretty much unusable.
With our comprehensive SEO services and web design services, we executed a custom digital marketing strategy for Rose Tree Construction to increase website traffic and grow their business.
Many digital marketing agencies will only offer a specific service or area of expertise. But at Padula Media, our comprehensive services offer a multi-channel approach to tackle the problem at hand. In this situation with Rose Tree construction, we created a two-prong strategy, focusing on both a website rebuild and comprehensive SEO strategies.
Padula Media started from the ground up to reconstruct the Rose Tree Construction’s website. Given the existing site’s outdated structure and broken elements, a complete overhaul was necessary to get them on the right path.
Our web design team created a user-friendly website design that featured easy-to-use navigation, aesthetically pleasing graphics, and a mobile-responsive design to ensure the website was optimized across all devices. The new design also made it easier for search engines to read and process it, which helped improve the overall ranking on search engine results pages.
With a sleek, contemporary feel, the new website placed Rose Tree Construction in a strong position to engage and capture potential customers’ leads.
The website’s design was carefully curated to showcase Rose Tree Construction’s niche as a local leader in the home renovation and general contracting field, helping to solidify its local reputation.
Website SEO Content Strategy
Padula Media implemented a robust SEO strategy to complement the new website design and help improve its search engine rankings.
A dedicated marketing strategist on our team helped carry out extensive keyword research to create a baseline of how potential customers were finding services similar to Rose Tree Construction.
From there, we added regular and relevant SEO-optimized content throughout the website that highlighted the company’s key offerings and services. With a focus on local SEO, our digital marketing plan focused on page optimization and providing relevant information to their target audience.
Padula Media’s comprehensive digital marketing services delivered an improved website and ongoing SEO services, resulting in outstanding growth for Rose Tree Construction’s online presence and organic search strategy.
After just six months of utilizing the marketing solutions offered by Padula Media, Rose Tree Construction saw an increase of 50% in its visibility within its primary target market. This was accomplished through a comprehensive advertising, social media, and local SEO strategy that was specifically tailored to their needs.
Now, our client is now capturing an average of 5-6 qualified leads per week, getting them closer to their goal of doubling their business. This is a testament to our tailored marketing strategies and the unparalleled expertise our team provides our clients.
Expand your digital marketing strategies with Padula Media
Updating your existing website is a major project for a small business, but working with a digital marketing agency for small businesses like Padula Media can make all the difference.
Our work with Rose Tree Construction emphasizes our approach to small business digital marketing and how our expert web design and tailored SEO content strategies can improve your business.
If you are ready to unlock the full potential of your business and reach your growth goals through a custom marketing plan, reach out to our team today. We are here to help you map out a digital marketing strategy that works for you.