Rose tree construction logo


Web Design and Search Engine Optimization with Padula Media | Digital Marketing Agency

How Padula Media helped a local business double its inbound leads with digital marketing and SEO services

For many small businesses, outdated websites can have a huge impact on your brand awareness and your ability to generate leads.

Rose Tree Construction, a locally owned and operated general contracting and home renovation business in West Chester, PA, came to Padula Media with the goal of doubling their business with an improved, more modern website.

With the help of our digital marketing agency, Rose Tree Construction improved its website optimization and content marketing strategy to reach its business goals and improve its brand awareness.

best digital marketing agency, social media marketing, internet marketing agency,

The Challenge

Rose Tree Construction came to Padula Media with an ambitious goal – they wanted to double their overall lead flow and, in turn, double their business.

Their existing website design and structure were holding them back, and they knew they needed the help of a small business digital marketing agency like Padula Media to support them. Their website, created in 2017 and long neglected, was filled with broken PHPs, themes, and plug-ins, rendering it pretty much unusable.

With our comprehensive SEO services and web design services, we executed a custom digital marketing strategy for Rose Tree Construction to increase website traffic and grow their business.

digital marketing agency services, digital marketing agencies, seo company, social media marketing

The Solution

Many digital marketing agencies will only offer a specific service or area of expertise. But at Padula Media, our comprehensive services offer a multi-channel approach to tackle the problem at hand. In this situation with Rose Tree construction, we created a two-prong strategy, focusing on both a website rebuild and comprehensive SEO strategies.

Website Rebuild

Padula Media started from the ground up to reconstruct the Rose Tree Construction’s website. Given the existing site’s outdated structure and broken elements, a complete overhaul was necessary to get them on the right path.

Our web design team created a user-friendly website design that featured easy-to-use navigation, aesthetically pleasing graphics, and a mobile-responsive design to ensure the website was optimized across all devices. The new design also made it easier for search engines to read and process it, which helped improve the overall ranking on search engine results pages.

With a sleek, contemporary feel, the new website placed Rose Tree Construction in a strong position to engage and capture potential customers’ leads.

The website’s design was carefully curated to showcase Rose Tree Construction’s niche as a local leader in the home renovation and general contracting field, helping to solidify its local reputation.

Website SEO Content Strategy

Padula Media implemented a robust SEO strategy to complement the new website design and help improve its search engine rankings.

A dedicated marketing strategist on our team helped carry out extensive keyword research to create a baseline of how potential customers were finding services similar to Rose Tree Construction.

From there, we added regular and relevant SEO-optimized content throughout the website that highlighted the company’s key offerings and services. With a focus on local SEO, our digital marketing plan focused on page optimization and providing relevant information to their target audience.

The Results

Padula Media’s comprehensive digital marketing services delivered an improved website and ongoing SEO services, resulting in outstanding growth for Rose Tree Construction’s online presence and organic search strategy.

After just six months of utilizing the marketing solutions offered by Padula Media, Rose Tree Construction saw an increase of 50% in its visibility within its primary target market. This was accomplished through a comprehensive advertising, social media, and local SEO strategy that was specifically tailored to their needs.

Now, our client is now capturing an average of 5-6 qualified leads per week, getting them closer to their goal of doubling their business. This is a testament to our tailored marketing strategies and the unparalleled expertise our team provides our clients.

search engine marketing, local seo services, marketing services, link building

Expand your digital marketing strategies with Padula Media

Updating your existing website is a major project for a small business, but working with a digital marketing agency for small businesses like Padula Media can make all the difference.

Our work with Rose Tree Construction emphasizes our approach to small business digital marketing and how our expert web design and tailored SEO content strategies can improve your business.

If you are ready to unlock the full potential of your business and reach your growth goals through a custom marketing plan, reach out to our team today. We are here to help you map out a digital marketing strategy that works for you.

Digital Marketing Services We Offer

Take your B2B business to the next level with Padula Media

Google Reviews

Ed McLoughlin
Ed McLoughlin
Padula Media is an outstanding marketing company. Steve and Nicole are my primary contacts for my social media and SEO and I can't be more pleased with the lead gemeration. I highly recommed Padula Media. Ed M.
Crystal Clean Canz
Crystal Clean Canz
Padula Media took over hosting our website this year and has done a great job of reviewing what was given to them and updating it appropriately. They are also great and communicating their knowledge of marketing, Social Media presence, SEO Optimization.
Happy to be working with the team at Padula Media. They have helped take our web presence to a whole new level. A seamless experience from start to finish.
Jon S.
Jon S.
Steve at Padula was a patient and creative guide through the process of revamping my company’s website. They did an amazing job. The Padula team is highly recommended!
Eric Suarez
Eric Suarez
Could not be happier with the results of our partnership. Professional, yet comfortable. They walked us through the entire process...
Jason Feller
Jason Feller
Thomas and his team always go above and beyond to ensure my needs are met. Not only do they respond quickly when I have requests, they are proactive in communicating when they see items that may concern our business.
John Evans
John Evans
I have worked closely with Padula Media over the course of the past three months, and have seen nothing short of stellar results. I currently use their media creation, SEO, and social media management for my training studio in Wilmington, Delaware. The team at Padula Media is professional, and communicative. The traction my company has gained both physically and virtually in the community has grown exponentially due to Padula's SEO strategies. Thanks again to the team at Padula Media.
Anika Edrei (she/her)
Anika Edrei (she/her)
Owen was a fantastic liason and videographer for a project we had-- he always communicated to us clear timelines and deadlines for his work and rushed aspects of the projects when we needed them. Highly recommend Padula Media for their professionalism and talent.
Jacob Peifer
Jacob Peifer
Padula Media was extremely efficient and professional throughout my website building process, providing copious rounds of revisions and high quality deliverables on or ahead of schedule. I highly recommend Padula Media to any business or startup requiring a new website or sales page.



Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Shannon McLaughlin


Shannon graduated from Shippensburg University with a major in Communication/ Journalism and emphasis in Public Relations. Outside of work she enjoys running, Philly sports, and spending time with friends and family.

Kyle Toomey


Kyle is our Content Creator. Photography, Videography & Drone. “Creating Content is what I love to do and to be able to do it as a career makes it all the better.” Kyle recently got married and enjoys spending his time with his wife Traveling, watching Philadelphia sports and playing Baseball/Softball.

Owen Pesnell


Owen is passionate about helping clients communicate through video. From the conception of a project all the way through to final delivery, Owen’s focus is on creating video content that is true to your brand and resonates with your target audience. Outside of work, you’ll likely find him walking the Schuylkill River Trail.



Megan is a content creator with a passion for telling stories through intentional design. She holds her bachelor’s degree in Communicative Arts, with emphasis on Public Relations, from Wisconsin Lutheran College. Throughout her career, Megan has worked with dozens of businesses to revamp their marketing materials and strengthen their social strategy. When she is not designing social media graphics and debating the use of the oxford comma, Megan is with her family and friends (and still probably drinking coffee).



Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.



Lili is an experienced SEO writer passionate about creating engaging content. When she’s not working, Lili enjoys spending time outdoors, reading books or bingeing shows, and caring for her two fur babies. An avid learner, she also works hard to stay up-to-date on the latest strategies and techniques associated with marketing and SEO.



Cameron is a writer and digital marketing expert dedicated to helping small businesses grow through valuable content and digital strategies. With years of experience, she has aided numerous businesses in expanding their reach and establishing themselves as industry leaders. A Virginia Tech graduate, Cameron has worked as a reporter for the Roanoke Times and spent seven years on Compass real estate’s marketing team, working with the nation’s top real estate agents to grow their business. She enjoys building lasting relationships with clients and using powerful content to help them achieve their goals.

Maribeth Woodford


Maribeth Woodford is a seasoned professional with a rich background in business development, franchise sales, and marketing. Her entrepreneurial journey is highlighted by her successful stint as the owner of a yoga studio for eight years, demonstrating her deep understanding of market trends and customer engagement. This experience underlines her expertise in not only running a business but also in effectively marketing it to a target audience. Her skills in marketing have been instrumental in her ability to help businesses grow, showcasing her knack for creating strategies that resonate with diverse consumer bases. Maribeth’s authenticity shines through in her marketing approach, allowing her to connect with customers and clients on a genuine level. In her personal life, Maribeth is a dedicated mother to two college-aged children and enjoys the lively company of her GoldenDoodle, Munson. Her love for travel and yoga is a reflection of her dynamic personality and continuous quest for knowledge. Overall, Maribeth Woodford’s blend of professional acumen in business development, marketing, and franchise sales, combined with her passions, paints the picture of a well-rounded, driven, and compassionate individual.



A former biologist, Laura first picked up a camera to photograph the microscopic world of insects. She now enjoys all genres of photography including real estate, events, portraits, and her favorite: family documentary. When she’s not behind the lens Laura can be found with her husband and their five kids camping at the beach or off on some other (mis)adventure.



Maddy is a strategic storytelling expert with a diverse background in digital marketing, videography, and graphic design. She received her B.S. in Interactive Digital Media with minors in Graphic Arts and Film Studies from Immaculata University. Outside of building brands, Maddy is also a trained dancer and teacher, Ben & Jerry’s addict, and dog lover.

Nicole Kavetski

Senior Marketing Manager

Nicole received her B.S. in Criminal Justice with a minor in Psychology from West Chester University and has made her way into the Digital Marketing field as Padula Media’s Senior Marketing Manager. Outside of work, she likes to travel, cook, and attend concerts with her friends.



Sachin is a highly skilled full-stack developer. He completed his graduation in website development.

After completing his studies, He started his professional journey as a web developer and worked in an IT organization for three years.

Apart from his professional endeavours, He is also a fitness enthusiast and likes to spend his free time in the gym.

Kari Schneider


Kari is a longtime entrepreneur and networker. She has a 25+ year background in sales and marketing in the telecommunications industry, real estate, solar and business consulting. She loves balancing books and creating order out of chaos.

Steven Singer


Steven, our Director of Operations, is focused on strategy, growth, and the future of Padula Media. He has a background in the real estate industry stemming from sales to operations and management. With Padula Media, Steven will be helping our sales, marketing, and operations teams to give our clients a 5-star experience in achieving their goals.

Thomas Padula


Thomas is a creative marketer and leader with determination and enthusiasm for every project and every client. He remains passionate about growing businesses by creating personalized solutions to draw traffic and build an online presence. Thomas has been recognized as one of the most influential leaders in Chester County under the age of 40.
Skip to content