Skyrocketing VCA’s Digital footprint through SEO
Overview
When Virtual Construction Assistants, a business specializing in finding and recruiting talent for construction administrative support positions, contacted the Padula Media team, they were interested in improving their website and establishing more brand authority in their niche industry. Padula Media recognized the company’s desire to generate more leads for its recruiting and staffing services and got to work making that vision a reality.
The result was a complete revamp of their website and content marketing strategy, ensuring that their online presence is more engaging and effective.
The Challenge
Virtual Construction Assistants was looking to enhance its online presence and drive more prospective clients to its website. With many small businesses, understanding where to start to achieve your goals can be one of the biggest challenges.
When they approached our team, their domain authority was at a 0, meaning they were getting outranked repeatedly on search engine results and getting overlooked by their ideal audience. Additionally, their organic traffic to the website was minimal, and they only generated a lead every few weeks from their website.
The Solution
Website Design and Development
Padula Media redesigned Virtual Construction Assistants’ website to align with their brand identity and create a user experience that was optimized for search engines to better read and index the site, ensuring visitors could easily find the information they needed and interact with the company.With a new web design, they were able to improve their on page SEO strategy and give their company a modern new look to improve their overall brand aesthetic.SEO Content Optimization
The first thing Padula Media did when it came to Virtual Construction Assistants SEO content was complete an in-depth keyword research report. This ensured we had a clear understanding of what potential customers and users were searching for, and how we could better reach them.
We then developed high-quality content tailored to their target audience of construction companies and professionals needing administrative support. Even with a niche audience, our specialized services and strategy broke through the noise to deliver more leads and website visitors.
Ongoing SEO Management
Padula Media monitored Virtual Construction Assistants’ website metrics and search rankings, refining their organic search strategy to stay updated with the latest SEO strategies and guidelines.
For local businesses, SEO management isn’t just a one-time project. It’s an ongoing effort to keep keywords and content relevant to the audience. That’s why with ongoing blogs, social media marketing and reputation management services, Virtual Construction Assistants benefited from our digital marketing agency services and SEO strategy.
The Results
With all cylinders firing, Virtual Construction Assistants has seen a massive increase in their online web traffic and lead generation. Their results are proof that when you have the right digital marketing agency on your side, your business goals can become a reality.
Their domain authority increased from 0 to 10, demonstrating a stronger online presence and better reputation management.
Organic traffic to the website has skyrocketed over the past two years, showing the effectiveness of the newly implemented SEO content strategy.
The company has experienced a major increase in leads, going from an average of 0.1 leads per day to an outstanding 3 leads per day, helping to drive their business and improve their bottom line.
Virtual Construction Assistants now ranks highly for their top keywords, making it easier for potential clients to find their services.
In Conclusion
The company’s newly designed website, combined with targeted SEO content and ongoing SEO management, has driven a dramatic increase in leads for their recruiting and staffing services, helping them grow their brand and reach new levels of website traffic.
Now, Virtual Construction Assistants benefits from greater brand awareness and a constant influx of new clients, thanks to their partnership with Padula Media.
It’s a great example of how harnessing a custom digital marketing strategy with the help of our digital marketing agency can help you reach your business goals.
Let Padula Media take your business to new levels
Are you looking to increase your website traffic and capture new leads? Our team of digital marketing specialists can help you with a custom strategy for your business.
With comprehensive services and a focus on online marketing, Padula Media is here to help with all the marketing services you need to take your business to the next level.
Discover how a good digital marketing agency can improve your business by giving us a call.
Services We Offer
- Local SEO - Optimize your business for a local audience or small business.
- Social media marketing and social media management services - We'll manage your social media platforms to increase brand awareness, customer engagement, and reach.
- Advertising services - Improve your online paid advertising and retargeting to efficiently reach your target audience and potential customers.
- Creative services - Create
- Website design and development - Let us recreate your website to improve engagement and interaction, helping you get more leads.
- Digital marketing plan - We'll help you strategize a digital marketing plan to engage with your target audience and improve your business's overall performance and reach.
