Skyrocketing VCA’s Digital footprint through SEO


When Virtual Construction Assistants, a business specializing in finding and recruiting talent for construction administrative support positions, contacted the Padula Media team, they were interested in improving their website and establishing more brand authority in their niche industry. Padula Media recognized the company’s desire to generate more leads for its recruiting and staffing services and got to work making that vision a reality.

The result was a complete revamp of their website and content marketing strategy, ensuring that their online presence is more engaging and effective.

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The Challenge

Virtual Construction Assistants was looking to enhance its online presence and drive more prospective clients to its website. With many small businesses, understanding where to start to achieve your goals can be one of the biggest challenges.

When they approached our team, their domain authority was at a 0, meaning they were getting outranked repeatedly on search engine results and getting overlooked by their ideal audience. Additionally, their organic traffic to the website was minimal, and they only generated a lead every few weeks from their website.

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The Solution

Recognizing the need for a complete overhaul of Virtual Construction Assistants’ online presence to generate leads effectively, Padula Media developed marketing solutions to overhaul their presence and help them reach their business goals:
Website Design and Development
Padula Media redesigned Virtual Construction Assistants’ website to align with their brand identity and create a user experience that was optimized for search engines to better read and index the site, ensuring visitors could easily find the information they needed and interact with the company. With a new web design, they were able to improve their on page SEO strategy and give their company a modern new look to improve their overall brand aesthetic.
SEO Content Optimization

The first thing Padula Media did when it came to Virtual Construction Assistants SEO content was complete an in-depth keyword research report. This ensured we had a clear understanding of what potential customers and users were searching for, and how we could better reach them.

We then developed high-quality content tailored to their target audience of construction companies and professionals needing administrative support. Even with a niche audience, our specialized services and strategy broke through the noise to deliver more leads and website visitors.

Ongoing SEO Management

Padula Media monitored Virtual Construction Assistants’ website metrics and search rankings, refining their organic search strategy to stay updated with the latest SEO strategies and guidelines.

For local businesses, SEO management isn’t just a one-time project. It’s an ongoing effort to keep keywords and content relevant to the audience. That’s why with ongoing blogs, social media marketing and reputation management services, Virtual Construction Assistants benefited from our digital marketing agency services and SEO strategy.

The Results

With all cylinders firing, Virtual Construction Assistants has seen a massive increase in their online web traffic and lead generation. Their results are proof that when you have the right digital marketing agency on your side, your business goals can become a reality.

Their domain authority increased from 0 to 10, demonstrating a stronger online presence and better reputation management.

Organic traffic to the website has skyrocketed over the past two years, showing the effectiveness of the newly implemented SEO content strategy.

The company has experienced a major increase in leads, going from an average of 0.1 leads per day to an outstanding 3 leads per day, helping to drive their business and improve their bottom line.

Virtual Construction Assistants now ranks highly for their top keywords, making it easier for potential clients to find their services.

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In Conclusion

The company’s newly designed website, combined with targeted SEO content and ongoing SEO management, has driven a dramatic increase in leads for their recruiting and staffing services, helping them grow their brand and reach new levels of website traffic.

Now, Virtual Construction Assistants benefits from greater brand awareness and a constant influx of new clients, thanks to their partnership with Padula Media.

It’s a great example of how harnessing a custom digital marketing strategy with the help of our digital marketing agency can help you reach your business goals.

Let Padula Media take your business to new levels

Are you looking to increase your website traffic and capture new leads? Our team of digital marketing specialists can help you with a custom strategy for your business.

With comprehensive services and a focus on online marketing, Padula Media is here to help with all the marketing services you need to take your business to the next level.

Discover how a good digital marketing agency can improve your business by giving us a call.

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Services We Offer

Learn how to get results like this for your business.

Google Reviews

Ed McLoughlin
Ed McLoughlin
Padula Media is an outstanding marketing company. Steve and Nicole are my primary contacts for my social media and SEO and I can't be more pleased with the lead gemeration. I highly recommed Padula Media. Ed M.
Crystal Clean Canz
Crystal Clean Canz
Padula Media took over hosting our website this year and has done a great job of reviewing what was given to them and updating it appropriately. They are also great and communicating their knowledge of marketing, Social Media presence, SEO Optimization.
Happy to be working with the team at Padula Media. They have helped take our web presence to a whole new level. A seamless experience from start to finish.
Jon S.
Jon S.
Steve at Padula was a patient and creative guide through the process of revamping my company’s website. They did an amazing job. The Padula team is highly recommended!
Eric Suarez
Eric Suarez
Could not be happier with the results of our partnership. Professional, yet comfortable. They walked us through the entire process...
Jason Feller
Jason Feller
Thomas and his team always go above and beyond to ensure my needs are met. Not only do they respond quickly when I have requests, they are proactive in communicating when they see items that may concern our business.
John Evans
John Evans
I have worked closely with Padula Media over the course of the past three months, and have seen nothing short of stellar results. I currently use their media creation, SEO, and social media management for my training studio in Wilmington, Delaware. The team at Padula Media is professional, and communicative. The traction my company has gained both physically and virtually in the community has grown exponentially due to Padula's SEO strategies. Thanks again to the team at Padula Media.
Anika Edrei (she/her)
Anika Edrei (she/her)
Owen was a fantastic liason and videographer for a project we had-- he always communicated to us clear timelines and deadlines for his work and rushed aspects of the projects when we needed them. Highly recommend Padula Media for their professionalism and talent.
Jacob Peifer
Jacob Peifer
Padula Media was extremely efficient and professional throughout my website building process, providing copious rounds of revisions and high quality deliverables on or ahead of schedule. I highly recommend Padula Media to any business or startup requiring a new website or sales page.



Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.

Shannon McLaughlin


Shannon graduated from Shippensburg University with a major in Communication/ Journalism and emphasis in Public Relations. Outside of work she enjoys running, Philly sports, and spending time with friends and family.

Kyle Toomey


Kyle is our Content Creator. Photography, Videography & Drone. “Creating Content is what I love to do and to be able to do it as a career makes it all the better.” Kyle recently got married and enjoys spending his time with his wife Traveling, watching Philadelphia sports and playing Baseball/Softball.

Owen Pesnell


Owen is passionate about helping clients communicate through video. From the conception of a project all the way through to final delivery, Owen’s focus is on creating video content that is true to your brand and resonates with your target audience. Outside of work, you’ll likely find him walking the Schuylkill River Trail.



Megan is a content creator with a passion for telling stories through intentional design. She holds her bachelor’s degree in Communicative Arts, with emphasis on Public Relations, from Wisconsin Lutheran College. Throughout her career, Megan has worked with dozens of businesses to revamp their marketing materials and strengthen their social strategy. When she is not designing social media graphics and debating the use of the oxford comma, Megan is with her family and friends (and still probably drinking coffee).



Ethan is an experienced Content and Copywriter. He graduated from Clemson Univeristy with a degree in Marketing and a minor in Psychology. After graduating he moved to Europe to teach Englsh in Hungary and Spain before returning home to get back to his marketing roots. When he isn’t working, Ethan loves to travel, play soccer, play guitar and spend time with friends and family.



Lili is an experienced SEO writer passionate about creating engaging content. When she’s not working, Lili enjoys spending time outdoors, reading books or bingeing shows, and caring for her two fur babies. An avid learner, she also works hard to stay up-to-date on the latest strategies and techniques associated with marketing and SEO.



Cameron is a writer and digital marketing expert dedicated to helping small businesses grow through valuable content and digital strategies. With years of experience, she has aided numerous businesses in expanding their reach and establishing themselves as industry leaders. A Virginia Tech graduate, Cameron has worked as a reporter for the Roanoke Times and spent seven years on Compass real estate’s marketing team, working with the nation’s top real estate agents to grow their business. She enjoys building lasting relationships with clients and using powerful content to help them achieve their goals.

Maribeth Woodford


Maribeth Woodford is a seasoned professional with a rich background in business development, franchise sales, and marketing. Her entrepreneurial journey is highlighted by her successful stint as the owner of a yoga studio for eight years, demonstrating her deep understanding of market trends and customer engagement. This experience underlines her expertise in not only running a business but also in effectively marketing it to a target audience. Her skills in marketing have been instrumental in her ability to help businesses grow, showcasing her knack for creating strategies that resonate with diverse consumer bases. Maribeth’s authenticity shines through in her marketing approach, allowing her to connect with customers and clients on a genuine level. In her personal life, Maribeth is a dedicated mother to two college-aged children and enjoys the lively company of her GoldenDoodle, Munson. Her love for travel and yoga is a reflection of her dynamic personality and continuous quest for knowledge. Overall, Maribeth Woodford’s blend of professional acumen in business development, marketing, and franchise sales, combined with her passions, paints the picture of a well-rounded, driven, and compassionate individual.



A former biologist, Laura first picked up a camera to photograph the microscopic world of insects. She now enjoys all genres of photography including real estate, events, portraits, and her favorite: family documentary. When she’s not behind the lens Laura can be found with her husband and their five kids camping at the beach or off on some other (mis)adventure.



Maddy is a strategic storytelling expert with a diverse background in digital marketing, videography, and graphic design. She received her B.S. in Interactive Digital Media with minors in Graphic Arts and Film Studies from Immaculata University. Outside of building brands, Maddy is also a trained dancer and teacher, Ben & Jerry’s addict, and dog lover.

Nicole Kavetski

Senior Marketing Manager

Nicole received her B.S. in Criminal Justice with a minor in Psychology from West Chester University and has made her way into the Digital Marketing field as Padula Media’s Senior Marketing Manager. Outside of work, she likes to travel, cook, and attend concerts with her friends.



Sachin is a highly skilled full-stack developer. He completed his graduation in website development.

After completing his studies, He started his professional journey as a web developer and worked in an IT organization for three years.

Apart from his professional endeavours, He is also a fitness enthusiast and likes to spend his free time in the gym.

Kari Schneider


Kari is a longtime entrepreneur and networker. She has a 25+ year background in sales and marketing in the telecommunications industry, real estate, solar and business consulting. She loves balancing books and creating order out of chaos.

Steven Singer


Steven, our Director of Operations, is focused on strategy, growth, and the future of Padula Media. He has a background in the real estate industry stemming from sales to operations and management. With Padula Media, Steven will be helping our sales, marketing, and operations teams to give our clients a 5-star experience in achieving their goals.

Thomas Padula


Thomas is a creative marketer and leader with determination and enthusiasm for every project and every client. He remains passionate about growing businesses by creating personalized solutions to draw traffic and build an online presence. Thomas has been recognized as one of the most influential leaders in Chester County under the age of 40.
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