Why they came to us: Wealth Enhancement Group (WEG) wanted to leverage the benefits of video marketing to stand out and tell the story of their customer-centric approach to financial advising. They did not want just to tell potential customers — they also wanted to show — how they approach their business as a team.
Padula Media met with them to create a dynamic video marketing plan that answered the question, “Why should people work with Wealth Enhancement Group?” It was important to WEG to focus on their solution-oriented approach to financial advising and keep the client the hero of the story so they could increase their sales and improve their branding.
What we did to help: From the first kickoff meeting, we worked to understand Wealth Enhancement Group’s brand and who their target customer was. When we nailed down the vision, we put together a personalized video marketing plan that included a series of videos to introduce their financial advisors and how WEG helps navigate the financial advising process with their customers in mind.
The result? A high-quality brand video that tells the story of Wealth Enhancement Group’s mission to deliver personalized financial advice to customers across the region.
Brand video production for B2B and B2C customers
Personalized video marketing plan
High-quality final product